Lucía de la Iglesia Orduña

Founder - Art Director & Head of Creative at 710 STUDIO

End-to-end creative direction across product, storytelling and campaigns. Built the narrative framework for each drop, connecting product design with visual culture. Directed 360° campaigns (lookbooks, fashion films, social-first content); managed budgets, timelines, and resources; collaborated with stylists, photographers, PR, DOPs & e-commerce to ensure cohesive brand worlds; achieved +2M organic views from new channels; designed garments from concept to sampling with Spanish ateliers.

Creative Director at LIO STUDIO

Shaped visual identity and creative vision for swimwear & activewear across 13 markets; directed campaigns & editorials end-to-end; managed budgets and resources; designed digital-first storytelling intertwining sustainability, wellness, and fashion culture; collaborated with stylists, photographers, DOPs, and manufacturers to elevate visual storytelling; merged hands-on product design with strategic creative direction.

Freelance Creative Consultant - Product Creation & Art Direction at Freelance / Various

Developed brand concepts, visual codes and product narratives aligned with cultural positioning; led creative vision and product development for emerging brands, overseeing concept design, tech packs, prototyping and atelier collaboration; directed launch campaigns and production to ensure consistency across imagery and content; managed internal and third-party teams and budgets.

Communication & Production Assistant at Miguel Marinero

Supported Madrid Fashion Week communications and show production; coordinated with press, styling and visual production teams to maintain cohesive brand storytelling across coverage; contributed to content planning and messaging for key events.