Eliza Petikyan

Led marketing automation projects across global teams, continuously reviewing and optimizing workflows to improve efficiency, support scalable campaign execution, and drive better performance. Acted as a cross-functional partner to Sales and Data Analytics teams, ensuring marketing tools and reporting supported seamless data integration and empowered data-driven decision-making.

Successfully developed and executed a comprehensive digital marketing strategy resulting in an 87% increase in business revenue and a 5x ROI within 6 months. Monitored and analyzed various digital channels such as email, social media, PPC advertising, and SEO, providing regular reports and recommendations to stakeholders on optimization opportunities.