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I’m Kanishk Chadha, a Product Marketing Operations and MarTech expert with 10+ years of experience driving go-to-market success, cross-functional collaboration, and platform ownership through strategic planning and efficient management. I thrive on turning complex technology into customer-centric outcomes, aligning marketing, product, and sales to deliver measurable business impact. From building direct-to-consumer channels to optimizing analytics and attribution, I focus on data-driven decisions, process optimization, and cross-functional leadership to fuel growth.…I’m Kanishk Chadha, a Product Marketing Operations and MarTech expert with 10+ years of experience driving go-to-market success, cross-functional collaboration, and platform ownership through strategic planning and efficient management. I thrive on turning complex technology into customer-centric outcomes, aligning marketing, product, and sales to deliver measurable business impact. From building direct-to-consumer channels to optimizing analytics and attribution, I focus on data-driven decisions, process optimization, and cross-functional leadership to fuel growth.

Kanishk Chadha

Marketing Automation Specialist, Marketing Analyst, Digital Marketer, +7

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I’m Kanishk Chadha, a Product Marketing Operations and MarTech expert with 10+ years of experience driving go-to-market success, cross-functional collaboration, and platform ownership through strategic planning and efficient management. I thrive on turning complex technology into customer-centric outcomes, aligning marketing, product, and sales to deliver measurable business impact. From building direct-to-consumer channels to optimizing analytics and attribution, I focus on data-driven decisions, process optimization, and cross-functional leadership to fuel growth.…I’m Kanishk Chadha, a Product Marketing Operations and MarTech expert with 10+ years of experience driving go-to-market success, cross-functional collaboration, and platform ownership through strategic planning and efficient management. I thrive on turning complex technology into customer-centric outcomes, aligning marketing, product, and sales to deliver measurable business impact. From building direct-to-consumer channels to optimizing analytics and attribution, I focus on data-driven decisions, process optimization, and cross-functional leadership to fuel growth.

Available to hire

I’m Kanishk Chadha, a Product Marketing Operations and MarTech expert with 10+ years of experience driving go-to-market success, cross-functional collaboration, and platform ownership through strategic planning and efficient management.

I thrive on turning complex technology into customer-centric outcomes, aligning marketing, product, and sales to deliver measurable business impact. From building direct-to-consumer channels to optimizing analytics and attribution, I focus on data-driven decisions, process optimization, and cross-functional leadership to fuel growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Product Owner / Marketing Technology Partner at Rohit Group of Companies

December 1, 2024 - October 30, 2025

Acted as Product Owner for the My Rohit Homes mobile app, leading product vision, stakeholder alignment, and agile development cycles. Defined and executed a multi-phase digital roadmap to optimize offer-writing workflows and launch a direct-to-consumer sales channel aligned with business goals and strategic vision. Created and implemented a MarTech ownership and governance strategy to improve stack efficiency, scalability, and compliance; consolidated platforms and vendor contracts, increasing MarTech utilization by 45% and reducing operational costs by 40% through data quality and attribution improvements. Implemented Talkwalker for brand sentiment tracking and issue resolution; introduced new technologies including a customer engagement platform and Agentic AI tools to support leasing automation and email/campaign execution. Managed HubSpot CRM, automation workflows, lifecycle segmentation, lead scoring, and campaign reporting; led app analytics with Firebase and Google Analytics.

Data & Analytics Marketing Manager at Mosaic Home Services

November 1, 2024 - November 1, 2024

Built and launched 10+ lead-generating WordPress websites with enhanced UX/UI and SEO; implemented HubSpot CRM and marketing automation to reduce manual workloads by 40% and enable multi-touch lead nurturing. Designed dashboards in Looker Studio, Power BI, and Google Sheets to track SQL/MQL attribution. Implemented Aircall VOIP and automated SMS quoting; deployed automated chatbot systems to qualify leads and reduce support workload by 30%. Managed $250K+ monthly paid media with 3.8x ROAS and 22% CPL reduction through ongoing testing and optimization. Produced quarterly marketing performance analyses to drive data-driven decision making and cross-functional alignment.

IT Project and Business Analyst at Virala

December 1, 2019 - December 1, 2019

Delivered 15+ end-to-end web and mobile development projects using Agile methodologies, aligning business needs with technical specifications and ensuring on-time delivery. Led stakeholder interviews, process mapping, and requirements gathering; facilitated sprint planning, backlogs, and retrospectives; championed UX/UI improvements and created SRS/BRDs. Implemented Jira and Confluence to enable cross-functional collaboration and improve governance.

Digital Project Manager & Marketing Specialist at Virala India Pvt. Ltd.

June 1, 2017 - June 1, 2017

Planned and executed 25+ digital marketing campaigns across SEO, SEM, and social; grew engagement by 30% and leads by 25% through data-driven optimization. Managed campaign strategy, content execution, and cross-functional collaboration; ensured 95% on-time delivery and data automation through dashboards and reporting; led transition to agile processes and supported marketing function maturity.