I am a strategic and creative digital communicator with 10+ years of experience in content production, storytelling, and audience engagement. I am skilled in managing websites, social media, and newsletters, with expertise in analytics-driven communication and multimedia creation. Currently, I am studying Content Production with a focus on AI tools, visual design, and digital strategy, and I have led digital content initiatives across universities and travel organizations, delivering immersive storytelling and engaging content for diverse audiences.

Josefine Kettnér Örnvägen

I am a strategic and creative digital communicator with 10+ years of experience in content production, storytelling, and audience engagement. I am skilled in managing websites, social media, and newsletters, with expertise in analytics-driven communication and multimedia creation. Currently, I am studying Content Production with a focus on AI tools, visual design, and digital strategy, and I have led digital content initiatives across universities and travel organizations, delivering immersive storytelling and engaging content for diverse audiences.

Available to hire

I am a strategic and creative digital communicator with 10+ years of experience in content production, storytelling, and audience engagement. I am skilled in managing websites, social media, and newsletters, with expertise in analytics-driven communication and multimedia creation.

Currently, I am studying Content Production with a focus on AI tools, visual design, and digital strategy, and I have led digital content initiatives across universities and travel organizations, delivering immersive storytelling and engaging content for diverse audiences.

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Language

Swedish
Fluent
Czech
Fluent
English
Fluent
Japanese
Advanced
Chinese
Intermediate
Danish
Intermediate
German
Intermediate

