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Hi, Aikantika Mallick, a Marketing Strategist based in Kolkata, India. With 3+ years of experience turning insights into action, I blend storytelling, data analytics, and cross-functional collaboration to craft marketing that not only performs but resonates. I’ve led campaigns across social and print—from go-to-market launches to branded moments for premium partners like Hyatt Regency Kolkata—boosting seasonal bookings by 30% and delivering a 32% uplift in CTR through A/B testing. I’m passionate about turning creative ideas into measurable outcomes and building strong, collaborative teams.…Hi, Aikantika Mallick, a Marketing Strategist based in Kolkata, India. With 3+ years of experience turning insights into action, I blend storytelling, data analytics, and cross-functional collaboration to craft marketing that not only performs but resonates. I’ve led campaigns across social and print—from go-to-market launches to branded moments for premium partners like Hyatt Regency Kolkata—boosting seasonal bookings by 30% and delivering a 32% uplift in CTR through A/B testing. I’m passionate about turning creative ideas into measurable outcomes and building strong, collaborative teams.

Aikantika Mallick

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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Hi, Aikantika Mallick, a Marketing Strategist based in Kolkata, India. With 3+ years of experience turning insights into action, I blend storytelling, data analytics, and cross-functional collaboration to craft marketing that not only performs but resonates. I’ve led campaigns across social and print—from go-to-market launches to branded moments for premium partners like Hyatt Regency Kolkata—boosting seasonal bookings by 30% and delivering a 32% uplift in CTR through A/B testing. I’m passionate about turning creative ideas into measurable outcomes and building strong, collaborative teams.…Hi, Aikantika Mallick, a Marketing Strategist based in Kolkata, India. With 3+ years of experience turning insights into action, I blend storytelling, data analytics, and cross-functional collaboration to craft marketing that not only performs but resonates. I’ve led campaigns across social and print—from go-to-market launches to branded moments for premium partners like Hyatt Regency Kolkata—boosting seasonal bookings by 30% and delivering a 32% uplift in CTR through A/B testing. I’m passionate about turning creative ideas into measurable outcomes and building strong, collaborative teams.

Available to hire

Hi, Aikantika Mallick, a Marketing Strategist based in Kolkata, India. With 3+ years of experience turning insights into action, I blend storytelling, data analytics, and cross-functional collaboration to craft marketing that not only performs but resonates.

I’ve led campaigns across social and print—from go-to-market launches to branded moments for premium partners like Hyatt Regency Kolkata—boosting seasonal bookings by 30% and delivering a 32% uplift in CTR through A/B testing. I’m passionate about turning creative ideas into measurable outcomes and building strong, collaborative teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Business Development Intern | Freelance Marketing Assistant at Self-Employed / Freelance

September 1, 2023 - October 29, 2025

Identified and engaged new leads via LinkedIn to support B2B outreach and expand the client pipeline; organized sales data using Microsoft Excel to streamline follow-ups and reporting workflows; conducted 40+ client calls to nurture relationships and drive early-stage conversions; produced compelling on-site visual content and Canva graphics that elevated the brand’s social media presence; coordinated with event teams and vendors to ensure seamless execution of décor setups and timely delivery.

Marketing Strategist at Rathin Mallick Event Decor (Family Business)

August 31, 2023 - August 31, 2023

Led cross-functional marketing initiatives with Sales, Events, F&B, and Leadership teams; developed and executed go-to-market strategies for campaigns; created 100+ in-house marketing assets across digital and print; aligned content across social, websites, and event materials; launched targeted paid and organic campaigns including Valentine’s Day event; achieved a 32% CTR uplift for staycation promotions through A/B testing; drove a 30% increase in seasonal bookings; positioned Hyatt Regency Kolkata as a pet-friendly lifestyle destination; collaborated with partners and vendors to ensure on-brand delivery.