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I am a Creative Technologist and Senior UX/UI Designer with 20+ years of experience spanning product design, user experience, branding, and media. I lead UX strategy for telecom systems, government-scale platforms, and hybrid studios, and I founded 12 Mile Media to prototype, test, and launch digital products with measurable design impact. I specialize in accessibility testing, agile delivery, and cross-functional collaboration, delivering measurable outcomes such as reduced development cycles, faster go-to-market launches, and improved user efficiency through AI-driven design and data-informed iteration.…I am a Creative Technologist and Senior UX/UI Designer with 20+ years of experience spanning product design, user experience, branding, and media. I lead UX strategy for telecom systems, government-scale platforms, and hybrid studios, and I founded 12 Mile Media to prototype, test, and launch digital products with measurable design impact. I specialize in accessibility testing, agile delivery, and cross-functional collaboration, delivering measurable outcomes such as reduced development cycles, faster go-to-market launches, and improved user efficiency through AI-driven design and data-informed iteration.

Shivatheja Tanamala Venkata

UX Designer, UI Designer, Product Designer, +2

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I am a Creative Technologist and Senior UX/UI Designer with 20+ years of experience spanning product design, user experience, branding, and media. I lead UX strategy for telecom systems, government-scale platforms, and hybrid studios, and I founded 12 Mile Media to prototype, test, and launch digital products with measurable design impact. I specialize in accessibility testing, agile delivery, and cross-functional collaboration, delivering measurable outcomes such as reduced development cycles, faster go-to-market launches, and improved user efficiency through AI-driven design and data-informed iteration.…I am a Creative Technologist and Senior UX/UI Designer with 20+ years of experience spanning product design, user experience, branding, and media. I lead UX strategy for telecom systems, government-scale platforms, and hybrid studios, and I founded 12 Mile Media to prototype, test, and launch digital products with measurable design impact. I specialize in accessibility testing, agile delivery, and cross-functional collaboration, delivering measurable outcomes such as reduced development cycles, faster go-to-market launches, and improved user efficiency through AI-driven design and data-informed iteration.

Available to hire

I am a Creative Technologist and Senior UX/UI Designer with 20+ years of experience spanning product design, user experience, branding, and media. I lead UX strategy for telecom systems, government-scale platforms, and hybrid studios, and I founded 12 Mile Media to prototype, test, and launch digital products with measurable design impact.

I specialize in accessibility testing, agile delivery, and cross-functional collaboration, delivering measurable outcomes such as reduced development cycles, faster go-to-market launches, and improved user efficiency through AI-driven design and data-informed iteration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Language

English

Fluent

Hindi

Advanced

Tamil

Advanced

Telugu

Advanced

Kannada

Advanced

Work Experience

Creative Technologist | Senior UX at 12 Mile Media

March 1, 2025 - October 29, 2025

Founded 12 Mile Media to help startups and SMEs prototype, test, and launch digital products with measurable design impact. Delivered 4+ UX and marketing projects, achieving average 45% engagement growth and 30% faster campaign turnaround. Built AI-powered internal tools for campaign planning and CX content creation, improving creative efficiency by 60%.

Senior UX Architect at Ericsson Canada

January 31, 2025 - January 31, 2025

Directed the ERAD Design System across six enterprise products, achieving 92% stakeholder adoption and a 75% reduction in UX inconsistencies. Defined and governed enterprise design standards through cross-domain UX councils, and supported solution definition via validation workshops and user needs documentation. Led UX for ESOA orchestration platform, used by 4 Tier-1 telecoms with 18+ clients in pipeline, improving provisioning speed by 70%. Integrated UX processes into Agile, cutting dev cycles by 60% and enabling sprint-based design delivery. Conducted AODA/WCAG 2.1 compliance testing and inclusive usability reviews, improving accessibility scores by 40%. Partnered with engineering and QA to define design tokens and Figma-to-CSS workflows for scalable dev handoffs.

UX Architect at Ericsson Canada

April 30, 2022 - April 30, 2022

Delivered UX for ECM and EOC platforms serving 60+ global telecoms, aligning design with ISO usability standards. Created Offer Manager, reducing offer launch time from 3 months to 5 minutes. Introduced early ERAD concepts, laying foundation for scalable design governance. Collaborated with 12+ cross-functional teams in Agile sprints, improving inter-team velocity and reducing design debt by 45%. Facilitated stakeholder design reviews, achieving 80% adoption rate of UX recommendations.

UX / Interaction Designer at Ericsson Canada

May 1, 2017 - May 1, 2017

Conducted usability research with 800+ end users across 4 continents; developed personas and journey maps to refine product UX. Delivered accessible wireframes, prototypes, and hi-fi UIs that improved task success. Embedded iterative testing cycles into Agile sprints, improving design acceptance rates by 30%.

Founder & Lead Designer at IDEA 96 Studio

June 30, 2015 - June 30, 2015

Delivered 15+ responsive web apps across media, insurance, and tech sectors, driving 20–40% ROI gains. Conducted stakeholder workshops and full UX cycles—cutting project iteration rounds by 50%. Integrated 3D modeling and motion graphics into web products to elevate brand storytelling.

Lead Creative Designer at Target Internet Development Corporation

September 1, 2012 - September 1, 2012

Led creative design for digital and marketing assets, increasing campaign response rates by 35%. Managed a cross-functional design team and introduced a QA process reducing visual defects by 25%. Acted as the design liaison in Agile scrums, bridging stakeholders, dev, and marketing.

Founder at Thinktank Studios

August 31, 2008 - August 31, 2008

Delivered branding and digital campaigns for 30+ SMB clients, generating 20% average sales growth. Oversaw full creative production cycle and client strategy alignment.

Creative Head at Visualtrance Communicating Technologies

March 31, 2006 - March 31, 2006

Directed design and strategy for print and digital campaigns; improved delivery efficiency by 25%. Introduced design templates for scalability and brand consistency.

UI Engineer at SQATECH

January 31, 2005 - January 31, 2005

Designed enterprise app UIs improving workflow efficiency by 40%. Conducted usability testing sessions and implemented AODA-style heuristics pre-launch. Streamlined UI patterns reducing task flows by 20–30%.