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I'm Zineb Fouial, a results-driven digital marketing leader with 5+ years of experience driving e-commerce growth, data-driven strategy, and cross-functional collaboration. I contribute by developing and executing marketing programs that align with business goals and maximize profitability. I've steered national e-commerce initiatives at DECATHLON, delivering substantial revenue growth, managing P&L, and optimizing multi-channel campaigns. I’m open to international opportunities and visa sponsorship, and I’m ready to relocate for the right role.…I'm Zineb Fouial, a results-driven digital marketing leader with 5+ years of experience driving e-commerce growth, data-driven strategy, and cross-functional collaboration. I contribute by developing and executing marketing programs that align with business goals and maximize profitability. I've steered national e-commerce initiatives at DECATHLON, delivering substantial revenue growth, managing P&L, and optimizing multi-channel campaigns. I’m open to international opportunities and visa sponsorship, and I’m ready to relocate for the right role.

Zineb Fouial

Digital Marketer, Content Creator, Brand Strategist, +1

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I'm Zineb Fouial, a results-driven digital marketing leader with 5+ years of experience driving e-commerce growth, data-driven strategy, and cross-functional collaboration. I contribute by developing and executing marketing programs that align with business goals and maximize profitability. I've steered national e-commerce initiatives at DECATHLON, delivering substantial revenue growth, managing P&L, and optimizing multi-channel campaigns. I’m open to international opportunities and visa sponsorship, and I’m ready to relocate for the right role.…I'm Zineb Fouial, a results-driven digital marketing leader with 5+ years of experience driving e-commerce growth, data-driven strategy, and cross-functional collaboration. I contribute by developing and executing marketing programs that align with business goals and maximize profitability. I've steered national e-commerce initiatives at DECATHLON, delivering substantial revenue growth, managing P&L, and optimizing multi-channel campaigns. I’m open to international opportunities and visa sponsorship, and I’m ready to relocate for the right role.

Available to hire

I’m Zineb Fouial, a results-driven digital marketing leader with 5+ years of experience driving e-commerce growth, data-driven strategy, and cross-functional collaboration. I contribute by developing and executing marketing programs that align with business goals and maximize profitability.

I’ve steered national e-commerce initiatives at DECATHLON, delivering substantial revenue growth, managing P&L, and optimizing multi-channel campaigns. I’m open to international opportunities and visa sponsorship, and I’m ready to relocate for the right role.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

French

Advanced

Arabic

Fluent

Work Experience

E-commerce Country Leader at DECATHLON

June 1, 2023 - Present

Developed and executed the national e-commerce strategy aligned with key business objectives and profitability targets; led a cross-functional team; managed full P&L; pioneered cross-channel marketing initiatives; collaborated with operations to ensure alignment.

Marketing Manager at DECATHLON

February 1, 2021 - June 1, 2023

Designed and implemented digital marketing strategies across web, app, and social platforms; focused on audience segmentation and retargeting; led app-specific campaigns to boost engagement and conversions; improved organic search visibility through SEO; analyzed performance and ROI to optimize campaigns.

Marketing Executive at Minozza

November 1, 2020 - March 1, 2021

Created strategic marketing plans with defined KPIs; managed end-to-end paid campaigns on Meta; enhanced user experience and product discovery; drove efficiency in spend and conversions.

Email Marketer at Swissly Auto

April 1, 2020 - June 1, 2020

Expanded email subscriber base; built personalized email funnels; used segmentation and A/B testing to improve open rates, CTR, and conversions.