Digital Marketing Executive at Gems Digital Marketing

Digital Marketing Executive focused on boosting clients' organic rankings and click-through rates through SEO strategies. Led initiatives in Answer Engine Optimization (AEO) and GEO, optimizing content for AI-powered search engines like ChatGPT, Perplexity, and Google SGE to improve brand visibility. Collaborated with clients across industries to build data-backed, high-impact strategies and multi-channel campaigns. Developed and executed comprehensive marketing plans aligned with project goals, and tracked performance with analytics. Led, mentored, and managed a high-performing marketing team to deliver results-driven campaigns. Conducted website audits to improve site performance and reduce errors, and implemented rigorous on-page and off-page optimization, including high-quality link-building from authoritative sites.