Available to hire
I’m a marketing leader who builds transformational, data-driven programs across multinational teams. I blend brand stewardship with lifecycle marketing, CRM automation, and AI-enabled personalization to turn insights into measurable growth.
I’m a life-long student of human behavior, passionate about aligning insights, vision, strategy, resources, and automation to spark creativity, drive disruptive strategy, and solve critical business challenges. I’m eager to join a forward-thinking, customer-centered organization—developing brands and ambitious marketing programs that maximize growth and electrify consumers.
Work Experience
Director, Marketing Engagement & Retention at BM Technologies
January 1, 2025 - January 1, 2025Led full-funnel lifecycle marketing across higher education technology and Banking-as-a-Service partners; built customer personas, planned multi-channel campaigns, and integrated data-driven journeys to maximize lifecycle value. Implemented Braze as the email service provider with a data map across a multi-warehouse system, enabling advanced personalization and boosting engagement by 12%. Partnered with product managers to align GTM roadmaps and develop campaign enablement resources. Collaborated with partners to activate mutual funds, delivering campaigns with a 2% response rate and a 5% increase in deposits. Explored AI-driven content personalization to optimize targeting and open rates.
Senior Marketing Manager at BM Technologies
January 1, 2024 - January 1, 2024Held end-to-end ownership of data-driven consumer engagement across multiple properties; managed Adobe Analytics and Google Analytics to extract actionable insights and drive growth. Orchestrated campaigns from strategy through execution and reporting, fostering a data-driven culture. Collaborated with the data team to create a dynamic data segmentation dashboard to craft precise buyer personas and targeted engagement strategies.
Senior Manager at The Arena Group
January 1, 2023 - January 1, 2023Architected a churn-reduction initiative for The Street following Jim Cramer’s exit, increasing engagement and stickiness by implementing pricing incentives, bonus products, value-adds, and up-sell strategies to retain 72% of the member base and grow lifetime value. Partnered with the data team to cleanse and visualize member datasets, deployed machine learning and progressive profiling to improve segmentation and personalization.
Marketing Manager at Unified Analytics
January 1, 2021 - January 1, 2021Built lifecycle marketing and data-driven campaigns across multiple sister organizations; led cross-functional collaboration and partner programs (including TransUnion and Experian) to optimize direct mail and email targeting, achieving improved response rates and efficiency.
Associate Vice President, Marketing at Florida Credit Union
January 1, 2019 - January 1, 2019Built an automated marketing engine and implemented a new CRM for email, text, and automation workflows to better engage 100K members. Shaped a multi-channel digital strategy, guided long-term roadmap, and led a transition to a new ad agency, achieving a 30% reduction in monthly media spend.
Loyalty Marketing Manager at Interval International
January 1, 2017 - January 1, 2017Optimized loyalty programs for 2M members; established an internal data practice with multi-channel pre- and post-campaign testing, increasing member engagement by 10% and lifting trigger email campaign responses by 32%. Implemented drip marketing, automation, and lifecycle tracking to strengthen engagement.
Merchandising Specialist at Autonation
January 1, 2014 - January 1, 2014Reimagined the car buying experience by building an internal creative agency and leading a regional brand transition. Implemented a unified SEO strategy for 81 national brands and stores, dramatically improving qualified organic traffic and brand consistency.
Marketing Specialist, Trade Programs at Norwegian Cruise Line
January 1, 2013 - January 1, 2013Managed B2B communications and partner advertising; standardized and centralized marketing, branding, and partner training. Transformed partner Intranet into a digital campaign creation and training toolkit, implemented centralized email tools, CRM integrations, data tagging, and A/B testing to enhance measurement, personalization, and performance.
Education
MBA, Marketing at University of Florida
January 11, 2030 - January 1, 2010BA, Advertising at University of Florida
January 11, 2030 - January 1, 2004Qualifications
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