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Hi, I’m Sofea Nazmee. I’m a Senior UI/UX Designer with over four years of experience delivering end-to-end digital experiences across Southeast Asia, particularly in financial services, telecommunications, and utilities. I enjoy turning complex problems into intuitive interfaces and collaborating with cross-functional teams to drive usability, engagement, and business outcomes. I’m passionate about mentoring junior designers, refining UX processes, and applying design systems to maintain consistency at scale. I stay curious about the latest UX research methods and tools, and I love translating user insights into impactful UI, product strategy, and branded experiences.…Hi, I’m Sofea Nazmee. I’m a Senior UI/UX Designer with over four years of experience delivering end-to-end digital experiences across Southeast Asia, particularly in financial services, telecommunications, and utilities. I enjoy turning complex problems into intuitive interfaces and collaborating with cross-functional teams to drive usability, engagement, and business outcomes. I’m passionate about mentoring junior designers, refining UX processes, and applying design systems to maintain consistency at scale. I stay curious about the latest UX research methods and tools, and I love translating user insights into impactful UI, product strategy, and branded experiences.

Sofea Nazmee

UI Designer, UX Designer, Product Designer, +2

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Hi, I’m Sofea Nazmee. I’m a Senior UI/UX Designer with over four years of experience delivering end-to-end digital experiences across Southeast Asia, particularly in financial services, telecommunications, and utilities. I enjoy turning complex problems into intuitive interfaces and collaborating with cross-functional teams to drive usability, engagement, and business outcomes. I’m passionate about mentoring junior designers, refining UX processes, and applying design systems to maintain consistency at scale. I stay curious about the latest UX research methods and tools, and I love translating user insights into impactful UI, product strategy, and branded experiences.…Hi, I’m Sofea Nazmee. I’m a Senior UI/UX Designer with over four years of experience delivering end-to-end digital experiences across Southeast Asia, particularly in financial services, telecommunications, and utilities. I enjoy turning complex problems into intuitive interfaces and collaborating with cross-functional teams to drive usability, engagement, and business outcomes. I’m passionate about mentoring junior designers, refining UX processes, and applying design systems to maintain consistency at scale. I stay curious about the latest UX research methods and tools, and I love translating user insights into impactful UI, product strategy, and branded experiences.

Available to hire

Hi, I’m Sofea Nazmee. I’m a Senior UI/UX Designer with over four years of experience delivering end-to-end digital experiences across Southeast Asia, particularly in financial services, telecommunications, and utilities. I enjoy turning complex problems into intuitive interfaces and collaborating with cross-functional teams to drive usability, engagement, and business outcomes.

I’m passionate about mentoring junior designers, refining UX processes, and applying design systems to maintain consistency at scale. I stay curious about the latest UX research methods and tools, and I love translating user insights into impactful UI, product strategy, and branded experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Malay

Advanced

Work Experience

Experience Design Analyst at Accenture Song

December 1, 2023 - December 1, 2023

Responsible for end-to-end UX workflows, including benchmarking, user personas, journey maps, user flows, and wireframes. Deliver UI designs based on UX strategy and brand design language systems. Lead usability testing to validate designs and collaborate with cross-functional teams to deliver impact. Adhere to brand design language and contribute to ongoing UX strategy.

Senior Analyst, Experience Design at Accenture Song

December 1, 2023 - October 30, 2025

Lead end-to-end UX processes across projects in financial services, telecoms, and utilities. Conduct industry benchmarking, develop user personas, journey maps, user flows, and wireframes. Facilitate client workshops aligned to UX direction and strategy. Create UI designs anchored in UX strategy and brand design language, and validate designs via usability testing. Mentor junior designers on UX strategy and provide UI feedback to elevate project outcomes.

Senior Digital Associate at LOKi

May 1, 2021 - May 1, 2021

Managed social media content for top clients (Touch ’n Go eWallet, Vivo smartphone, Toyota Gazoo Racing). Developed campaign strategies for relevance and monthly content calendars. Produced monthly and weekly client reports and managed Instagram ads and budgeting for optimization.

Merchandising and Revenue Planning at Fave

August 1, 2020 - August 1, 2020

Responsible for GMV across categories and campaign planning to increase Fave Pay metrics. Analyzed merchant growth and provided daily reporting to stakeholders. Led cross-functional efforts for Fave Pay campaigns and oversaw eCard initiatives in Malaysia.

Regional CRM Executive at Fave

August 1, 2019 - August 1, 2019

Oversaw CRM for Malaysia; analyzed EDM and push performance across Malaysia, Indonesia, and Singapore. Delivered daily reporting to stakeholders, conducted A/B tests, and built CRM automation flows. Developed customer segmentation models and coordinated cross-functional stakeholders.

Expansion Coordinator at Uber

March 1, 2018 - March 1, 2018

Oversaw partnership strategy and marketing campaign progress for East Malaysia (Kota Kinabalu, Kuching, Miri, Sandakan) and Ipoh. Analyzed trip growth by market contribution and closed partnerships with universities, shopping malls, F&B, and hotels. Recruited drivers and brand ambassadors for Langkawi launch; supported rider activation campaigns (1-month duration).