Product Designer with 4+ years of experience translating user insights into high-impact product decisions and scalable experiences. I’ve worked across payments and fintech ecosystems, where I simplified complex user flows, improved conversion, and built intuitive interfaces that balance business goals with real user needs. At Amazon India, I contributed to the Amazon Pay ecosystem by designing end-to-end flows like personal loans and strengthening the design system with reusable components, tokens, and accessibility standards. I also led UX audits to bring consistency and clarity to fragmented experiences, driving alignment across teams and improving overall usability. I focus on systems thinking, clarity, and execution. Whether it’s crafting a single interaction or scaling a design system, my goal is to reduce friction, increase trust, and deliver measurable impact.

Aishwarr yabp

Product Designer with 4+ years of experience translating user insights into high-impact product decisions and scalable experiences. I’ve worked across payments and fintech ecosystems, where I simplified complex user flows, improved conversion, and built intuitive interfaces that balance business goals with real user needs. At Amazon India, I contributed to the Amazon Pay ecosystem by designing end-to-end flows like personal loans and strengthening the design system with reusable components, tokens, and accessibility standards. I also led UX audits to bring consistency and clarity to fragmented experiences, driving alignment across teams and improving overall usability. I focus on systems thinking, clarity, and execution. Whether it’s crafting a single interaction or scaling a design system, my goal is to reduce friction, increase trust, and deliver measurable impact.

Available to hire

Product Designer with 4+ years of experience translating user insights into high-impact product decisions and scalable experiences. I’ve worked across payments and fintech ecosystems, where I simplified complex user flows, improved conversion, and built intuitive interfaces that balance business goals with real user needs.
At Amazon India, I contributed to the Amazon Pay ecosystem by designing end-to-end flows like personal loans and strengthening the design system with reusable components, tokens, and accessibility standards. I also led UX audits to bring consistency and clarity to fragmented experiences, driving alignment across teams and improving overall usability.

I focus on systems thinking, clarity, and execution. Whether it’s crafting a single interaction or scaling a design system, my goal is to reduce friction, increase trust, and deliver measurable impact.

