Mariana Antonescu
I’m a high-performance marketing manager specializing in scaling ROI-driven campaigns across Google, Meta, TikTok, X, and programmatic platforms.
About
I’m a high-performance marketing manager specializing in scaling ROI-driven campaigns across Google, Meta, TikTok, X, and programmatic platforms. I combine data-driven strategy with creative testing to deliver measurable growth across global markets
- Joined October 2025
Industry experience
- Gaming
- Financial Services
- Media & Entertainment
- Software & Internet
Work experience
Led paid media and performance marketing initiatives; designed and launched on-boarding funnels; created and optimized multi-channel campaigns; built data dashboards to track performance; managed budgets and ROI.
Led growth through performance marketing, built cross-channel campaigns, and optimized funnel with data-driven insights; managed budgets; collaborated with BI to monitor KPIs and ROI; expanded to new channels.
Designed and executed cross-channel acquisition strategies and multi-channel campaigns (Google Ads, Meta/Facebook, TikTok, etc.); implemented tracking via Google Tag Manager and AppsFlyer; built budgets over $1M/month; created conversion events and BI dashboards; identified new channels and partnerships; conducted A/B tests to optimize ROI.
Education
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