Elena Sofia Bava

Developed and executed full-funnel digital marketing strategies across email, social, and referral channels; increased qualified leads and improved conversion rates. Implemented AI-enabled workflows to streamline reporting, and integrated CRM with GTM for data-driven decision making. Led website optimization initiatives with GA4 and SEO improvements, and managed multi-channel campaigns to ensure on-time delivery and cost efficiency.

Led multi-channel marketing initiatives, aligning content with overall brand strategy; performed ROI optimization and customer lifecycle marketing; developed media plans and SEO strategies; supported sales with upsells and renewals; on-boarded new interns and built out scalable processes.

Redesigned and automated marketing operations, cutting campaign setup and reporting time by 20% through CRM and GTM integrations. Developed training frameworks to improve cross-team collaboration, boosting onboarding efficiency and productivity by 10%. Analyzed performance data to refine go-to-market strategies and enhance lead quality and satisfaction by 10%. Managed over 200 monthly campaign tickets with Jira workflow optimization. Conducted market research, built databases of industry reports, designed questionnaires, and generated real-time data from target demographics.