Available to hire
I am a Marketing Manager and Communications Professional with a focus on the technology sector. I develop and execute robust marketing strategies, lead cross-functional teams of marketers, designers, and developers, and translate complex AI and Microsoft technologies into clear business narratives that drive growth.
With experience spanning retail, NGOs, engineering, software, and renewable energy, I’ve built and maintained brand alignment, led rebranding efforts, conducted market analyses, and measured ROI to optimize campaigns. I’m fluent in Arabic and English and hold a Master’s degree in Telecommunication and Computer Engineering.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
English
Advanced
Work Experience
Marketing Manager at Netways
November 1, 2023 - October 31, 2025Lead B2B marketing efforts across the MENA and North America regions. Create content for website pages, social media, case studies, brochures, contests, and presentations. Collaborate with top management, project/product managers, sales, and design to deliver high-quality content and compelling narratives about technologies and releases (e.g., Copilot, Power Platform). Define AI and Copilot adoption best practices for successful transformations. Maintain brand identity and image, manage events, email marketing, lead generation, and partner exposure with Microsoft through case studies and follow-ups. Drive marketing tools and overall corporate image to strengthen reputation and market presence. Website management and documentation updates.
Marketing and Communications Specialist at Immortal Communicate
November 30, 2023 - November 30, 2023Maintain brand identity and messaging consistency; accelerate new product planning, brand re-launch, and global marketing structure improvement. Oversee consumer relations and marketing communications driven by research and insights. Build relationships with partners and industry influencers, represent marketing in strategic discussions, and present initiatives. Develop crisis-management marketing strategies to protect brand reputation and ensure ethical standards. Professionalize and upgrade a talents-gap marketing organization and promote a data-driven culture. Deploy targeted campaigns and market research to unlock new customer segments, boosting brand recognition and sales. Represent the company at exhibitions (e.g., RE+ in Las Vegas) and establish key industry partnerships to increase visibility and trust.
Marketing Manager at Integrated Digital Systems (IDS)
August 31, 2023 - August 31, 2023Develop and execute the overall marketing strategy for the MENA region, including a roadmap for initiatives and product campaigns. Plan, execute, and oversee integrated marketing campaigns for internally developed ERP/CRM solutions and Microsoft Dynamics 365 resell, using data-driven insights to maximize impact. Collaborate with product teams on launch strategies and unique value propositions. Lead digital marketing efforts (SEO, SEM, content, events, social media) and manage the marketing budget, tracking ROI and adjusting tactics. Rebrand initiatives improved brand awareness and market share. Leverage data analytics to measure effectiveness and drive continuous improvement.
Marketing Manager at HMB Company- Commercial and Industry
December 31, 2020 - December 31, 2020Led marketing initiatives for commercial and industrial segments, focusing on brand positioning, campaign management, and market outreach. Implemented process improvements and aligned cross-functional teams to deliver consistent messaging and campaigns across channels.
Digital Media Manager at Sadr Foundation
November 30, 2019 - November 30, 2019Managed digital media and marketing communications, overseeing consumer research, insights, and CRM activities. Guided crisis communications and brand reputation management, and conducted stakeholder engagement across local and regional partners. Drove social media and content initiatives to strengthen fundraising and program outreach.
Intern at Nokia
August 31, 2017 - August 31, 2017Internship in Beirut contributing to telecommunications-related projects and supporting marketing/communications efforts during the program.
Intern at Takchgroup
April 30, 2017 - April 30, 2017Engineering/telecommunications internship in Tyre supporting project coordination and technical tasks.
Marketing and Communications Specialist at Immortal Communicate
November 1, 2023 - November 1, 2023Maintained brand identity across marketing efforts and accelerated product planning and brand relaunch. Oversaw consumer relations and marketing communications guided by consumer research and insights. Built relationships with partners and influencers, represented the marketing department in strategic discussions, and presented strategies. Developed crisis management strategies, ensuring ethical standards and brand reputation. Implemented data-driven improvements and introduced a culture of metrics-driven decision-making.
Marketing Manager at Integrated Digital Systems (IDS)
August 1, 2023 - August 1, 2023Drove client awareness and engagement through the full media mix including digital display advertising, retargeting, SEO/SEM, email, and web marketing. Planned and executed an overall marketing strategy, including roadmaps for initiatives and product campaigns; monitored market trends; analyzed data to inform decisions. Led launches for internally developed ERP/CRM systems and Microsoft Dynamics 365 resell; managed budgets and ROI; repositioned brand via a comprehensive rebranding campaign; orchestrated a digital transformation strategy to improve marketing ROI.
Marketing Manager at HMB Company- Commercial and Industry
December 1, 2020 - December 1, 2020Managed marketing activities and brand assets; reorganized and professionalized the marketing organization; conducted market research to identify opportunities and target segments; built partnerships and participated in exhibitions; maintained brand reputation and customer experience. Implemented data-driven campaigns to increase recognition and support business growth.
Digital Media Manager at Sadr Foundation
November 1, 2019 - November 1, 2019Led digital media strategy and campaigns, handling content creation and distribution, donor outreach, and stakeholder engagement. Executed targeted campaigns, analyzed consumer insights, and optimized communications; built strong relationships with partners and influencers; supported fundraising and awareness initiatives across channels.
Intern at Nokia
August 1, 2017 - August 1, 2017Gained exposure to telecom marketing; supported campaigns, content creation, and marketing operations; learned analytics and CRM practices.
