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I am Volanjanahary Rabarijaona, a Digital Marketing Specialist and General Manager with extensive experience in ecommerce, brand development, and international business expansion, particularly between Japan and Hokkaido. I’ve built and led marketing and sales efforts, grew online presence from 0 to a strong market position, and consistently improved SEO/SEM, lead generation, and conversion rates across diverse markets. I thrive on data-driven strategies, cross-functional collaboration, and hands-on execution—from planning and content creation to analytics and performance optimization. I enjoy turning complex challenges into clear plans that deliver measurable business impact and sustainable growth.…I am Volanjanahary Rabarijaona, a Digital Marketing Specialist and General Manager with extensive experience in ecommerce, brand development, and international business expansion, particularly between Japan and Hokkaido. I’ve built and led marketing and sales efforts, grew online presence from 0 to a strong market position, and consistently improved SEO/SEM, lead generation, and conversion rates across diverse markets. I thrive on data-driven strategies, cross-functional collaboration, and hands-on execution—from planning and content creation to analytics and performance optimization. I enjoy turning complex challenges into clear plans that deliver measurable business impact and sustainable growth.

Volanjanahary RABARIJAONA

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I am Volanjanahary Rabarijaona, a Digital Marketing Specialist and General Manager with extensive experience in ecommerce, brand development, and international business expansion, particularly between Japan and Hokkaido. I’ve built and led marketing and sales efforts, grew online presence from 0 to a strong market position, and consistently improved SEO/SEM, lead generation, and conversion rates across diverse markets. I thrive on data-driven strategies, cross-functional collaboration, and hands-on execution—from planning and content creation to analytics and performance optimization. I enjoy turning complex challenges into clear plans that deliver measurable business impact and sustainable growth.…I am Volanjanahary Rabarijaona, a Digital Marketing Specialist and General Manager with extensive experience in ecommerce, brand development, and international business expansion, particularly between Japan and Hokkaido. I’ve built and led marketing and sales efforts, grew online presence from 0 to a strong market position, and consistently improved SEO/SEM, lead generation, and conversion rates across diverse markets. I thrive on data-driven strategies, cross-functional collaboration, and hands-on execution—from planning and content creation to analytics and performance optimization. I enjoy turning complex challenges into clear plans that deliver measurable business impact and sustainable growth.

Available to hire

I am Volanjanahary Rabarijaona, a Digital Marketing Specialist and General Manager with extensive experience in ecommerce, brand development, and international business expansion, particularly between Japan and Hokkaido. I’ve built and led marketing and sales efforts, grew online presence from 0 to a strong market position, and consistently improved SEO/SEM, lead generation, and conversion rates across diverse markets.

I thrive on data-driven strategies, cross-functional collaboration, and hands-on execution—from planning and content creation to analytics and performance optimization. I enjoy turning complex challenges into clear plans that deliver measurable business impact and sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Japanese

Fluent

English

Fluent

French

Fluent

Malagasy

Fluent

Work Experience

General Manager at Whole Meat Japan (EC Manager K.K Passport)

May 1, 2020 - October 30, 2025

Oversee, plan and execute all operations in order to achieve goals set together with the board. Lead ecommerce operations and strategic direction for the Japanese market, including optimization of SEO/SEM, CPC, and content workflows; drive cross-functional initiatives and team coordination.

Ecommerce Manager at 株式会社PASSPORT

May 1, 2020 - October 30, 2025

Plan, manage and execute all operations necessary to achieve KPI in accordance to the master plan. Improve SEO, SEM, CPC, and email campaigns; lead generation, increase conversion rate, and lower acquisition cost. Oversee and execute content creation.

Marketing and Sales Manager at Hokkaido Reishi Co. Ltd.

April 30, 2020 - April 30, 2020

Made the company a major player in the niche market of high-end health supplements. Marketing and export manager (国際事業部推進係長). Brand development, website traffic growth, UI improvement, advertising revenue. Developed brand strategy and statistics systems; business plan & sales strategy; marketing planning; market research; product development; internet activities development; responsible for SEO, SEM, and E-Marketing; webmaster & community manager; built an online presence from near zero to market leader in the high-end reishi industry.

Sales - Digital Marketing at 株式会社北海道霊芝

April 30, 2016 - April 30, 2016

Sales and digital marketing role focused on brand development, website traffic growth, UI improvements, and advertising revenue through SEO/SEM and internet marketing; responsible for online brand presence and digital campaigns.

Quality Improvement at 北海道霊芝

March 31, 2013 - March 31, 2013

Brand development, website traffic growth, website UI and advertising revenue. Developed brand strategy and statistics systems; SEO improvement; marketing and communication; community management; internal and external documentation; international business.

Management Control and System Improvement (システム構築責任者) at 央幸設備工業株式会社

April 30, 2016 - April 30, 2016

Directly reporting to the Chairman; identifying and reporting weak points of the organization; analysis and improvement of general management; implementation of system improvements; management and administration control.

Teaching Assistant at Hokkaido University

March 31, 2012 - March 31, 2012

Teaching assistance in economics; support for research projects and academic activities.

Credit Risk Analyst, Corporate Clients at BNP Paribas

March 31, 2009 - March 31, 2009

Yearly renewal of clients with commitments; financial analysis of new credit requests; recommendation of commercial strategy, engagements’ management and warranties; account management; risk reporting; follow-up on debt collections and administrative tasks.

Summer Internship at BNI Madagascar

September 30, 2006 - September 30, 2006

Assisted the bank manager in daily tasks; prospecting customers for electronic payment terminals and credit card subscriptions.

General Manager at Whole Meat Japan

May 1, 2020 - October 30, 2025

Oversee and manage all operations to achieve board-defined goals, driving ecommerce initiatives, marketing, and overall business performance.

Ecommerce Manager at PASSPORT Co., Ltd.

May 1, 2020 - October 30, 2025

Plan, manage and execute operations to achieve KPIs per the master plan; improve SEO/SEM, CPC, email campaigns, lead generation, conversions, and reduce acquisition cost; oversee content creation.

Marketing and Sales Manager at Hokkaido Reishi Co., Ltd.

April 1, 2020 - April 1, 2020

Developed the company into a major player in the niche high-end health supplements market; built marketing and export functions and expanded international business; improved brand presence and sales strategy.

Marketing and Export Manager at 株式会社北海道霊芝

April 1, 2016 - April 1, 2016

Brand development from 0 to a well-known brand in less than 2 years; increased website traffic, improved UI, and advertising revenue; developed marketing strategy and conducted market research.

Management Control and System Improvement (System Development Lead) at 央幸設備工業株式会社

April 1, 2016 - April 1, 2016

Directly reported to the Chairman; identified organizational weaknesses and implemented system improvements to enhance general management and operations.

Teaching Assistant at Hokkaido University

March 1, 2012 - March 1, 2012

Assisted in economics courses, supported students, and contributed to research activities.

Credit Risk Analyst, Corporate Clients at BNP Paribas

March 1, 2009 - March 1, 2009

Renewal of client commitments with financial analysis, advised on commercial strategy, managed engagements and warranties, and performed risk reporting.

Summer Intern at BNI Madagascar

September 1, 2006 - September 1, 2006

Assisted the bank manager and engaged in prospecting customers for electronic payment terminals and credit card subscriptions.