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Hi, I’m Lisa Selwitz, an Art Director and Creative Director with a strong track record in developing 360 campaigns across fashion, beauty, healthcare, consumer goods, electronics, and more. I specialize in turning strategic concepts into visually compelling stories that elevate brand visibility and foster customer engagement across social, digital, and video channels. I love blending art with commerce and am increasingly exploring AI-enabled workflows to accelerate creative outcomes, while keeping the human, editorial, and experiential touch at the center of my work. Outside client work, I am founder of Lily-Lark, a skincare and sun-protective fashion accessory brand. I focus on cohesive brand identity across web, email, social, and influencer channels, and I actively ideate fundraising campaigns for skin cancer research and climate-affected wildlife causes to deepen community impact.…Hi, I’m Lisa Selwitz, an Art Director and Creative Director with a strong track record in developing 360 campaigns across fashion, beauty, healthcare, consumer goods, electronics, and more. I specialize in turning strategic concepts into visually compelling stories that elevate brand visibility and foster customer engagement across social, digital, and video channels. I love blending art with commerce and am increasingly exploring AI-enabled workflows to accelerate creative outcomes, while keeping the human, editorial, and experiential touch at the center of my work. Outside client work, I am founder of Lily-Lark, a skincare and sun-protective fashion accessory brand. I focus on cohesive brand identity across web, email, social, and influencer channels, and I actively ideate fundraising campaigns for skin cancer research and climate-affected wildlife causes to deepen community impact.

Lisa Selwitz

Art Director, Creative Director, Video Editor, +7

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Hi, I’m Lisa Selwitz, an Art Director and Creative Director with a strong track record in developing 360 campaigns across fashion, beauty, healthcare, consumer goods, electronics, and more. I specialize in turning strategic concepts into visually compelling stories that elevate brand visibility and foster customer engagement across social, digital, and video channels. I love blending art with commerce and am increasingly exploring AI-enabled workflows to accelerate creative outcomes, while keeping the human, editorial, and experiential touch at the center of my work. Outside client work, I am founder of Lily-Lark, a skincare and sun-protective fashion accessory brand. I focus on cohesive brand identity across web, email, social, and influencer channels, and I actively ideate fundraising campaigns for skin cancer research and climate-affected wildlife causes to deepen community impact.…Hi, I’m Lisa Selwitz, an Art Director and Creative Director with a strong track record in developing 360 campaigns across fashion, beauty, healthcare, consumer goods, electronics, and more. I specialize in turning strategic concepts into visually compelling stories that elevate brand visibility and foster customer engagement across social, digital, and video channels. I love blending art with commerce and am increasingly exploring AI-enabled workflows to accelerate creative outcomes, while keeping the human, editorial, and experiential touch at the center of my work. Outside client work, I am founder of Lily-Lark, a skincare and sun-protective fashion accessory brand. I focus on cohesive brand identity across web, email, social, and influencer channels, and I actively ideate fundraising campaigns for skin cancer research and climate-affected wildlife causes to deepen community impact.

Available to hire

Hi, I’m Lisa Selwitz, an Art Director and Creative Director with a strong track record in developing 360 campaigns across fashion, beauty, healthcare, consumer goods, electronics, and more. I specialize in turning strategic concepts into visually compelling stories that elevate brand visibility and foster customer engagement across social, digital, and video channels. I love blending art with commerce and am increasingly exploring AI-enabled workflows to accelerate creative outcomes, while keeping the human, editorial, and experiential touch at the center of my work.

Outside client work, I am founder of Lily-Lark, a skincare and sun-protective fashion accessory brand. I focus on cohesive brand identity across web, email, social, and influencer channels, and I actively ideate fundraising campaigns for skin cancer research and climate-affected wildlife causes to deepen community impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Art Director/Creative Director at I CDMP | VMLY&R | Thompson | Millennium, New York, NY

May 1, 2011 - November 2, 2025

Developed 360 campaign strategies for pharma accounts, boosting brand awareness and market share in DTC and HCP spaces. Designed 3D in-store displays for pet health products, enhancing customer engagement and product prominence. Created cohesive social, digital, video, and AI-enhanced campaigns, aligning messaging across email, websites, and branded content for stronger omnichannel presence. Applied AI generative art to concept development and campaign ideation, accelerating workflows and expanding creative possibilities.

