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I am a result-driven and creative Google and Meta ads media buyer with a passion for turning data strategy into measurable growth. I am experienced in managing and optimizing campaigns across service-based industries with a focus on improving ROI, lowering CPL and boosting conversion rates. I bring a balance of analytical precision and creative insight, using audience behavior and performance data to craft ads that deliver real business impact. I thrive on turning insights into actionable campaigns, collaborating with teams to scale media buying from traction to growth.…I am a result-driven and creative Google and Meta ads media buyer with a passion for turning data strategy into measurable growth. I am experienced in managing and optimizing campaigns across service-based industries with a focus on improving ROI, lowering CPL and boosting conversion rates. I bring a balance of analytical precision and creative insight, using audience behavior and performance data to craft ads that deliver real business impact. I thrive on turning insights into actionable campaigns, collaborating with teams to scale media buying from traction to growth.

Cynthia Irungu

Digital Marketer, Content Creator, Social Media Manager, +2

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I am a result-driven and creative Google and Meta ads media buyer with a passion for turning data strategy into measurable growth. I am experienced in managing and optimizing campaigns across service-based industries with a focus on improving ROI, lowering CPL and boosting conversion rates. I bring a balance of analytical precision and creative insight, using audience behavior and performance data to craft ads that deliver real business impact. I thrive on turning insights into actionable campaigns, collaborating with teams to scale media buying from traction to growth.…I am a result-driven and creative Google and Meta ads media buyer with a passion for turning data strategy into measurable growth. I am experienced in managing and optimizing campaigns across service-based industries with a focus on improving ROI, lowering CPL and boosting conversion rates. I bring a balance of analytical precision and creative insight, using audience behavior and performance data to craft ads that deliver real business impact. I thrive on turning insights into actionable campaigns, collaborating with teams to scale media buying from traction to growth.

Available to hire

I am a result-driven and creative Google and Meta ads media buyer with a passion for turning data strategy into measurable growth. I am experienced in managing and optimizing campaigns across service-based industries with a focus on improving ROI, lowering CPL and boosting conversion rates. I bring a balance of analytical precision and creative insight, using audience behavior and performance data to craft ads that deliver real business impact. I thrive on turning insights into actionable campaigns, collaborating with teams to scale media buying from traction to growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Manager at Ginboo Melbourne

October 1, 2024 - October 30, 2025

Active in developing winning media buying strategies that moved companies from traction to growth. Scaled and managed ad spends up to $2,000/day. Monitored ROI across online and social marketing while maintaining strong results. Created consistent social media content and developed standard operating procedures. Introduced cost-saving measures to improve profitability. Managed and optimized Google Ads campaigns for local service businesses; conducted keyword research and structured ad groups to improve quality scores. Implemented conversion tracking and analyzed GA4 performance data.