ZY

Zhao Yubing

Available to hire

Hi, I'm Zhao Yubing, a Digital Marketing & Data specialist based in Copenhagen.

About

Hi, I’m Zhao Yubing, a Digital Marketing & Data specialist based in Copenhagen. I design and execute data-driven outreach campaigns using Salesforce and LinkedIn Sales Navigator to win B2B clients, and I enjoy building targeted campaign hierarchies that scale across industries.

I combine programming (Python, SQL) with CRM integration and AI-driven workflow optimization to clean, merge, and analyze large datasets, enabling smarter segmentation and real-time sales enablement. I’m comfortable coordinating cross-functional teams in Agile environments to deliver digital campaigns, web projects, and strategic initiatives.

  • Joined October 2025

Industry experience

  • Education
  • Software & Internet
  • Manufacturing
  • Media & Entertainment
  • Professional Services
  • Transportation & Logistics

Work experience· 5 roles

Research Assistant · Copenhagen Business SchoolJan 2025 – Oct 2025 · 10 mos

Conducted independent research on children's digital behavior using post-qualitative methods and the Theory of Planned Behavior; co-authored a position paper accepted by the IDC conference.

Research Assistant · Copenhagen Business SchoolJan 2025 – Jan 2025 · 1 mo

Conducted independent research on children's digital behavior using post-qualitative methods and the Theory of Planned Behavior; co-authored a position paper accepted by the IDC conference.

Master Thesis – Digital User Experience · LEGOJan 2025 – Jan 2025 · 1 mo

Collaborating with LEGO’s research team to explore how digital user experiences shape Chinese children’s brand perception. Conducting interviews and UX analysis of digital media, apps, and brand content; integrating insights on culture, storytelling, and parental influence to provide strategic recommendations for brand engagement.

Business Analyst · FORCE TechnologyJan 2025 – Jan 2025 · 1 mo
Internship – Logistics digitalization · Tinci MaterialsJan 2021 – Jan 2021 · 1 mo

Education· 8

MSc in Business Administration and Digital Business · Copenhagen Business School2023 – 2025
Bachelor of International Sales and Marketing (double degree) · Zealand Academy of Technology and Business, Næstved2019 – 2023
Bachelor of Management, International Business (exchange) · Dalian Minzu University2018 – 2022
International Summer School – Sustainability (UN SDGs) · OTH Amberg - Weiden2022

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