Vanessa Alleyne

Led operational functions for Campaign Management Team; oversaw account management, workload distribution, and professional development training. Coordinated product readiness onboarding, delivered program management support, tracked key analytics metrics for presentations, and managed internal technical account team focused on troubleshooting. Spearheaded core operational initiatives supporting a 25-member team across Managed, Self-Service, and Performance units, ensuring workflow efficiency, cross-team coordination, and high-quality service delivery. Acted as a key contributor, achieving client KPIs for revenue exceeding $1B USD. Served as a core liaison between company leadership and cross-functional teams (Product, Engineering, Analytics, Sales, and Revenue Operations), aligning business goals with technical execution and driving unified strategy. Developed internal SOPs and operational playbooks for campaign management workflows, improving training and scalability. Led technical p

Managed and prepared digital radio ads and accompanying creatives through platforms such as DFP, Xandr, TAP, and iAd. Organized ad operations workflows, optimized campaign delivery performance, and maintained quality assurance on all campaigns. Troubleshot technical issues that arose. Oversaw dedicated portfolio of client accounts, confirming delivery on campaign KPIs and maintaining strong client satisfaction across digital advertising initiatives. Headed onboarding and mentorship for new team members, providing training and quality assurance support, accelerating ramp-up. Supported successful launches of proprietary Order Management Systems and Demand Side Platform (DSP), contributing to testing, documentation, and internal adoption. Collected cross-functional input to traffic ad campaigns across 5 different platforms, warranting accuracy, consistency, and on-time execution in a fast-paced environment. Coordinated high-volume, last-minute radio ad campaign trafficking, enabling flawl