Social Media Manager Freelance at Buyers Agent

- Managed the daily operations of the agency’s social media presence across Instagram and Facebook, ensuring brand consistency and a high-end aesthetic aligned with the luxury real estate market. - Created and scheduled daily content, including photo and video posts, stories, reels, and promotional graphics using design tools, enhancing visual storytelling to attract high-value clients. - Wrote compelling captions, articles, and ad copy, maintaining an elegant and persuasive tone to engage affluent audiences. - Developed and executed content calendars and monthly strategies tailored to boost engagement, follower growth, and lead generation. - Conducted market research to identify trends in luxury real estate marketing and audience behavior, using insights to optimize content and timing. - Ran targeted advertising campaigns (Meta Ads), tracking performance and adjusting parameters to maximize ROI. - Implemented SWOT analyses to evaluate the company’s online positioning and inform long-term digital strategies. - Increased engagement and brand visibility by responding promptly to comments, DMs, and inquiries, ensuring a positive and interactive community experience. - Collaborated with the executive team to align social content with broader marketing goals, new listings, and exclusive offers. - Analyzed monthly performance reports using built-in social media analytics tools and delivered insights to support data-driven decision-making.