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I'm Elena Sofia Bava, a Haarlem-based growth-focused marketing strategist with 4+ years of experience accelerating pipeline growth and boosting brand visibility across EMEA and North America. I combine data-driven insights with creative strategy to design full-funnel campaigns that convert. I'm proficient in automation and performance analytics, and I've redesigned marketing operations, built training frameworks, and led multi-channel campaigns that improve lead quality, onboarding, and conversions, while aligning internal teams and stakeholders.…I'm Elena Sofia Bava, a Haarlem-based growth-focused marketing strategist with 4+ years of experience accelerating pipeline growth and boosting brand visibility across EMEA and North America. I combine data-driven insights with creative strategy to design full-funnel campaigns that convert. I'm proficient in automation and performance analytics, and I've redesigned marketing operations, built training frameworks, and led multi-channel campaigns that improve lead quality, onboarding, and conversions, while aligning internal teams and stakeholders.

Elena Sofia Bava

Growth Marketer, Marketing Strategist, Product Marketer, +2

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I'm Elena Sofia Bava, a Haarlem-based growth-focused marketing strategist with 4+ years of experience accelerating pipeline growth and boosting brand visibility across EMEA and North America. I combine data-driven insights with creative strategy to design full-funnel campaigns that convert. I'm proficient in automation and performance analytics, and I've redesigned marketing operations, built training frameworks, and led multi-channel campaigns that improve lead quality, onboarding, and conversions, while aligning internal teams and stakeholders.…I'm Elena Sofia Bava, a Haarlem-based growth-focused marketing strategist with 4+ years of experience accelerating pipeline growth and boosting brand visibility across EMEA and North America. I combine data-driven insights with creative strategy to design full-funnel campaigns that convert. I'm proficient in automation and performance analytics, and I've redesigned marketing operations, built training frameworks, and led multi-channel campaigns that improve lead quality, onboarding, and conversions, while aligning internal teams and stakeholders.

Available to hire

I’m Elena Sofia Bava, a Haarlem-based growth-focused marketing strategist with 4+ years of experience accelerating pipeline growth and boosting brand visibility across EMEA and North America.

I combine data-driven insights with creative strategy to design full-funnel campaigns that convert. I’m proficient in automation and performance analytics, and I’ve redesigned marketing operations, built training frameworks, and led multi-channel campaigns that improve lead quality, onboarding, and conversions, while aligning internal teams and stakeholders.

Skills

Google Ads

SEO

WordPress

Experience Level

Google Ads

Expert

SEO

Expert

WordPress

Expert

Language

English

Fluent

Italian

Fluent

Dutch

Beginner

Work Experience

Digital Marketing Specialist at ECR Research

January 1, 2025 - October 31, 2025

Developed and executed full-funnel digital marketing strategies across email, social, and referral channels; increased qualified leads and improved conversion rates. Implemented AI-enabled workflows to streamline reporting, and integrated CRM with GTM for data-driven decision making. Led website optimization initiatives with GA4 and SEO improvements, and managed multi-channel campaigns to ensure on-time delivery and cost efficiency.

Marketing Research Analyst at Global Data Collection Company

January 1, 2021 - January 1, 2021

Redesigned and automated marketing operations, cutting campaign setup and reporting time by 20% through CRM and GTM integrations. Developed training frameworks to improve cross-team collaboration, boosting onboarding efficiency and productivity by 10%. Analyzed performance data to refine go-to-market strategies and enhance lead quality and satisfaction by 10%. Managed over 200 monthly campaign tickets with Jira workflow optimization. Conducted market research, built databases of industry reports, designed questionnaires, and generated real-time data from target demographics.

Marketing Specialist at Relo Advisor

January 1, 2023 - January 1, 2023

Led multi-channel marketing initiatives, aligning content with overall brand strategy; performed ROI optimization and customer lifecycle marketing; developed media plans and SEO strategies; supported sales with upsells and renewals; on-boarded new interns and built out scalable processes.

Assistant Business Manager at Noorderdam BV

January 1, 2020 - January 1, 2020

Assisted with daily operations, vendor relations, and internal processes; contributed to revenue growth and process improvements; supported multi-team coordination and onboarding of new staff.