I am Paola Koziarski Franco, a 29-year-old Art Director and Visual Designer based in Gothenburg. I specialize in fashion, art direction, and multi-platform campaigns for international audiences, with a passion for both digital and print media. I love leading teams through the creative process, refining visual language, and balancing contemporary culture with a touch of irony to deliver emotionally resonant design. Over the years I’ve collaborated with brands like Nelly.com, Lernberger Stafsing, and Stureplansgruppen, creating logos, visual identities, app concepts, and campaigns for Vogue, Elle, Red Bull, and more. I’m fluent in Swedish, Spanish, and English, proficient in the Adobe suite, and driven by curiosity and craftsmanship in every project.

Paola Koziarski Franco

I am Paola Koziarski Franco, a 29-year-old Art Director and Visual Designer based in Gothenburg. I specialize in fashion, art direction, and multi-platform campaigns for international audiences, with a passion for both digital and print media. I love leading teams through the creative process, refining visual language, and balancing contemporary culture with a touch of irony to deliver emotionally resonant design. Over the years I’ve collaborated with brands like Nelly.com, Lernberger Stafsing, and Stureplansgruppen, creating logos, visual identities, app concepts, and campaigns for Vogue, Elle, Red Bull, and more. I’m fluent in Swedish, Spanish, and English, proficient in the Adobe suite, and driven by curiosity and craftsmanship in every project.

Available to hire

I am Paola Koziarski Franco, a 29-year-old Art Director and Visual Designer based in Gothenburg. I specialize in fashion, art direction, and multi-platform campaigns for international audiences, with a passion for both digital and print media. I love leading teams through the creative process, refining visual language, and balancing contemporary culture with a touch of irony to deliver emotionally resonant design.

Over the years I’ve collaborated with brands like Nelly.com, Lernberger Stafsing, and Stureplansgruppen, creating logos, visual identities, app concepts, and campaigns for Vogue, Elle, Red Bull, and more. I’m fluent in Swedish, Spanish, and English, proficient in the Adobe suite, and driven by curiosity and craftsmanship in every project.

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Language

Swedish
Fluent
Spanish; Castilian
Fluent
English
Fluent

Work Experience

Freelance Designer at Freelance – various clients
January 1, 2023 - October 31, 2025
Freelance design across multiple projects starting in 2023, delivering visual concepts, logos, and digital/print assets for various clients.
Freelance Designer at Lernberger Stafsing
December 31, 2022 - December 31, 2022
Involved in print production, created full-page ads for Vogue and Elle, and content for website and newsletters. Built a recurring client base including Red Bull, Stureplansgruppen, Lernberger Stafsing, and 5-Steps Event; work ranged from digital production to logos and wall patterns.
Fashion Art Director at Nelly.com
December 31, 2022 - December 31, 2022
Executed multi-platform campaigns for international audiences on social media and e-commerce. Led the creative process, reviewed and approved designs, photography and graphics to achieve best results.
Creative Director at Stureplansgruppen
November 1, 2017 - October 31, 2025
Lead creative direction for nightclubs and restaurants, maintaining consistent concepts and visual identities; designed multiple logos, guided website redesigns, and contributed to interiors and social media guidelines.
Intern at Fully Studios
October 31, 2017 - October 31, 2017
Gained in-depth knowledge of web and film production; worked with fonts, logos, and film assets; developed Adobe skills across programs.

Education

Diplomated Graphic Designer at YRGO
January 11, 2030 - October 31, 2025
Graphic Design at Berghs School of Communication
January 11, 2030 - October 31, 2025
UX Design at Berghs School of Communication
January 11, 2030 - October 31, 2025
Art Direction at Marketing & Advertiment
January 11, 2030 - October 31, 2025
Diplomated UX Designer at Berghs School of Communication
January 11, 2030 - October 31, 2025

Qualifications

Diplomated Graphic Designer
January 11, 2030 - October 31, 2025
Diplomated UX Designer
January 11, 2030 - October 31, 2025
Art Direction Focus
January 11, 2030 - October 31, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Education