Ha Anh Tran

Language

English
Fluent
Vietnamese
Fluent
Dutch
Beginner
Chinese
Beginner

Work Experience

Global Product Manager at Philips
December 1, 2024 - October 31, 2025
Managed 9 Philips healthy cooking product lifecycle in EU, UK, and US markets, leading global teams of 10+ in R&D and operations. Conducted monthly competitor analyses and consumer insights to uncover pain points for 30k+ users; enabled activation through monthly webinars and internal product launches; launched three new product features: Aroma Lid, AI presets, 10L capacity, steam clean.
Project & Event Commissioner at AECLIPSE
August 1, 2024 - August 1, 2024
Rotterdam-based project lead coordinating Erasmus-related activities; built multiple community targeting 12,000+ students in the Netherlands; organized and executed 10+ social, academic and networking events for the international community; launched communication projects attracting 150+ regular attendees; managed end-to-end recruitment for association members.
Sales & Marketing Lead at EDS, Edtech Startup
June 1, 2023 - June 1, 2023
Led end-to-end social media and website campaigns; boosted leads through content creation and influencer partnerships, achieving a 4.8% average CTR and 2x engagement vs. previous benchmarks.
Trade Finance Intern at BIDV - Bank for Investment and Development of Vietnam
January 1, 2019 - January 1, 2021
Assisted in processing and documenting trade finance transactions, including letters of credit (LCs), documentary collections, and trade finance facilities. Conducted research on global trade trends and analyzed market data for trade finance activities.
Marketing Consultant at Bloom Effects
January 1, 2026 - Present
Executive social media marketing for the launch of Bloom Effects on ULTA; drove viral Instagram short-form and carousel performance by leveraging rhythm-switching in trending audio, strong narrative storytelling, and high-impact 3-second hooks; reached 1M+ accounts within 1 week.
Global Product Marketing at Versuni (Ex Philips Domestic Appliances)
January 1, 2024 - January 1, 2025
Supported management of nine Philips healthy cooking product life cycles; acted as product lead contact and expanded business cases for AU, EU, UK, US, APAC, LATAM; gathered market research on launched products, performed monthly analyses on competitors and consumer insights, uncovering pain points in 30k+ users and 10+ R&R reports to form new product propositions; conducted monthly webinars and internal product launch events; managed price, SKU and PDP using PIM/DAM/Wonderflow/SAP.
IELTS Training Manager at Edtech Startup
January 1, 2022 - December 31, 2023
Led IELTS training with personalized learning plans, achieving an average +0.5 to +1.0 band improvement per student; maintained a 90–95% success rate; implemented performance-tracking tools and feedback loops to reduce learning gaps by 20–40% across cohorts.
Intern at BIDV (Bank for Investment and Development of Vietnam, Foreign Trade)
January 1, 2019 - January 1, 2021
Assisted in processing and documenting trade finance transactions, including letters of credit (LCs), documentary collections, and trade finance facilities; conducted research on global trade trends and economic indicators; analyzed market data for trade finance activities.
Volunteer Teacher at Volunteer program for visually impaired children
January 1, 2023 - January 1, 2024
Provided personalized instruction in English, Braille literacy, mathematics, and life skills.
Volunteer Event Manager at Volunteer Network
January 1, 2023 - January 1, 2024
Organized community activities and events; partnered with A-list companies (Coca-Cola) to connect visually impaired job seekers with opportunities.

Education

Bachelor in International Business Management at National Economic University
January 11, 2030 - December 19, 2025
Pre-Master in Economics at Erasmus University, Rotterdam
January 1, 2023 - January 1, 2024
MSc in Economics at Erasmus University, Rotterdam
January 1, 2024 - January 1, 2025
Bachelor in International Business Management at National Economic University
January 1, 2019 - January 1, 2023
Pre-Master in Economics at Erasmus University Rotterdam
January 1, 2023 - January 1, 2024
MSc in Economics at Erasmus University Rotterdam
January 1, 2024 - January 1, 2025
Bachelor's degree in International Business Management at National Economic University
January 1, 2019 - January 1, 2023
Pre-Master in Economics at Erasmus University, Rotterdam
January 1, 2023 - January 1, 2024
Master of Economics at Erasmus University, Rotterdam
January 1, 2024 - January 1, 2025

Qualifications

AI Prompt Engineering Certification
January 1, 2025 - October 31, 2025
AI Prompt Engineering Certification
January 1, 2025 - December 19, 2025
Google Data Analytics Certificate
January 1, 2025 - December 19, 2025
AI Prompt Engineering Certification
January 1, 2025 - March 17, 2026
Google Data Analytics Certificate
January 1, 2025 - March 17, 2026
AI Prompt Engineering Certification
January 1, 2025 - March 17, 2026
Google Data Analytics Certification
January 1, 2025 - March 17, 2026

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Consumer Goods, Financial Services, Retail