I'm Amir Sanayei, a Senior Social Media Manager with a track record leading multi-brand social media strategies across Instagram and LinkedIn for clients in Tehran, Dubai, Kuwait, and beyond. I design brand personas, visual identities, and brand books, and I oversee influencer collaborations, content production, and cross-channel campaigns while aligning social with offline and OOH efforts. I thrive on turning data into engaging content, building cohesive brand voices, and guiding cross-functional teams and agencies. I take on challenges with relentless determination and just enough humor to survive them.

I'm Amir Sanayei, a Senior Social Media Manager with a track record leading multi-brand social media strategies across Instagram and LinkedIn for clients in Tehran, Dubai, Kuwait, and beyond. I design brand personas, visual identities, and brand books, and I oversee influencer collaborations, content production, and cross-channel campaigns while aligning social with offline and OOH efforts. I thrive on turning data into engaging content, building cohesive brand voices, and guiding cross-functional teams and agencies. I take on challenges with relentless determination and just enough humor to survive them.

Available to hire

I’m Amir Sanayei, a Senior Social Media Manager with a track record leading multi-brand social media strategies across Instagram and LinkedIn for clients in Tehran, Dubai, Kuwait, and beyond. I design brand personas, visual identities, and brand books, and I oversee influencer collaborations, content production, and cross-channel campaigns while aligning social with offline and OOH efforts.

I thrive on turning data into engaging content, building cohesive brand voices, and guiding cross-functional teams and agencies. I take on challenges with relentless determination and just enough humor to survive them.

