Jingjing Sun

Planned and executed weekly social media content for an AI-powered home renovation app, focusing on product demos, renovation education, and real-world use cases to strengthen product value communication and user understanding. Translated complex renovation workflows (empty room redesign, style selection, fast renovation) into clear, scenario-driven content that helped users quickly grasp core app features and usage paths. Visualized key product selling points such as “room scanning to renovation plan generation” and “direct furniture purchasing” through before/after comparisons, feature breakdowns, and short-form copy to improve engagement and conversion potential.

Designed the complete website UI system for a psychotherapy practice using Figma, including service pages, content overview pages, and CTA modules, ensuring clarity and consistency across multiple services. Created a cohesive set of original illustrations for different therapy themes, translating sensitive emotional topics into warm, accessible visual language that supported content understanding.

Supported multiple client and non-profit projects as a visual designer, independently delivering UI page designs and original illustrations tailored to different project goals and audience needs. Translated sensitive, high-information content (mental health, art history) into clear, emotionally safe visual systems through structured layouts and illustration-based storytelling. Maintained visual consistency across pages, illustrations, and communication materials by following brand guidelines, while building scalable visual systems for long-term content expansion.