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Language

English
Fluent

Work Experience

User Experience Research Assistant at Miller Lab, Indiana University
September 1, 2025 - October 30, 2025
Led and facilitated a Design Sprint to explore solutions for a caregiver resilience app, creating wireframes and concept screens that defined the project’s design direction
User Research Assistant at IES Lab, Indiana University
September 1, 2024 - October 30, 2025
Observed and identified interaction patterns among children and adults at the Indiana State Museum to uncover insights on accessibility, cultural differences, and embodied cognition, and created storyboards to visualize user behaviors and data visualization. Demonstrated leadership by leading cross-functional workshops with museum professionals and conducted usability testing across 10+ exhibits, generating actionable insights that enhanced accessibility and engagement across new and existing products
Product Designer, Payment Experience at Amazon India (Deployed via CX100 Company)
July 1, 2024 - July 1, 2024
Engaged with a cross-functional team and designed the AI-generated gift card MVP, including prototyping, stakeholder alignment, and adherence to ethical AI and UX best practices. Conducted UX audit to standardize checkout page across all Amazon product lines, boosting usability and consistency by 60%. Designed UX strategies, wireframes, and screens for Amazon Pay’s Personal Loan Project (Phase 1), breaking down complex task flows and conducting UX testing and prototyping in collaboration with Product Managers and Developers. Designed components for the Amazon Pay design system, documenting reusable patterns, tokens, and accessibility guidelines to accelerate design-to-development handoff by 25% while aligning with business goals. Drove e-commerce UX improvements by actively participating in a Design Sprint and executing iterative redesigns, cutting user friction by 30% and boosting customer satisfaction by 15%.
Junior Visualizer at Brandevous Business
September 1, 2022 - September 1, 2022
Designed responsive websites, driving a 25% increase in e-commerce sales and higher page traffic. Managed content and designed campaigns across social media, websites, and online/offline branding for 5+ clients
User Experience Research Assistant at Miller Lab, Indiana University
September 1, 2025 - November 6, 2025
Led and facilitated a Design Sprint to explore solutions for a caregiver resilience app, creating wireframes and concept screens that defined the project’s design direction. Engaged in planning and executing research activities to inform UX strategy and design decisions in collaboration with faculty and students.
User Research Assistant at IES Lab, Indiana University
September 1, 2024 - November 6, 2025
Observed and identified interaction patterns among children and adults at the Indiana State Museum to uncover insights on accessibility, cultural differences, and embodied cognition, and created storyboards to visualize user behaviors and data visualization. Led cross-functional workshops with museum professionals and conducted usability testing across 10+ exhibits, generating actionable insights that enhanced accessibility and engagement across new and existing products.
Junior Visualizer at Brandevous Business Solutions
September 1, 2022 - September 1, 2022
Designed responsive websites, driving a 25% increase in e-commerce sales and higher page traffic. Managed content and designed campaigns across social media, websites, and online/offline branding for 5+ clients.
UX Designer Intern at GRO
January 1, 2026 - Present
Partnered with PMs and engineers to design consumer and enterprise UX across request management workflows, driving feature discovery through iterative reasoning and validation. Leveraged AI-assisted ideation (Figma, generative prompting) to speed concept exploration and stakeholder alignment, accelerating paths from ambiguity to validated direction. Owned end-to-end accessibility improvements, translating usability insights into storyboards, flows, and design-system-aligned, engineering-ready prototypes.
UX Research Assistant at Indiana University - Indianapolis
September 1, 2025 - Present
Led end-to-end research for a health care app, including participant recruitment, contextual inquiries, usability tests, and synthesis of findings into actionable design recommendations. Defined critical user workflows (P0 scenarios) and created journey maps and interactive prototypes to communicate insights to product and design teams. Facilitated cross-functional workshops with designers, developers, and stakeholders, driving consensus and rapid iteration on accessibility improvements across 10+ experiences.
Product Designer at Amazon Pay (via CX100)
October 1, 2022 - July 1, 2024
Led end-to-end UX for AI-powered gift card flows, from user research and journey mapping to MVP launch—translating qualitative interviews and usage data into interaction patterns that reduced drop-off across a high-volume payment surface. Designed multi-step financial workflows (Personal Loans) through scenario mapping, journey maps, and interactive prototypes, enabling data-driven, iterative improvements. Audited 5+ product lines to standardize interaction patterns and contribute to the Amazon Pay design system, ensuring visual and functional consistency across mobile and desktop payment experiences. Ran a Design Sprint for the gift card flow that increased CSAT by 15% and reduced checkout friction by 30%—validated through A/B testing across a multi-step payment flow, driving design-system updates and informing future sprint iterations.
Junior Visualiser at Brandevous Business Solution
September 1, 2021 - September 1, 2022
Designed responsive web experiences informed by user research and analytics, improving e-commerce conversion by 32%.

Education

Master of Science in Human-Computer Interaction at Indiana University, Indianapolis
January 11, 2030 - May 1, 2026
Bachelor of Business Administration, Major in Finance at Mount Carmel College, Bengaluru City University
January 11, 2030 - May 1, 2021
Master of Science in Human-Computer Interaction at Indiana University, Indianapolis
January 11, 2030 - May 1, 2026
Bachelor of Business Administration, Major in Finance at Mount Carmel College, Bengaluru City University
January 11, 2030 - May 1, 2021
MS in Human-Computer Interaction at Indiana University, Indianapolis
August 1, 2024 - May 1, 2026
Bachelor of Business Administration at Mount Carmel College, Bengaluru, India
August 1, 2018 - May 1, 2021

Qualifications

Accessibility fundamentals
October 1, 2025 - October 30, 2025
Social and Behavioral Responsible Conduct of Research
September 1, 2024 - October 30, 2025
Own The Stage
March 1, 2024 - October 30, 2025
Design Thinking: From Insights to Viability
October 1, 2022 - October 30, 2025
Professional Bootcamp in UX/UI Design
July 1, 2022 - October 30, 2025
Accessibility fundamentals
October 1, 2025 - November 6, 2025
Social and Behavioral Responsible Conduct of Research
September 1, 2024 - November 6, 2025
Own The Stage, Academy of Public Speaking
March 1, 2024 - November 6, 2025
Design Thinking: From Insights to Viability
October 1, 2022 - November 6, 2025
Professional Bootcamp in UX/UI Design
July 1, 2022 - November 6, 2025
CITI Program - Social and Behavioral Responsible Conduct of Research
September 1, 2024 - April 6, 2026
Design Thinking: From Insights to Viability
October 1, 2022 - April 6, 2026
Professional Bootcamp in UX/UI Design
July 1, 2022 - April 6, 2026
Stanford Graduate School of Business - Design Thinking: From Insights to Viability
October 1, 2022 - April 6, 2026

Industry Experience

Software & Internet, Media & Entertainment, Education, Retail, Professional Services, Financial Services