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I'm Graeme White, a highly experienced Art Director and Creative Director based in the United Kingdom. I excel at leading creative teams, shaping brand identities, and delivering visually compelling campaigns across print and digital platforms for publishing, fashion, and media brands. Over a career spanning from the mid-2000's to today, I have steered major magazine redesigns, brand identities for industry events, and cross‑functional brand experiences. I thrive on turning briefs into cohesive visual systems that engage audiences and elevate brands.…I'm Graeme White, a highly experienced Art Director and Creative Director based in the United Kingdom. I excel at leading creative teams, shaping brand identities, and delivering visually compelling campaigns across print and digital platforms for publishing, fashion, and media brands. Over a career spanning from the mid-2000's to today, I have steered major magazine redesigns, brand identities for industry events, and cross‑functional brand experiences. I thrive on turning briefs into cohesive visual systems that engage audiences and elevate brands.

Graeme White

Art Director, Graphic Designer, Brand Designer, +2

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I'm Graeme White, a highly experienced Art Director and Creative Director based in the United Kingdom. I excel at leading creative teams, shaping brand identities, and delivering visually compelling campaigns across print and digital platforms for publishing, fashion, and media brands. Over a career spanning from the mid-2000's to today, I have steered major magazine redesigns, brand identities for industry events, and cross‑functional brand experiences. I thrive on turning briefs into cohesive visual systems that engage audiences and elevate brands.…I'm Graeme White, a highly experienced Art Director and Creative Director based in the United Kingdom. I excel at leading creative teams, shaping brand identities, and delivering visually compelling campaigns across print and digital platforms for publishing, fashion, and media brands. Over a career spanning from the mid-2000's to today, I have steered major magazine redesigns, brand identities for industry events, and cross‑functional brand experiences. I thrive on turning briefs into cohesive visual systems that engage audiences and elevate brands.

Available to hire

I’m Graeme White, a highly experienced Art Director and Creative Director based in the United Kingdom. I excel at leading creative teams, shaping brand identities, and delivering visually compelling campaigns across print and digital platforms for publishing, fashion, and media brands.

Over a career spanning from the mid-2000’s to today, I have steered major magazine redesigns, brand identities for industry events, and cross‑functional brand experiences. I thrive on turning briefs into cohesive visual systems that engage audiences and elevate brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Art Director / Graphic Design / Brand Director at Alfol Publishing

December 31, 2025 - December 31, 2025

As Art Director for Creative HEAD Magazine, I shaped the visual identity of the UK and Ireland’s leading publication for hairdressing professionals. I conceptualized and delivered comprehensive brand identities for high-profile industry events, led the design team, and oversaw print and digital branding to ensure a cohesive brand experience across touchpoints.

Art Director – Sky Magazine (Special Projects) at News International

December 31, 2007 - December 31, 2007

Directed Sky Magazine re-brand to Sky: The Magazine, created innovative layout designs, tested personalized edition concepts, and coordinated with editorial and marketing to align with evolving brand strategy.

Art Director – Family Circle at IPC Media

December 31, 2006 - December 31, 2006

Spearheaded a comprehensive redesign of Family Circle, built and led a design team, revamped editorial pages with enhanced photography, and introduced new features to extend the magazine’s lifespan.

Art Director – Easy Living (Special Projects) at Condé Nast Publications

December 31, 2003 - December 31, 2003

Led the confidential design process for Easy Living, developing launch layouts, and guiding multiple iterations for market testing to ensure strong visual appeal and marketability; positioned the magazine for a successful launch alongside titles like Marie Claire, Red, and Good Housekeeping.

Creative Director at Singapore Press Holdings

December 31, 2002 - December 31, 2002

Led the creative vision for 12 consumer titles including Her World; guided Art Directors, introduced digital photography in in-house studios, and managed high-end fashion, interior, and food shoots; oversaw production and international coordination.

Art Editor – Fashion Weekly Magazine at EMAP

December 31, 1999 - December 31, 1999

Designed and illustrated weekly A3 color magazine layouts and covers; managed the Art team; coordinated with printers; oversaw fashion and portrait shoots; represented the magazine at trade events.

Personal Assistant at Paul Gambaccini

December 31, 1994 - December 31, 1994

Managed complex diary for radio and television appearances; organized events and interviews; supported broadcasting engagements; maintained residence and office, ensuring efficient operations.

Art Editor – Fashion Weekly Magazine at Lyttleton/Oliver Bookeshop

December 31, 1989 - December 31, 1989

Designed and illustrated weekly A3 color magazine layouts and covers; collaborated with editorial teams; managed tight weekly production deadlines; oversaw shoots and liaised with printers.