I'm a versatile Digital Marketing & Market Research specialist with 6+ years of experience driving growth through data-driven strategies and creative campaigns. I thrive at the intersection of technology and storytelling, leading multicultural teams and collaborating with external partners to deliver measurable results. I'm seeking a challenging role in a dynamic organization where I can apply my multidisciplinary skills in digital strategy, SEO, CRM, and campaign management to accelerate brand growth and improve customer experiences.

Andrea de Castro

I'm a versatile Digital Marketing & Market Research specialist with 6+ years of experience driving growth through data-driven strategies and creative campaigns. I thrive at the intersection of technology and storytelling, leading multicultural teams and collaborating with external partners to deliver measurable results. I'm seeking a challenging role in a dynamic organization where I can apply my multidisciplinary skills in digital strategy, SEO, CRM, and campaign management to accelerate brand growth and improve customer experiences.

Available to hire

I’m a versatile Digital Marketing & Market Research specialist with 6+ years of experience driving growth through data-driven strategies and creative campaigns. I thrive at the intersection of technology and storytelling, leading multicultural teams and collaborating with external partners to deliver measurable results.

I’m seeking a challenging role in a dynamic organization where I can apply my multidisciplinary skills in digital strategy, SEO, CRM, and campaign management to accelerate brand growth and improve customer experiences.

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Language

Spanish; Castilian
Advanced
English
Fluent

Work Experience

Digital Campaigns and Website Project Manager at The Hyde Group (UK)
July 1, 2023 - October 30, 2025
Plan and manage impactful marketing campaigns and oversee website projects from concept to completion. Lead cross-functional collaboration, ensure on-time delivery, and align initiatives with brand goals. Responsibilities include planning PPC campaigns with external agencies, leading SEO strategy, monitoring analytics, and translating stakeholder needs into actionable digital initiatives to drive traffic, conversions, and growth.
Digital Marketing Executive at CS Global Partners (UK)
June 30, 2023 - June 30, 2023
Plan and execute digital campaigns (PPC, Social Media, Email); supervise end-to-end project execution, brief team members, address blockers, and lead weekly progress meetings. Monitor campaigns daily to optimise performance and deliver comprehensive end-of-project analyses with opportunities for improvement.
Digital Marketing Officer at CS Global Partners (UK)
July 31, 2021 - July 31, 2021
Plan, execute, and monitor B2B and B2C social media campaigns on LinkedIn, Instagram, and Facebook. Develop and create email campaigns, design customised landing pages with UX best practices, and integrate tracking with Google Analytics and the company CRM.
Marketing Assistant at CS Global Partners (UK)
March 31, 2020 - March 31, 2020
Support in managing Google Ads accounts, create and monitor B2C and B2B social media and email campaigns for CS Global Partners and clients, and collaborate in the production of visuals and marketing collateral.
Communications Intern at Pintan Copas (Spain)
September 30, 2018 - September 30, 2018
Manage social media accounts, drive organic engagement, create content for online and offline media, assist in event organization, and generate on-site content for social media.

Education

Double Bachelor Degree in Marketing and Market Research at Valladolid University (Spain)
January 1, 2012 - January 1, 2019

Qualifications

DMI Track: Paid Search (PPC) Certified
January 1, 2021 - October 30, 2025
DMI Track: Search Engine Optimisation (SEO) Certified
January 1, 2021 - October 30, 2025
MOS Official Certificate in Word, Excel and PowerPoint
January 1, 2016 - October 30, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment