Available to hire
Fashion Stylist and Visual Merchandising/Image Director with 20+ years of international experience across design, styling, and visual merchandising. Background includes global markets in Europe, South America, and Asia, with specialization in translating brand and personal identity into cohesive visual narratives—from product to retail experience—especially in premium and luxury environments.
Experience Level
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Stylist & Visual Merchandiser Manager at AG-25
January 1, 2025 - PresentLed brand restyling based on a Mediterranean, unisex and inclusive concept. Defined visual identity across retail and digital channels. Directed styling and visual storytelling for e-commerce and brand communication.
Space Stylist & Image Consultant at THE AMMA ISLAND
July 1, 2024 - July 1, 2025Directed styling and visual identity for luxury villas and hospitality spaces. Created cohesive concepts for interiors, events, and brand experience. Developed guidelines and trained team to ensure brand consistency.
Image Direction & Visual Merchandising Consultant at GOLDEN ABC
January 1, 2024 - December 1, 2024Defined and led visual merchandising and styling direction across six fashion brands. Developed image guidelines and brand standards for HQ and retail teams. Elevated in-store storytelling and visual consistency across multiple markets.
PopUp Store Manager & Visual Merchandiser Coordinator at ECOALF
November 1, 2023 - June 1, 2024Managed the launch and operations of the brand’s first pop-up store in Barcelona. Led visual merchandising strategy aligned with sustainability values. Oversaw team coordination, sales performance, and customer experience.
Fashion Advisor & Visual Merchandiser Coordinator at FENDI
June 1, 2022 - October 1, 2023Delivered luxury client experience and supported commercial performance. Executed visual merchandising strategies and coordinated store image, contributing to the opening of an Ibiza seasonal pop-up.
Visual Merchandiser Coordinator at DESIGUAL
July 1, 2017 - March 1, 2021Coordinated global visual merchandising strategy across Europe, US and Asia. Ensured brand consistency across retail, wholesale and franchise channels. Developed visual merchandising guidelines, presentations, and visual storytelling frameworks.
Fashion Advisor & Visual Merchandiser Coordinator at ETRO
April 1, 2016 - July 1, 2017Delivered premium client experience and visual excellence in-store. Managed displays, windows, and product presentation. Reported sales performance and KPIs to HQ.
Accessories Design Manager & VM Coordinator at BLACKGATEONE
October 1, 2012 - February 1, 2014Led design of men’s accessories and footwear collections. Directed VM and styling for campaigns and showrooms. Managed international sourcing and production trips.
Accessories & Shoes Design Manager at ASOBIO
August 1, 2010 - July 1, 2012Designed accessories and footwear collections for men and women. Coordinated product development and international production.
Fashion Designer (Zara Man / Conosur) at INDITEX (Zara Man)
June 1, 2006 - June 1, 2010Designed menswear collections for South American markets: Brazil, Argentina, Chile, Uruguay. Coordinated collection presentations at HQ. Managed international sourcing and trend research.
International Visual Merchandiser Coordinator at SFERA (El Corte Inglés)
October 1, 2005 - June 1, 2006Coordinated visual merchandising across European markets. Managed store display standards and collection presentations.
Education
Postgraduate in Image & Styling at ARTIDI Design School, Barcelona
January 1, 2021 - January 1, 2022Creative Direction & Coolhunting at IDE P, Fashion School, Barcelona
January 1, 2015 - January 1, 2015Handcrafted Bags & Footwear at INESCOP / Tech Footwear Institute, Alicante
January 1, 2015 - January 1, 2015Handmade Jewelry Making at UAL Central Saint Martins, London
January 1, 2014 - January 1, 2014BA in Styling & Fashion Design at EASD Alcoy / Art School Nº2, Madrid
January 1, 2000 - January 1, 2004Qualifications
Industry Experience
Retail, Media & Entertainment, Travel & Hospitality, Consumer Goods
Experience Level
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