With a diverse social media and marketing background rooted in hospitality, entertainment, and culture, I’ve spent my career transforming social media into a stage where brands don’t just speak, they perform. Through strategic storytelling, captivating content, and dynamic marketing campaigns, I create the kind of digital presence that transcends the feed and becomes part of the culture. Equal parts creative and analytical, I develop bold, data-backed strategies and compelling content that elevates brand voice, grows communities, and sparks conversation online and IRL. From luxury hotels and entertainment venues to global lifestyle brands, I’ve learned the most powerful social platforms don’t just drive clicks, they create connection. Every campaign, every caption, and every post should tell a story that resonates long after it’s seen. Because for me, it’s never been just about growing followers, it’s about building brands people never stop talking about.

Hayley Hawkinberry

With a diverse social media and marketing background rooted in hospitality, entertainment, and culture, I’ve spent my career transforming social media into a stage where brands don’t just speak, they perform. Through strategic storytelling, captivating content, and dynamic marketing campaigns, I create the kind of digital presence that transcends the feed and becomes part of the culture. Equal parts creative and analytical, I develop bold, data-backed strategies and compelling content that elevates brand voice, grows communities, and sparks conversation online and IRL. From luxury hotels and entertainment venues to global lifestyle brands, I’ve learned the most powerful social platforms don’t just drive clicks, they create connection. Every campaign, every caption, and every post should tell a story that resonates long after it’s seen. Because for me, it’s never been just about growing followers, it’s about building brands people never stop talking about.

Available to hire

With a diverse social media and marketing background rooted in hospitality, entertainment, and culture, I’ve spent my career transforming social media into a stage where brands don’t just speak, they perform. Through strategic storytelling, captivating content, and dynamic marketing campaigns, I create the kind of digital presence that transcends the feed and becomes part of the culture. Equal parts creative and analytical, I develop bold, data-backed strategies and compelling content that elevates brand voice, grows communities, and sparks conversation online and IRL. From luxury hotels and entertainment venues to global lifestyle brands, I’ve learned the most powerful social platforms don’t just drive clicks, they create connection. Every campaign, every caption, and every post should tell a story that resonates long after it’s seen. Because for me, it’s never been just about growing followers, it’s about building brands people never stop talking about.

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Language

English
Fluent

Work Experience

Senior Marketing Manager at Lunasol
October 1, 2025 - October 1, 2025
Oversee the full social media and digital marketing ecosystem, positioning the venue as a leading nightlife and entertainment destination. Own end-to-end social media strategy and execution across all channels (Instagram, TikTok, Facebook, Threads). Develop platform-specific campaigns, manage content calendars, community engagement, and trend forecasting. Lead creative direction and content production of all marketing assets, from large-scale photo/video shoots and live event coverage, to digital storytelling and graphic design needs. Produce high-impact brand activations from intimate industry dinners and influencer previews to media parties and DJ showcases. Build influencer and creator partnerships with talent that authentically connects with the target audience and brand values. Cultivate partnerships with key community tastemakers, media outlets, local artists, and lifestyle brands to enrich event programming and expand the venue’s culture footprint. Drive multi-channel digital
Marketing & Social Media Manager at The Good Time Hotel & Strawberry Moon
June 1, 2025 - June 1, 2025
Develop and execute integrated marketing campaigns, programming, and activations for The Good Time Hotel and Strawberry Moon, positioning both venues as premier luxury-lifestyle and entertainment destinations in Miami and within the Marriott Bonvoy portfolio. Lead creative direction and content production for marketing assets, campaigns, and events. Manage influencer collaborations and PR initiatives, and oversee in-house creative assets including event signage, menus, and collateral. Build partnerships with local tastemakers, media outlets, and brand partners to enhance guest experiences and drive awareness.
Director of Marketing & Membership at The Club at River Wilderness
March 1, 2024 - March 1, 2024
Directed marketing and membership initiatives, driving brand growth, event programming, and community engagement to attract and retain members. Oversaw multi-channel campaigns, brand communications, and partnerships to enhance club value and member experience.
Founder & Creative Director at House of Hawk Creative
March 1, 2024 - October 30, 2025
Owner and lead strategist of a boutique creative agency specializing in social media, brand development, creative services, and digital marketing for lifestyle brands. Craft visual identities, build brand voice, and develop digital ecosystems that elevate guest experiences and brand perception across online and offline touchpoints.
Marketing Manager at IMG Realty FL
July 31, 2023 - July 31, 2023
Implemented creative marketing strategies to elevate brand presence and drive lead generation for brokerage and real estate agents, including digital advertising, email campaigns, listing promotions, and community engagement initiatives.
TV & Digital News Producer at ABC7 News
August 1, 2017 - August 30, 2019
-Produce the 5PM, 6PM & 11PM live newscasts and digital content for one of the region’s top-rated local news stations -Write and edit broadcast scripts, headlines, and on-air graphics for daily newscasts and special segments -Coordinate with anchors, reporters, and editors to execute real-time breaking news coverage and seamless broadcast production -Manage digital platforms from website content, video publishing and social media channels to expand viewership and drive engagement -Utilize audience analytics and social listening tools to tailor digital content and improve reach, clicks, and viewer retention

Education

Bachelor of Science in Broadcast Journalism, Minor in Marketing at University of Central Florida
June 24, 2013 - May 5, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Real Estate & Construction, Professional Services, Software & Internet, Telecommunications, Retail