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I am a passionate marketing professional with a focus on strategic communication and digital marketing. My journey has taken me from Egypt to Canada, where I am currently honing my skills in a dynamic educational environment. I thrive on using creativity and data-driven strategies to drive engagement and brand growth.…

Salma Abdrabo

Content Creator, Content Strategist, Growth Marketer, +4

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I am a passionate marketing professional with a focus on strategic communication and digital marketing. My journey has taken me from Egypt to Canada, where I am currently honing my skills in a dynamic educational environment. I thrive on using creativity and data-driven strategies to drive engagement and brand growth.…

Available to hire

I am a passionate marketing professional with a focus on strategic communication and digital marketing. My journey has taken me from Egypt to Canada, where I am currently honing my skills in a dynamic educational environment. I thrive on using creativity and data-driven strategies to drive engagement and brand growth.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Arabic

Advanced

Work Experience

Marketing Specialist (Capstone Project) at CRADLE+ / Conestoga College Capstone Project

August 1, 2024 - August 1, 2024

Created and presented a comprehensive B2B marketing plan, including competitor research and audience segmentation; delivered a strategy presentation to leadership, integrating ABM principles.

Sales Representative at Egypt Gold for Importing & Exporting Goods

July 1, 2019 - July 1, 2019

Led content scheduling and customer engagement across Facebook and Instagram. Monitored inbound messages and coordinated with the sales team to address inquiries.

Social Media Director at Almira Online Store

August 1, 2020 - August 1, 2020

Directed social media strategy, created content, managed calendars, and grew audience engagement across Facebook and Instagram.

Marketing Assistant at Maple Arts Marketing (for Canadian Arabic Orchestra)

November 1, 2023 - November 1, 2023

Developed a comprehensive B2B marketing plan, including competitor research and audience segmentation. Delivered actionable strategy to leadership and integrated ABM principles.

Marketing Specialist at IGRCSquare Marketing

September 1, 2025 - October 30, 2025

Created visual content and managed e-commerce uploads; enhanced brand presence through image editing and coordinated event-marketing activities.

Marketing Specialist at IGRC Square

September 1, 2025 - Present

Led LinkedIn content strategy and execution, driving 30% follower growth in 5 months through consistent thought leadership, brand awareness, and event-focused campaigns. Created and designed branded social media visuals contributing to higher engagement rates and consistent brand identity.

Marketing Specialist at The Future Generation School

February 1, 2024 - September 1, 2024

Managed and grew the school’s Facebook and Instagram presence, increasing engagement by 50% through consistent content planning and audience-focused messaging. Developed and executed aligned social media content calendars and coordinated email marketing campaigns.

Marketing Assistant at Maple Arts (Canadian Arabic Orchestra)

July 1, 2023 - November 1, 2023

Executed Facebook and Instagram marketing campaigns for live cultural events, contributing to a 15% increase in ticket purchases. Captured on-site marketing content during events, expanding real-time engagement and post-event visibility.