Anusha Balan
I’m Anusha Balan, a digital marketing expert specializing in performance campaigns, analytics, and growth strategies.
About
I’m Anusha Balan, a digital marketing expert specializing in performance campaigns, analytics, and growth strategies. Based in Berlin, I help healthcare, home decor, and tech brands scale through data-driven PPC, SEO, and email marketing while ensuring policy compliance.
With 7+ years of experience across global teams, I optimize campaigns, improve CTR, CRO, and automate email and SMS flows. I thrive in cross-functional environments, manage 100+ campaigns, and collaborate with designers to craft compelling, trust-based ads and messages.
- 2 years' experience
- Joined November 2025
Languages
- EnglishFluent
- TamilFluent
- HindiIntermediate
- GermanIntermediate
Industry experience
- Software & Internet
- Healthcare
- Professional Services
- Retail
Work experience· 7 roles
Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation. Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.
Managed end-to-end Google Ads and Meta campaigns for healthcare products, increasing sales and visibility while ensuring compliance. Reduced ad disapprovals by 80% through policy-aligned content audits and revisions. Improved CTR by 35% with trust-focused ad creatives and messaging. Boosted conversion rates by 25% using audience segmentation and dynamic remarketing.
Relocated to Germany; attended German classes; started German language course.
Education
Certifications and awards
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