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Hi, I’m Lizzy McGinnis, a fashion and lifestyle photographer based in Liverpool. I’m passionate about creating high-quality visual content for online platforms that resonates with fashion-conscious audiences. I’m skilled at directing, shooting, and editing imagery to capture brand identity. I work in studio and on location, with a strong eye for lighting, composition, and storytelling, and I collaborate with models, stylists, and brands to bring campaigns to life.…Hi, I’m Lizzy McGinnis, a fashion and lifestyle photographer based in Liverpool. I’m passionate about creating high-quality visual content for online platforms that resonates with fashion-conscious audiences. I’m skilled at directing, shooting, and editing imagery to capture brand identity. I work in studio and on location, with a strong eye for lighting, composition, and storytelling, and I collaborate with models, stylists, and brands to bring campaigns to life.

Lizzy McGinnis

Photographer, Content Creator, Director of Photography, +2

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Hi, I’m Lizzy McGinnis, a fashion and lifestyle photographer based in Liverpool. I’m passionate about creating high-quality visual content for online platforms that resonates with fashion-conscious audiences. I’m skilled at directing, shooting, and editing imagery to capture brand identity. I work in studio and on location, with a strong eye for lighting, composition, and storytelling, and I collaborate with models, stylists, and brands to bring campaigns to life.…Hi, I’m Lizzy McGinnis, a fashion and lifestyle photographer based in Liverpool. I’m passionate about creating high-quality visual content for online platforms that resonates with fashion-conscious audiences. I’m skilled at directing, shooting, and editing imagery to capture brand identity. I work in studio and on location, with a strong eye for lighting, composition, and storytelling, and I collaborate with models, stylists, and brands to bring campaigns to life.

Available to hire

Hi, I’m Lizzy McGinnis, a fashion and lifestyle photographer based in Liverpool. I’m passionate about creating high-quality visual content for online platforms that resonates with fashion-conscious audiences.

I’m skilled at directing, shooting, and editing imagery to capture brand identity. I work in studio and on location, with a strong eye for lighting, composition, and storytelling, and I collaborate with models, stylists, and brands to bring campaigns to life.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Photographer & Content Creator at Photos by Betty

January 1, 2020 - November 1, 2025

Photograph and edit content for models, brands, and social media creators, ensuring every shoot aligns with the client's visual style. Plan and direct creative concepts for fashion and lifestyle photoshoots, including styling, set design, and location scouting. Manage full post-production process — colour grading, retouching, and preparing deliverables for social media and e-commerce use. Shoot both studio and outdoor fashion content using professional lighting setups and camera equipment (Nikon & Canon systems). Create high-quality visual assets that have helped small fashion brands elevate their online presence and engagement. Collaborate with local models, stylists, and businesses to produce content for campaigns, brand launches, and social media marketing.

Freelance E-commerce Photographer at Remote & Liverpool-based clients

January 1, 2023 - November 1, 2025

Capture product imagery for online boutiques and accessories brands, optimising lighting and styling for e-commerce listings. Edit and deliver consistent, polished product images that enhance brand identity and drive online sales. Coordinate with clients remotely to meet brand guidelines and marketing timelines.