Intern at Takchgroup
April 1, 2017 - April 1, 2017Participated in marketing tasks, campaigns, and research; contributed to project deliverables and learned marketing fundamentals.
Marketing Manager at Integrated Digital Systems (IDS)
December 1, 2020 - August 1, 2023Drove client awareness and engagement across the MENA region by optimizing the full media mix (digital ads, retargeting, SEO/SEM, email, and web marketing). Planned and executed integrated campaigns, promoted ERP/CRM solutions and Microsoft Dynamics 365 as resellers, and collaborated with product teams on launch strategies. Led SEO/SEM, events, content, and branding efforts; managed budget and ROI analytics; led a brand repositioning and digital transformation to improve overall marketing effectiveness.
Marketing Manager at HMB Company- Commercial and Industry
November 1, 2019 - December 1, 2020Led marketing initiatives for commercial and industrial segments, coordinating campaigns across multiple channels, shaping brand positioning, and driving alignment with sales to accelerate growth.
Digital Media Manager at Sadr Foundation
February 1, 2013 - November 1, 2019Managed digital media and communications for the Tyr-based foundation, maintained brand identity, oversaw consumer relations and insights, and supported exhibitions and events. Built partnerships and represented marketing in strategic discussions while advancing data-driven decision-making and market research to reach new audiences.
Brand and Communications Specialist at Jazry
August 1, 2023 - November 1, 2023Supported brand relaunch initiatives and refined marketing structure and positioning. Maintained brand consistency across campaigns, communications, and exhibitions. Planned targeted marketing campaigns based on market research insights. Represented the company at industry exhibitions, including RE+ (Las Vegas). Led digital marketing across SEO/SEM, paid media, email marketing, content, social media, and events. Managed campaigns promoting ERP/CRM systems and Microsoft Dynamics 365 solutions, driving lead generation and market visibility. Collaborated with product and sales teams to define value propositions and support product launches. Monitored performance metrics, optimized campaigns, and tracked ROI.
Marketing Manager at HMB Company - Commercial and Industry
November 1, 2019 - December 31, 2020Led marketing programs for commercial and industrial sectors, aligned with sales objectives, and supported bid and proposal activities. Managed budget allocation, campaign planning, content creation, and digital channels to drive awareness and lead generation. Collaborated with teams across sales and operations to ensure alignment with business goals.
Digital Media Specialist at Sadr Foundation
February 1, 2013 - November 1, 2020Directed digital media strategy across Lebanon and Michigan, overseeing campaigns, social media, and content to enhance brand visibility and fundraising efforts. Coordinated with local and international teams to ensure cohesive messaging and online presence. Supported marketing and communications initiatives through data-driven optimization.
Education
Master’s Degree in Telecommunication and Computer Engineering at Lebanese International University
January 11, 2030 - February 1, 2012Bachelor’s Degree in Telecommunication Engineering at Lebanese International University
January 11, 2030 - July 1, 2010Master’s Degree of Telecommunication and Computer Engineering at Lebanese International University, Beirut, Lebanon
January 11, 2030 - February 1, 2012Bachelor’s Degree of Telecommunication Engineering at Lebanese International University, Beirut, Lebanon
January 11, 2030 - July 1, 2010Master’s Degree of Telecommunication and Computer Engineering at Lebanese International University, Beirut, Lebanon
January 11, 2030 - February 1, 2012Bachelor’s Degree of Telecommunication Engineering at Lebanese International University, Beirut, Lebanon
January 11, 2030 - July 1, 2010Master’s Degree of Telecommunication and Computer Engineering at Lebanese International University
January 11, 2030 - February 1, 2012Bachelor’s Degree of Telecommunication Engineering at Lebanese International University
January 11, 2030 - July 1, 2010Qualifications
Advanced Digital Marketing
January 11, 2030 - October 31, 2025Public Speaking
January 11, 2030 - October 31, 2025Presentation Skills
January 11, 2030 - October 31, 2025Training of Trainers - TOT
January 11, 2030 - October 31, 2025Business English Certificate
January 11, 2030 - October 31, 2025Social Media Training Workshops
January 11, 2030 - October 31, 2025Advanced Digital Marketing
January 11, 2030 - October 31, 2025Public Speaking
January 11, 2030 - October 31, 2025Presentation Skills
January 11, 2030 - October 31, 2025Training of Trainers - TOT
January 11, 2030 - October 31, 2025Business English Certificate
January 11, 2030 - October 31, 2025Social Media Training Workshops
January 11, 2030 - October 31, 2025Advanced Digital Marketing
January 11, 2030 - January 12, 2026Public Speaking
January 11, 2030 - January 12, 2026Presentation Skills
January 11, 2030 - January 12, 2026Training of Trainers (TOT)
January 11, 2030 - January 12, 2026Business English Certificate
January 11, 2030 - January 12, 2026Social Media Training Workshops
January 11, 2030 - January 12, 2026Microsoft Dynamics 365 Marketing (Customer Insights – Journeys)
January 11, 2030 - February 11, 2026Advanced Digital Marketing
January 11, 2030 - February 11, 2026Public Speaking
January 11, 2030 - February 11, 2026Presentation Skills
January 11, 2030 - February 11, 2026Training of Trainers - TOT
January 11, 2030 - February 11, 2026Business English Certificate
January 11, 2030 - February 11, 2026Social Media Training Workshops
January 11, 2030 - February 11, 2026Industry Experience
Telecommunications, Software & Internet, Professional Services, Media & Entertainment, Retail, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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