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I am a Master of Digital Business student with experience in data-driven analytics, campaign development and execution, content creation and brand strategy for Coca-Cola and Fonterra. I am currently working at Morrinsville Museum as a Digital Storyteller. I am seeking opportunities to apply my hands-on retail experience and strong work ethic in a flexible, professional development environment. I am eligible to work up to 20 hours per week and will gain full-time work eligibility in February 2026.…I am a Master of Digital Business student with experience in data-driven analytics, campaign development and execution, content creation and brand strategy for Coca-Cola and Fonterra. I am currently working at Morrinsville Museum as a Digital Storyteller. I am seeking opportunities to apply my hands-on retail experience and strong work ethic in a flexible, professional development environment. I am eligible to work up to 20 hours per week and will gain full-time work eligibility in February 2026.

Ashwini Ratnakumar

Brand Strategist, Marketing Strategist, Marketing Analyst, +5

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I am a Master of Digital Business student with experience in data-driven analytics, campaign development and execution, content creation and brand strategy for Coca-Cola and Fonterra. I am currently working at Morrinsville Museum as a Digital Storyteller. I am seeking opportunities to apply my hands-on retail experience and strong work ethic in a flexible, professional development environment. I am eligible to work up to 20 hours per week and will gain full-time work eligibility in February 2026.…I am a Master of Digital Business student with experience in data-driven analytics, campaign development and execution, content creation and brand strategy for Coca-Cola and Fonterra. I am currently working at Morrinsville Museum as a Digital Storyteller. I am seeking opportunities to apply my hands-on retail experience and strong work ethic in a flexible, professional development environment. I am eligible to work up to 20 hours per week and will gain full-time work eligibility in February 2026.

Available to hire

I am a Master of Digital Business student with experience in data-driven analytics, campaign development and execution, content creation and brand strategy for Coca-Cola and Fonterra.

I am currently working at Morrinsville Museum as a Digital Storyteller.

I am seeking opportunities to apply my hands-on retail experience and strong work ethic in a flexible, professional development environment. I am eligible to work up to 20 hours per week and will gain full-time work eligibility in February 2026.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Strategy - Revenue Generation Management & Analytics at Coca Cola Beverages - Sri Lanka

February 1, 2025 - February 1, 2025

Led analytics-driven revenue optimization, including demand forecasting and customer segmentation using Power BI; collaborated with cross-functional teams to align digital and in-store promotions; improved campaign ROI through data-driven decisions.

Category Planning Manager - Shopper & Customer Marketing at Hemas Consumer Brands

September 1, 2023 - September 1, 2023

Executed Go-To-Market strategies for 12 product launches with digital shopper profiling; managed Category Leadership and Market Growth for baby care and sanitary napkin categories; oversaw retailer loyalty programs and trade execution, driving category dominance.

Assistant Manager - Liquid & Cultured & Category Planning at Fonterra Brands Lanka

October 1, 2018 - October 1, 2018

Product Innovation & Market Entry: collaborated cross-functionally to launch Anchor Drinking Yoghurt & Strawberry RTD; managed retail visibility and cross-promotions; supported national promotions and in-store activations, driving category sales.

Assistant Manager - Sales Analytics & Route to Market at Fonterra Brands Lanka

May 1, 2017 - May 1, 2017

Led route-to-market strategy; expanded distribution to 70,000+ outlets; optimized channel coverage and sales analytics to improve forecasting and performance.

Trainee – Brand Marketing & Sales at Fonterra Brands Lanka

August 1, 2016 - August 1, 2016

Supported market analytics, consumer profiling and activations for Anchor; collaborated with media agencies to develop ATL content for launches, enhancing consumer engagement and brand recognition.

Campaign Manager - Group Marketing at Dialog Axiata

December 1, 2014 - December 1, 2014

Executed targeted marketing campaigns and customer analytics; collaborated with agencies to develop campaigns and optimize product promotions.

Strategy and Analytics Head at Coca-Cola Beverages - Sri Lanka

September 1, 2023 - February 1, 2025

Led data analytics initiatives (Power BI) to optimise demand forecasting and customer segmentation, improving campaign ROI. Developed digital and in-store promotions, collaborating with cross-functional teams to align marketing, sales, and supply chain. Translated insights into actionable strategies that enhanced promotional effectiveness and demand planning.

Category Planning Manager - Shopper & Customer Marketing at Hemas Consumer Brands

November 1, 2018 - September 1, 2023

End-to-end execution for 12 product launches, including digital shopper profiling and retail activation campaigns, cross-functional collaboration to drive category growth.

Category Planning Manager at Fonterra Brands Lanka

January 1, 2015 - October 1, 2018

Product Innovation & Market Entry: Cross-functional collaboration to launch a new product (Anchor Drinking Yoghurt & Strawberry flavoured milk) to grow the Ready-to-Drink segment. Handling retail and brand visibility initiatives: Collaborating with shopper agencies for content creation on digital and in-store campaigns and developing in-store material, executing Anchor National Consumer Promotions and cross-promotional campaigns and driving category sales. Trade Channel Expansion & Competitor Blocking: Led visibility drives, improving positioning, and blocking competition within general trade stores and supermarkets. Consumer Insights & Brand Activation: Supported market analytics, consumer profiling and activations for Anchor to drive category growth. Collaborating with media agencies: Content creation for new product launches, enhancing consumer engagement and brand recognition.

Campaign Manager - Group Marketing at Dialog Axiata

June 1, 2013 - December 1, 2014

Campaign Strategy & Customer Analytics: Executed targeted marketing campaigns and customer segmentation strategies to optimise product promotions.