Designer/Creative Director/Founder at Lily-Lark, New York, NY

October 1, 2015 - November 2, 2025

Launched UPF 50+ bamboo sun parasols and hand fans; built brand identity and digital presence across website, email, and Instagram; grew an engaged audience and drove e-commerce sales; developed social impact campaigns supporting skin cancer research.

Art Director/Creative Director at Havas/Adrenaline, New York, NY

May 1, 2011 - May 1, 2011

Revitalized a leading OTC healthcare brand, growing market share through breakthrough digital and social campaigns. Produced integrated 360° campaigns for health & wellness clients, spanning digital, promotional, and social platforms. Directed brand identity projects, establishing distinctive styles and strengthening client partnerships.

Art Director/Creative Director at Cheil Worldwide, Ridgefield Park, NJ

December 1, 2009 - December 1, 2009

Led integrated campaigns for Samsung Electronics, amplifying reach across print, digital, broadcast, and experiential channels. Produced award-winning HDTV campaigns, driving sales through innovative storytelling and promotional activations. Partnered with indie filmmakers to develop engagement-driven promotional content, increasing consumer interaction.

Art Director, Staff and Freelance at Ogilvy, Y&R, Deutsch, Grey, New York, NY

April 1, 2007 - April 1, 2007

Produced national campaigns in fast food, skincare, and beverages, strengthening brand equity through storytelling. Concepted promotional campaigns for Dove and Pepperidge Farm, achieving deeper consumer loyalty and market growth. Developed creative for American Express, Frito-Lay, and the Bronx Zoo, delivering high-impact storytelling across multiple channels.

Freelance Art Director/Creative Director at CDMP / VMLY&R / Thompson / Millennium

May 1, 2011 - November 2, 2025

Developed 360 campaign strategies for new business and pharma accounts, boosting brand awareness and market share in DTC and HC P spaces. Designed 3D in-store displays for pet health products, enhancing customer engagement and product prominence. Elevated brand cohesion through unique social media and digital campaigns, synchronizing branded messaging across email, websites, and print.

Designer/Creative Director/Founder at Lily-Lark

October 1, 2015 - November 2, 2025

Invented a line of UPF 50+ bamboo sun parasols and hand fans blending art and functionality, gaining recognition in the skincare and eco-friendly product markets. Built a cohesive brand identity with web, digital, email, social media, and influencer marketing. Ideated fundraising campaigns for skin cancer research and climate-affected wildlife, strengthening brand connection to social causes and community impact.

Art Director/Creative Director at Havas/Adrenaline

May 1, 2011 - May 1, 2011

Revitalized an OTC healthcare brand, increasing market share through innovative digital and social media initiatives. Produced 360 campaigns for health and wellness brands, enhancing visibility across digital, promotional, and social platforms. Led brand identity projects, establishing distinct styles and fostering strong client relationships.

Art Director/Associate Creative Director at Cheil Worldwide

December 1, 2009 - December 1, 2009

Executed integrated campaigns for Samsung electronics, boosting brand visibility across print, digital, and broadcast media. Enhanced engagement through promotional campaigns leveraging indie filmmaking. Crafted award-winning campaigns for Samsung HDTVs, driving sales via innovative storytelling and experiential marketing.

Art Director, Staff and Freelance at Ogilvy, Y&R, Deutsch, Grey

April 1, 2007 - April 1, 2007

Created national campaigns across fast food, skincare, and beverage sectors, increasing brand engagement through traditional media. Generated impactful promotional strategies for Dove and Pepperidge Farm, driving market penetration and brand loyalty. Originated campaigns for brands like American Express, Frito-Lay, and the Bronx Zoo, using storytelling to captivate targeted audiences.