Available to hire
I am a creative marketing professional passionate about connecting brands and cultures through storytelling.
I have experience in localization, campaign design, and digital strategy across Asia, Europe, and Latin America. I excel at leading cross-functional teams and crafting authentic narratives that drive engagement and growth.
Experience Level
Language
Spanish; Castilian
Fluent
Chinese
Fluent
English
Fluent
Catalan; Valencian
Fluent
Work Experience
Business Coordinator & Brand Localization Lead at POP MART
January 1, 2021 - October 31, 2025Coordinate TikTok Shop marketing and live-stream operations for Hispanic markets. Localize POP MART products and digital assets into Spanish, bridging creative and commercial teams. Develop content and training for live hosts, enhancing brand voice and consumer connection. Achieved significant growth in followers and sales through cultural adaptation and story-driven campaigns.
Content Creator & Cross-Cultural Storyteller at Mountain Top / Papitube
January 1, 2022 - January 1, 2022Selected for ability to communicate Chinese culture to Western audiences with humor and authenticity. Created viral videos (200M+ views on Douyin) about China–Spain cultural exchange. Collaborated with brands like Nike and Pepsi on creative campaigns targeting young audiences. Built a community of 1.3M followers through humor and authentic storytelling.
Business Development Manager at Nomon Furniture
January 1, 2021 - January 1, 2021Recruited to introduce and expand a European luxury furniture brand within the Chinese market. Led brand localization and market expansion in China’s premium furniture sector. Managed partnerships with design retailers and secured IP protection for the brand.
Business Development Manager at Complementos del Tiempo
January 1, 2019 - January 1, 2019Brought in to strengthen international distribution for a luxury watch brand and expand presence in Asia and the Americas. Developed strategies for global distribution of luxury watch brands in Asia and the Americas.
Cultural Host & Presenter at CGTN / Iberia
January 1, 2020 - January 1, 2020Invited as a bilingual host to bridge communication between Spanish and Chinese audiences. Hosted travel and cultural programs bridging both audiences. Promoted tourism and cross-cultural understanding through storytelling and cross-cultural engagement.
Sales & Customer Service at Tommy Hilfiger; Solvisión Ópticas; ALE-HOP
January 1, 2017 - January 1, 2017Sales & customer service roles across luxury retail, developing customer service skills and product knowledge.
Education
Master's in Film Studies at Communication University of China
January 1, 2021 - January 1, 2024B.A. in East Asian Studies at Autonomous University of Barcelona
January 1, 2014 - January 1, 2018Chinese Language Program at Beijing Normal University
January 1, 2019 - January 1, 2020Master’s in Film Studies at Communication University of China
January 1, 2021 - January 1, 2024B.A. in East Asian Studies at Autonomous University of Barcelona
January 1, 2014 - January 1, 2018Chinese Language Program at Beijing Normal University
January 1, 2019 - January 1, 2020Qualifications
APTIS ESOL
January 11, 2030 - October 31, 2025HSK 6
January 11, 2030 - October 31, 2025TikTok Creator Marketplace Certified
January 11, 2030 - October 31, 2025APTIS
January 11, 2030 - October 31, 2025ESOL
January 11, 2030 - October 31, 2025HSK 6
January 11, 2030 - October 31, 2025TikTok Creator Marketplace Certified
January 11, 2030 - October 31, 2025Industry Experience
Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Other, Consumer Goods, Software & Internet
Experience Level
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