Work Experience

Secretary at Noak's Ark
September 1, 2025 - October 31, 2025
I manage the official record and publish the official protocol on the website.
Tour Leader at Världens resor
December 31, 2024 - December 31, 2024
I created immersive cultural experiences for Swedish travelers. I delivered engaging storytelling and expert insight.
Communications Manager at Skånetrafiken
December 31, 2022 - December 31, 2022
I led the communication strategy across digital, print, and video channels for complex service travel projects. I simplified complex transport and health care collaborations into accessible content for diverse audiences. I produced multimedia assets, including copy, app videos, press imagery, and stakeholder materials. I successfully managed digitalization projects and visual storytelling, ensuring alignment with Skånetrafiken’s established tone of voice.
International Coordinator at Lund University, Faculty of Social Sciences, International Office
December 31, 2021 - December 31, 2021
Represented the Faculty's International Office and actively maintained strong relationships with both colleagues and international partner universities. Coordinated mobility processes and course admissions for international exchange students using various IT systems. Developed a new digital communication tool that significantly increased engagement and accessibility for students. Also served as the content manager for all web and printed materials.
Education Administrator and Master’s Program Coordinator at Lund University, School of Economics and Management, Department of Business Administration
December 31, 2022 - December 31, 2022
Coordinated educational programs and ensured efficient communication with both students and faculty. Improved clarity and accessibility across the web and various digital channels. Actively promoted and marketed programs through the website, LinkedIn, and offline campaigns. Created handbooks and training materials for digital tools and internal communication procedures.
Studies Coordinator at Lund University, External Relations Section, Student Experience and Mobility Team
December 31, 2017 - December 31, 2017
Managed the university reception desk and simultaneous overflow crisis communication for study abroad cases. Organized events, handled external Public Relations and social media, and participated in recruitment fairs, including a key trip to Beijing. Successfully served as the project manager for the international conference, Global Week.
Student Ambassador, Project Manager, Conference Organizer at Lund University, Humanities and Theology Faculties, External Relations Section, Center for South-East and East Asian Studies
December 31, 2022 - December 31, 2022
Promoted the university brand through social media, blog campaigns, and recruitment events. Organized two academic conferences in 2014: Focus Asia.
Intern at Swedish Embassy
December 31, 2013 - December 31, 2013
Promoted Sweden’s image in Japan through cultural and diplomatic events. Produced bilingual content for the web, newsletters, and social media. Managed internal and external communication with key stakeholders.
Tour Leader at Världens resor
January 1, 2024 - January 1, 2024
Created immersive cultural experiences for Swedish travelers. Delivered engaging storytelling and expert insight.
Communications Manager at Skånetrafiken, Hässleholm
December 31, 2022 - December 31, 2022
Led the communication strategy across digital, print, and video channels for complex service travel projects. Simplified transport and health care collaborations into accessible content for diverse audiences. Produced multimedia assets (copy, app videos, press imagery, and stakeholder materials). Managed digitalization projects and visual storytelling; ensured alignment with tone of voice.
International Coordinator at Lund University, Faculty of Social Sciences, International Office
December 31, 2022 - December 31, 2022
Represented the Faculty’s International Office and maintained strong relationships with colleagues and international partner universities. Coordinated mobility processes and course admissions for international exchange students using various IT systems. Developed a digital communication tool increasing engagement and accessibility for students. Served as content manager for all web and printed materials.
Education Administrator and Master’s Program Coordinator at School of Economics and Management, Department of Business Administration
December 31, 2022 - December 31, 2022
Coordinated educational programs and improved clarity and accessibility across web and digital channels. Promoted and marketed programs via the website, LinkedIn, and offline campaigns. Created handbooks and training materials for digital tools and internal communication procedures.
Studies Coordinator, External Relations Section at Student Experience and Mobility Team
December 31, 2017 - December 31, 2017
Managed the university reception desk and coordinated crisis communication for study abroad cases. Organized events, handled external PR and social media, and participated in recruitment fairs, including a key trip to Beijing. Served as project manager for the international conference, Global Week.
Student Ambassador, Project Manager, Conference Organizer at Center for South-East and East Asian Studies
December 31, 2016 - December 31, 2016
Promoted the university brand through social media, blog campaigns, and recruitment events. Organized two academic conferences in 2014: Focus Asia.
Administrator at Alstom Grid
December 31, 2017 - December 31, 2017
Managed external communications and internal onboarding; oversaw digitization of archives, stakeholder contact, and document translation (Swedish-English).
Marketing Manager at Lund Chamber Choir
December 31, 2024 - December 31, 2024
Led brand strategy, partnerships, and internal coordination; developed brand voice and produced marketing content.
Content Manager & Communications Manager at Japan Bridge Scandinavia, Malmö
January 1, 2024 - October 31, 2025
Strategic communications, social media planning, and brand development. Created content for LinkedIn and the web; handled press and stakeholder communications.
Fundraiser, Social Media Manager & Content Producer at Copenhagen Sakura Festival
December 31, 2021 - December 31, 2021
Sponsorship relations, social media management, and content creation for festival site and campaigns.
Intern at Swedish Embassy (Press, Information, and Cultural Department)
December 31, 2013 - December 31, 2013
Promotion of Sweden's image in Japan through cultural and diplomatic events; produced bilingual content for the web, newsletters, and social media; managed internal and external communications with key stakeholders.
Events Manager at East Asia Student Association, Academic Society
December 31, 2021 - December 31, 2021
Team leader, project manager, organizer and coordinator for events and activities; managed internal and external communication, marketing, storytelling, branding, and content production.

Education

Bachelor's Degree in Japanese at Lund University
January 1, 2013 - October 31, 2025
Master's Degree in Asian Studies at Lund University
January 1, 2024 - October 31, 2025
AI-Driven Content Production at Malmö Yrkeshögskola
January 1, 2023 - October 31, 2025
Intercultural Communications at Malmö University
January 1, 2025 - October 31, 2025
Content Producer Program at Malmö Yrkeshögskola
January 1, 2025 - October 31, 2025
Bachelor’s Degree in Japanese at Lund University
January 11, 2030 - January 1, 2013
Master’s Degree in Asian Studies at Lund University
January 1, 2024 - October 31, 2025
AI-Driven Content Production (course) at Malmö Yrkeshögskola
January 1, 2023 - October 31, 2025
Intercultural Communications at Malmö University
January 1, 2024 - October 31, 2025
Content Production Professional Training (ongoing) at Malmö Yrkeshögskola
January 1, 2025 - October 31, 2025

Qualifications

AM / B Driver's license
January 11, 2030 - October 31, 2025
Driver's license AM/B
January 11, 2030 - October 31, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Non-Profit Organization, Travel & Hospitality