See more

Language

Arabic
Fluent
English
Fluent

Work Experience

Senior Social Media Strategist at Pakshoma
February 1, 2025 - October 31, 2025
Led social media strategy for multiple brands (Pakshoma, Miwa, Asteria Cooper). Designed brand personas, visual identities, and brand books for Miwa and Alef Group. Directed influencer collaborations, integrated campaigns, and content production, including filming supervision. Oversaw five agencies and internal teams, aligning social media with offline/OOH campaigns. Developed the corporate digital strategy for Alef Group (Pakshoma and Alef) in partnership with Garnet.
Senior Social Media Strategist at Alpari
January 1, 2025 - January 1, 2025
Developed and executed B2C social media strategies, increasing Instagram followers from 70k to 102k. Managed content calendars for Telegram and Instagram for 12 months and 4 quarters, aligned with business goals and seasonal trends. Created and ran 16 high-impact Instagram campaigns that boosted brand awareness and conversions. Wrote content for Instagram and LinkedIn, tailored to user and brand personality.
Social Media Specialist at Nizek
January 1, 2025 - January 1, 2025
Conducted in-depth monthly B2B competitive analysis and keyword research to improve digital visibility. Managed bilingual (Arabic & English) social media content, ensuring engagement and 25% follower growth. Developed and maintained monthly content calendar to streamline planning and execution. Specialized in content translation and localization to enhance brand resonance across diverse audiences.
Social Media Specialist at Zopa
January 1, 2022 - January 1, 2022
Created dynamic Instagram post copy for carousel and motion content, driving user interaction and fostering a deeper connection with the audience. Wrote captivating captions for static posts and carousels, enhancing engagement and aligning with brand voice.
Content Creator at Vesta
January 1, 2021 - January 1, 2021
Collaborated with designers and marketers to develop engaging multimedia content. Created SEO-driven blog content and scripts for podcasts and motion graphics.
Senior Social Media Strategist at Pakshoma (Alef Group – Miwa, Asteria Cooper, Pakshoma Air)
February 1, 2025 - November 10, 2025
Led social media strategy for multiple brands across Instagram and LinkedIn. Designed brand personas, visual identity, and brand books for Miwa and Alef Group. Directed influencer collaborations, integrated campaigns, and content production, including filming supervision. Oversaw five agencies and internal teams, aligning social media and offline/OOH campaigns. Developed the corporate digital strategy for Alef Group (Pakshoma and Alef) in partnership with Garnet.
Senior Social Media Specialist at Nizek
January 1, 2025 - January 1, 2025
Kuwaiti Company for App and Website Development. Conducted in-depth monthly B2B competitor analysis and keyword research to improve digital visibility. Managed bilingual (Arabic & English) social media content, ensuring engagement and cultural relevance with 25% increasing in followers. Developed and maintained monthly content calendar to streamline social media planning and execution. Specialized in content translation and localization to enhance brand resonance across diverse audiences.
Senior Social Media Specialist at Zopa
January 1, 2022 - January 1, 2022
Tehran, Iran (Remote). Business School. Created dynamic Instagram post copy for carousel and motion content, driving user interaction and fostering a deeper connection with the audience. Wrote captivating Instagram captions for both static posts and carousels, enhancing audience engagement and aligning with brand voice.
Senior Social Media Manager at Pakshoma (Alef Group – Miwa, Asteria Cooper, Pakshoma Air)
February 1, 2025 - November 10, 2025
Led social media strategy for multiple brands across Instagram and LinkedIn; Designed brand personas, visual identity, and brand books for Miwa and Alef Group; Directed influencer collaborations, integrated campaigns, and content production, including filming supervision; Oversaw five agencies and internal teams; Aligned social media with offline/OOH campaigns; Developed corporate digital strategy for Alef Group in partnership with Garnet.
Senior Social Media Strategist at Alpari
December 31, 2025 - December 31, 2025
Developed and executed B2C social media strategies; Increased Instagram followers from 70k to 102k; Managed content calendars for 12 months and 4 quarters for Telegram and Instagram; Created and ran 16 high-impact Instagram campaigns; Wrote content for Instagram and LinkedIn aligned with brand personality and needs.
Senior Social Media Specialist at Nizek
December 31, 2025 - December 31, 2025
Conducted in-depth monthly B2B competitor analysis and keyword research to improve digital visibility; Managed bilingual (Arabic & English) social media content, ensuring engagement and 25% increase in followers; Developed and maintained monthly content calendar to streamline planning and execution; Specialized in content translation and localization.
Social Media Specialist at Zopa
December 31, 2022 - December 31, 2022
Created dynamic Instagram post copy for carousel and motion content; Wrote captions for static posts and carousels; Ensured audience engagement and aligned with brand voice.
Content Creator at Vesta
December 31, 2021 - December 31, 2021
Collaborated with designers and marketers to develop engaging multimedia content; Created SEO-driven blog content and scripts for podcasts and motion graphics.
Senior Social Media Specialist at Nizek
January 1, 2022 - December 31, 2025
Conducted in-depth monthly B2B competitor analysis and keyword research; managed bilingual (Arabic & English) social media content, ensuring engagement and 25% follower growth; developed and maintained monthly content calendar; specialized in content translation and localization to enhance brand resonance across diverse audiences.
Senior Social Media Strategist at Alpari
January 1, 2024 - December 31, 2025
Developed and executed B2C social media strategies; increased Instagram followers from 70k to 102k; managed 12-month/4-quarter content calendars for Telegram and Instagram; created 16 high-impact Instagram campaigns; wrote content for Instagram and LinkedIn based on user and brand voice.
Senior Social Media Specialist at Zopa
January 1, 2021 - January 1, 2022
Kuwaiti company for app and website development; conducted in-depth monthly B2B competitive analysis and keyword research; managed bilingual (Arabic & English) social media content, ensuring engagement and a 25% increase in followers; developed and maintained monthly content calendar; specialized in content translation and localization to enhance brand resonance across diverse audiences.
Content Creator at Vesta
January 1, 2020 - January 1, 2021
Collaborated with designers and marketers to develop engaging multimedia content; created SEO-driven blog content and scripts for podcasts and motion graphics.
Senior Social Media Specialist at Alpari
January 1, 2024 - January 1, 2025
Developed and executed B2C social media strategies; increased Instagram followers from 70k to 102k; managed content calendars for Telegram and Instagram; created and ran 16 high-impact campaigns; produced content for Instagram and LinkedIn, aligned with user and brand personality.
Social Media Specialist at Nizek Kuwait City, Kuwait (Tehran Office) - Kuwaiti Company for App and Website Development
January 1, 2022 - January 1, 2025
Conducted in-depth monthly B2B competitive analysis and keyword research to improve digital visibility; managed bilingual (Arabic & English) social media content, increasing followers by 25%; developed and maintained monthly content calendar; specialized in content translation and localization.
Social Media Specialist at Zopa
January 1, 2021 - January 1, 2022
Created dynamic Instagram post copy for carousel and motion content; wrote captivating captions for static posts and carousels, enhancing audience engagement and aligning with brand voice.
Content Creator at Vesta (Tehran) - Digital Marketing Agency
January 1, 2020 - January 1, 2021
Collaborated with designers and marketers to develop engaging multimedia content; created SEO-driven blog content and scripts for podcasts and motion graphics.

Education

Master of Dramatic Literature at Tehran University of Art
January 11, 2030 - October 31, 2025
Master of Dramatic Literature at Tehran University of Art
January 11, 2030 - November 10, 2025
Master of Dramatic Literature at Tehran University of Art
March 1, 2024 - June 1, 2024
Master of Dramatic Literature at Tehran University of Art
January 11, 2030 - December 4, 2025
Master of Dramatic Literature at Tehran University of Art
January 11, 2030 - December 4, 2025

Qualifications

Crypto Force
September 1, 2022 - May 1, 2023

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other