Ha Anh Tran

Global Product Manager at Philips

Managed 9 Philips healthy cooking product lifecycle in EU, UK, and US markets, leading global teams of 10+ in R&D and operations. Conducted monthly competitor analyses and consumer insights to uncover pain points for 30k+ users; enabled activation through monthly webinars and internal product launches; launched three new product features: Aroma Lid, AI presets, 10L capacity, steam clean.

Project & Event Commissioner at AECLIPSE

Rotterdam-based project lead coordinating Erasmus-related activities; built multiple community targeting 12,000+ students in the Netherlands; organized and executed 10+ social, academic and networking events for the international community; launched communication projects attracting 150+ regular attendees; managed end-to-end recruitment for association members.

Sales & Marketing Lead at EDS, Edtech Startup

Led end-to-end social media and website campaigns; boosted leads through content creation and influencer partnerships, achieving a 4.8% average CTR and 2x engagement vs. previous benchmarks.

Trade Finance Intern at BIDV - Bank for Investment and Development of Vietnam

Assisted in processing and documenting trade finance transactions, including letters of credit (LCs), documentary collections, and trade finance facilities. Conducted research on global trade trends and analyzed market data for trade finance activities.

Marketing Consultant at Bloom Effects

Executive social media marketing for the launch of Bloom Effects on ULTA; drove viral Instagram short-form and carousel performance by leveraging rhythm-switching in trending audio, strong narrative storytelling, and high-impact 3-second hooks; reached 1M+ accounts within 1 week.

Global Product Marketing at Versuni (Ex Philips Domestic Appliances)

Supported management of nine Philips healthy cooking product life cycles; acted as product lead contact and expanded business cases for AU, EU, UK, US, APAC, LATAM; gathered market research on launched products, performed monthly analyses on competitors and consumer insights, uncovering pain points in 30k+ users and 10+ R&R reports to form new product propositions; conducted monthly webinars and internal product launch events; managed price, SKU and PDP using PIM/DAM/Wonderflow/SAP.

IELTS Training Manager at Edtech Startup

Led IELTS training with personalized learning plans, achieving an average +0.5 to +1.0 band improvement per student; maintained a 90–95% success rate; implemented performance-tracking tools and feedback loops to reduce learning gaps by 20–40% across cohorts.

Intern at BIDV (Bank for Investment and Development of Vietnam, Foreign Trade)

Assisted in processing and documenting trade finance transactions, including letters of credit (LCs), documentary collections, and trade finance facilities; conducted research on global trade trends and economic indicators; analyzed market data for trade finance activities.

Volunteer Teacher at Volunteer program for visually impaired children

Provided personalized instruction in English, Braille literacy, mathematics, and life skills.