Creative Art Director and Photographer specializing in fashion, lifestyle, and visual storytelling. I bring a strong background in content creation, photography, and design direction, with experience collaborating with international fashion brands, media outlets, and publications such as Vogue UK, Harper’s Bazaar, and Vanity Fair through my work with Getty Images. My approach combines a refined visual sense with strategic thinking to craft cohesive, elevated brand identities. I thrive in creative environments where innovation and aesthetics meet, and I’m passionate about developing impactful visuals that enhance a brand’s narrative and connect with its audience.

Ussin Yala

Creative Art Director and Photographer specializing in fashion, lifestyle, and visual storytelling. I bring a strong background in content creation, photography, and design direction, with experience collaborating with international fashion brands, media outlets, and publications such as Vogue UK, Harper’s Bazaar, and Vanity Fair through my work with Getty Images. My approach combines a refined visual sense with strategic thinking to craft cohesive, elevated brand identities. I thrive in creative environments where innovation and aesthetics meet, and I’m passionate about developing impactful visuals that enhance a brand’s narrative and connect with its audience.

Available to hire

Creative Art Director and Photographer specializing in fashion, lifestyle, and visual storytelling. I bring a strong background in content creation, photography, and design direction, with experience collaborating with international fashion brands, media outlets, and publications such as Vogue UK, Harper’s Bazaar, and Vanity Fair through my work with Getty Images.

My approach combines a refined visual sense with strategic thinking to craft cohesive, elevated brand identities. I thrive in creative environments where innovation and aesthetics meet, and I’m passionate about developing impactful visuals that enhance a brand’s narrative and connect with its audience.

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Language

French
Fluent
English
Fluent

Work Experience

Founder & Creative Director at ECHOGRID MAGAZINE
September 1, 2025 - October 31, 2025
Founded an independent digital magazine exploring fashion, art, and travel culture; designed and developed the website, visual identity, and brand guidelines; wrote and edited web articles; created and managed Instagram and TikTok accounts; developed a comprehensive content strategy with editorial calendar and viral-format optimization.
Influencer Marketing Manager at SAVÓR GMBH
January 31, 2025 - January 31, 2025
Managed and grew multiple social media accounts (one with over 320K followers); produced photo and video content generating over 25M views; increased client visibility by 40% in three months; delivered weekly performance reports and trend monitoring.
Brand Ambassador & Customer Experience at Leica, ON, ASICS
June 1, 2024 - June 1, 2024
Advised clients and optimized in-store sales performance; coordinated marketing and visual merchandising strategies; contributed to brand storytelling through experiential retail activations.
Digital Communication & Sales Manager at Le Comptoir Général
April 1, 2021 - April 1, 2021
Managed social media accounts, growing engagement and audience reach; designed and executed CRM and email campaigns (80% open rate, 60% conversion); handled 50+ client requests weekly and coordinated event logistics; organized over 500 B2B events (10 to 600 participants), managing vendors and on-site teams.
Freelance Photographer & Art Director at Portfolio
January 1, 2020 - October 31, 2025
Developed creative concepts and visual campaigns for digital and social media; directed and produced fashion, lifestyle, and editorial projects; shot, edited, and crafted visual storytelling for magazines and brands; explored AI tools to enhance production.

Education

Master's Degree in Art Direction & Digital Design at SUP DE PUB
January 11, 2030 - January 1, 2020
Master's Degree in Business Development Management at WIBS
January 11, 2030 - January 1, 2018

Qualifications

Graphic Design Certification (Studi)
January 11, 2030 - January 1, 2022

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet