Designed and launched high-performance Meta (Facebook & Instagram) and TikTok Ads campaigns to boost brand visibility and customer acquisition. Expanded Instagram audience by 70% and boosted overall engagement by 60% through innovative content marketing, influencer collaborations, and interactive campaigns. Led lead generation and retargeting efforts; optimized SEO and analytics for growth.

Digital Marketing Specialist – Google Account at Cognizant

September 1, 2023 - October 30, 2025

Oversee and optimize high-budget paid media campaigns across Google Ads, Meta Ads, TikTok Ads to drive brand awareness, customer acquisition, and revenue growth. Implement data-driven audience segmentation, A/B testing, and iterative bid strategies to improve ROAS and engagement. Scale ad spend by 25% monthly while maintaining positive ROI across five global markets.

Senior Paid Social Campaign Manager at Lickd

July 1, 2020 - July 1, 2020

Led high-impact paid social campaigns across Meta and TikTok; optimized creative and bid strategies to improve conversion rates and reduce CPA. Collaborated with cross-functional teams to align paid initiatives with broader growth goals; monitored KPI metrics and scaled campaigns.

Senior Paid Social Specialist at GIMO Global Interactive Marketing Online Ltd

November 1, 2019 - November 1, 2019

Managed multi-market paid social campaigns across Meta Ads and TikTok; implemented pixel/tracking solutions, attribution modeling, and data-driven optimization to drive user acquisition and engagement.

Franchise Owner at Gokela

November 1, 2019 - October 30, 2025

Built and managed a successful franchise operation; oversaw paid marketing strategies, customer acquisition initiatives, and market expansion efforts. Managed P&L and budgets; implemented CRM retention and engagement programs to maximize customer lifetime value.