KL

Keila López

Available to hire

I am passionate about uncovering the story behind the numbers. My expertise lies in transforming complex data into actionable insights.

About

I am passionate about uncovering the story behind the numbers. My expertise lies in transforming complex data into actionable insights. With a strong background in machine learning and analytics, I lead teams to drive strategic decision-making and fuel growth. I thrive in collaborative, fast-paced environments where data meets strategy.

  • 3 years' experience
  • Joined November 2025

Languages

  • EnglishFluent
  • Spanish; CastilianFluent

Industry experience

  • Education
  • Media & Entertainment

Work experience

Business Insights and Partnerships Lead · Yellow Brick Media ConceptsMar 2022 – Nov 2025 · 3 yrs 9 mos

Built machine learning models on SEO and behavioral data. Developed interactive dashboards in Power BI and Tableau, reducing reporting time by 40%. Automated SQL and Python pipelines for forecasting and campaign optimization.

Director of Development · University of South FloridaJan 2022 – Jan 2022 · 1 mo

Created and maintained donor analytics dashboards to track campaign progress. Applied predictive modeling to inform USF’s largest scholarship campaign, contributing to $160M+ raised.

Director of Community Outreach, Science Educator · Hillsborough County Public SchoolsAug 2020 – Aug 2020 · 1 mo

Directed data-informed outreach campaigns boosting engagement by 60%. Designed digital learning platforms for improved student outcomes and facilitated communication through data storytelling.

Education

Data Science Certification · University of South Florida2030 – 2025
Bachelor of Science in Biomedical Sciences · University of South Florida2030 – 2025

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