Available to hire
I’m Igor Polyakov, a Creative Product & UX Designer with 17+ years of experience working across Finland, Estonia, Israel, and the Netherlands. I design health-tech, cybersecurity, and retail systems, blending human-centered methods with aesthetic clarity to deliver practical and scalable solutions.
I lead cross-functional teams, translate complex challenges into modular design systems, and foster collaboration across cultures. My work aims to improve accessibility and outcomes for users while driving measurable business impact.
Experience Level
Language
English
Fluent
Finnish
Fluent
Ukrainian
Intermediate
Russian
Intermediate
Hebrew (modern)
Intermediate
Estonian
Beginner
Work Experience
Lead Designer / Project Manager at Zaffire Health Technologies BV / Sping Orion
January 1, 2023 - November 1, 2025Lead designer for a modular health-tech platform integrating lab-test data and patient questionnaires. Built complete design system from the ground up using Figma Auto Layout, Variants, and Tokens. Directed cross-disciplinary team, managing design process and overseeing MVP delivery.
Creative Director at BlueRoad / Hotsnow Studio
January 1, 2025 - January 1, 2025Founded and led a cross-disciplinary digital studio delivering UX, motion, and branding projects. Increased user engagement by over 25% and conversion rates by 20% through targeted design strategies.
Head of UX at Reinvest24
January 1, 2022 - January 1, 2022Led complete UX redesign for a real estate investment platform, reducing usability issues by 40%.
Senior UX/UI Designer at CoinMetro
January 1, 2021 - January 1, 2021Designed core features and user interfaces for a cryptocurrency exchange platform, contributing to a 35% increase in user retention.
Head of UX at Wisdom Health
January 1, 2019 - January 1, 2019Led UX strategy and design for Wisdom Health Panel 3.0, resulting in a 15% sales increase through data-driven A/B testing.
Senior UX & Product Designer at F-Secure Corporation
January 1, 2014 - January 1, 2014Designed user experience for F-Secure KEY (password manager) and App Permissions (privacy tool). Improved overall product usability and contributed to a 30% ROI increase post-launch.
Service Design Manager at Panzar Europe Oy
January 1, 2014 - January 1, 2014Executed service design strategy for online game community business unit, increasing active player base by 400%.
Graphic Designer / Layout Specialist at Stockmann plc (Oyj Abp) – Hobby Hall Division
January 1, 2011 - January 1, 2011Managed visual identity and production of Baltic market catalogues (Estonia, Latvia, Lithuania). Directed lifestyle photoshoots and maintained production layouts in QuarkXPress and Adobe InDesign.
Freelance Art Director & Senior Product Designer at Idean
January 1, 2010 - January 1, 2010Developed human-centred brand identities and UX concepts for major clients including leading Finnish brands.
Education
Bachelor’s Course in Industrial Graphic Arts at Leningrad Art School named after V. A. Serov
January 1, 1983 - January 1, 1983Diploma in Decorative Arts at Leningrad Secondary Art Technical School No. 11
January 1, 1983 - January 1, 1983Qualifications
Locating of Locating-Incapable Devices
January 11, 2030 - November 1, 2025User Interface Feature Generation
January 11, 2030 - November 1, 2025Industry Experience
Healthcare, Software & Internet, Professional Services, Media & Entertainment, Retail, Real Estate & Construction, Gaming, Education
Experience Level
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