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I’m Anusha Balan, a digital marketing expert specializing in performance campaigns, analytics, and growth strategies. Based in Berlin, I help healthcare, home decor, and tech brands scale through data-driven PPC, SEO, and email marketing while ensuring policy compliance. With 7+ years of experience across global teams, I optimize campaigns, improve CTR, CRO, and automate email and SMS flows. I thrive in cross-functional environments, manage 100+ campaigns, and collaborate with designers to craft compelling, trust-based ads and messages.…I’m Anusha Balan, a digital marketing expert specializing in performance campaigns, analytics, and growth strategies. Based in Berlin, I help healthcare, home decor, and tech brands scale through data-driven PPC, SEO, and email marketing while ensuring policy compliance. With 7+ years of experience across global teams, I optimize campaigns, improve CTR, CRO, and automate email and SMS flows. I thrive in cross-functional environments, manage 100+ campaigns, and collaborate with designers to craft compelling, trust-based ads and messages.

Anusha Balan

Digital Marketer, Marketing Strategist, PPC Manager, +2

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I’m Anusha Balan, a digital marketing expert specializing in performance campaigns, analytics, and growth strategies. Based in Berlin, I help healthcare, home decor, and tech brands scale through data-driven PPC, SEO, and email marketing while ensuring policy compliance. With 7+ years of experience across global teams, I optimize campaigns, improve CTR, CRO, and automate email and SMS flows. I thrive in cross-functional environments, manage 100+ campaigns, and collaborate with designers to craft compelling, trust-based ads and messages.…I’m Anusha Balan, a digital marketing expert specializing in performance campaigns, analytics, and growth strategies. Based in Berlin, I help healthcare, home decor, and tech brands scale through data-driven PPC, SEO, and email marketing while ensuring policy compliance. With 7+ years of experience across global teams, I optimize campaigns, improve CTR, CRO, and automate email and SMS flows. I thrive in cross-functional environments, manage 100+ campaigns, and collaborate with designers to craft compelling, trust-based ads and messages.

Available to hire

I’m Anusha Balan, a digital marketing expert specializing in performance campaigns, analytics, and growth strategies. Based in Berlin, I help healthcare, home decor, and tech brands scale through data-driven PPC, SEO, and email marketing while ensuring policy compliance.
With 7+ years of experience across global teams, I optimize campaigns, improve CTR, CRO, and automate email and SMS flows. I thrive in cross-functional environments, manage 100+ campaigns, and collaborate with designers to craft compelling, trust-based ads and messages.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Tamil

Fluent

Hindi

Intermediate

German

Intermediate

Work Experience

Digital Marketing Consultant at Freelance

January 1, 2023 - November 1, 2025

Managed end-to-end Google Ads and Meta campaigns for healthcare products, increasing sales and visibility while ensuring compliance. Reduced ad disapprovals by 80% through policy-aligned content audits and revisions. Improved CTR by 35% with trust-focused ad creatives and messaging. Boosted conversion rates by 25% using audience segmentation and dynamic remarketing.

Performance Marketing Analyst at Alavya Homes

June 1, 2025 - June 1, 2025

Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation. Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.

Relocation / German language studies at Self

December 1, 2022 - December 1, 2022

Relocated to Germany; attended German classes; started German language course.

Performance Marketing Analyst at O3M Directional Marketing

December 1, 2021 - December 1, 2021

Managed 50+ clients globally; handled $100K+ monthly ad budgets across Google Search, Display & YouTube; achieved 20% ROI improvement. Developed multi-channel media plans (Google, Meta, LinkedIn, Email) increasing lead generation by 40%. Implemented UTM tracking and campaign performance via Google Tag Manager for 100+ campaigns. Boosted CTR by 25% and reduced CPA by 15% through audience segmentation and remarketing.

Digital Marketing Analyst at Infosys

December 1, 2016 - December 1, 2016

Launched SEA campaigns with 95% activation success rate, driving a 40% CTR improvement and 25% ROI uplift within 60 days. Conducted performance reviews and campaign audits, improving Quality Scores by 35% and reducing client churn by 20%. Supported acquisition of large-budget clients, contributing to 15% YoY revenue growth through strategic campaign planning.

Digital Marketing Analyst at Contus Technology

December 1, 2014 - December 1, 2014

Led SaaS marketing for B2B clients in APAC, boosting traffic by 40% and generating 300+ leads through Google Ads and social media, while increasing organic reach by 35% via SEO and content optimization.

SEO Analyst at REMS Technology

December 1, 2012 - December 1, 2012

Optimized site structure and performance, increasing organic traffic by 40% and improving load times by 20%.