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I'm Rubén Veríssimo, a Visual Merchandising and Window Dressing specialist with over a decade of experience across major fashion brands and retailers. I design and implement VM strategies, lead global teams, and collaborate with marketing and architecture to create concept stores and campaigns, with international project experience including Casablanca,Barcelona and Palma de Mallorca. I thrive in multicultural teams, manage budgets, training programs, and cross-functional initiatives to turn creative ideas into measurable retail results. At the moment im based in Palma as Head of VM for Camper footwear brand.…I'm Rubén Veríssimo, a Visual Merchandising and Window Dressing specialist with over a decade of experience across major fashion brands and retailers. I design and implement VM strategies, lead global teams, and collaborate with marketing and architecture to create concept stores and campaigns, with international project experience including Casablanca,Barcelona and Palma de Mallorca. I thrive in multicultural teams, manage budgets, training programs, and cross-functional initiatives to turn creative ideas into measurable retail results. At the moment im based in Palma as Head of VM for Camper footwear brand.

Rubén Veríssimo

Project Manager, Designer, Art Director, +1

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I'm Rubén Veríssimo, a Visual Merchandising and Window Dressing specialist with over a decade of experience across major fashion brands and retailers. I design and implement VM strategies, lead global teams, and collaborate with marketing and architecture to create concept stores and campaigns, with international project experience including Casablanca,Barcelona and Palma de Mallorca. I thrive in multicultural teams, manage budgets, training programs, and cross-functional initiatives to turn creative ideas into measurable retail results. At the moment im based in Palma as Head of VM for Camper footwear brand.…I'm Rubén Veríssimo, a Visual Merchandising and Window Dressing specialist with over a decade of experience across major fashion brands and retailers. I design and implement VM strategies, lead global teams, and collaborate with marketing and architecture to create concept stores and campaigns, with international project experience including Casablanca,Barcelona and Palma de Mallorca. I thrive in multicultural teams, manage budgets, training programs, and cross-functional initiatives to turn creative ideas into measurable retail results. At the moment im based in Palma as Head of VM for Camper footwear brand.

Available to hire

I’m Rubén Veríssimo, a Visual Merchandising and Window Dressing specialist with over a decade of experience across major fashion brands and retailers. I design and implement VM strategies, lead global teams, and collaborate with marketing and architecture to create concept stores and campaigns, with international project experience including Casablanca,Barcelona and Palma de Mallorca.
I thrive in multicultural teams, manage budgets, training programs, and cross-functional initiatives to turn creative ideas into measurable retail results.
At the moment im based in Palma as Head of VM for Camper footwear brand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Head of Visual Merchandising & Window Dressing at Clip Concept - Grupo Detipin

December 31, 2011 - December 31, 2011

Defined, designed and implemented the visual merchandising and window dressing strategy. Worked directly with external architects to develop new concept stores and improve existing ones. Managed and trained corporate and field VM teams, including Regional VM Managers and corporate VM teams. Controlled the seasonal VM budget.

Visual Merchandiser & Window Dressing at Diesel – Grupo Detipin

December 31, 2013 - December 31, 2013

Implemented worldwide guidelines for the Portuguese market. Executed window and POP material updates. Analyzed KPIs and developed action plans. Participated in Diesel worldwide workshops.

Visual Merchandiser at Burberry

December 31, 2015 - December 31, 2015

Based in Barcelona, Spain. Implemented worldwide guidelines for the Spanish market; analyzed KPIs and developed action plans; trained store teams; organized RTW and new collection events; controlled POP materials.

Visual Merchandiser & Project Manager at Inditex – Massimo Dutti

December 31, 2019 - December 31, 2019

Based in the corporate HQ in Barcelona (Tordera). Supported new openings, special setups, and workshops. Developed an online VM platform and a phone app for the VM department. Developed the Dutti School and VMDP (VM development program), creating tools and methods for worldwide trainings. Managed assessments in collaboration with HR.

Visual Merchandiser & Project Manager at Inditex – Massimo Dutti

December 31, 2017 - December 31, 2017

Based in the corporate HQ in Barcelona (Tordera). Provided team management across worldwide stores. Implemented worldwide VM guidelines. Managed pilot stores, window styling, and online campaign follow-ups. Oversaw showroom and buying processes and new openings (Paseo de Gracia 96; Valencia Colón; Oporto Norteshopping). Collaborated with The Socialite Family for brand editorial.

World Wide Head of Visual Merchandising & Store Dressing at Parfois

December 31, 2021 - December 31, 2021

Casablanca, Morocco base. Defined, designed and implemented the worldwide VM and window dressing strategy. Worked with marketing on social media campaigns; coordinated with external architects to develop concept stores; trained VM teams; managed budgets.

World Wide Head of Visual Merchandising & Store Dressing at Parfois

January 1, 2021 - October 31, 2025

Based in the headquarters in Oporto, Portugal. Defined, designed and implemented the worldwide VM and window dressing strategy. Led teams across more than 1,000 stores. Collaborated with marketing on social media campaigns and seasonal campaigns; oversaw concept stores and new openings; managed showroom and buying processes.