I am a marketing and brand strategist with international experience in healthcare and life sciences, currently based in Zurich. I lead cross-functional campaigns, build integrated digital programs, and partner with stakeholders across EMEA to drive measurable brand growth. I thrive in collaborative environments and enjoy turning data-driven insights into creative, impactful marketing strategies. I also co-founded TravelTribe GmbH, a Zurich-based travel venture delivering curated group experiences, blending entrepreneurship with hands-on marketing leadership.…

Veronica Marelli

I am a marketing and brand strategist with international experience in healthcare and life sciences, currently based in Zurich. I lead cross-functional campaigns, build integrated digital programs, and partner with stakeholders across EMEA to drive measurable brand growth. I thrive in collaborative environments and enjoy turning data-driven insights into creative, impactful marketing strategies. I also co-founded TravelTribe GmbH, a Zurich-based travel venture delivering curated group experiences, blending entrepreneurship with hands-on marketing leadership.…

Available to hire

I am a marketing and brand strategist with international experience in healthcare and life sciences, currently based in Zurich. I lead cross-functional campaigns, build integrated digital programs, and partner with stakeholders across EMEA to drive measurable brand growth. I thrive in collaborative environments and enjoy turning data-driven insights into creative, impactful marketing strategies. I also co-founded TravelTribe GmbH, a Zurich-based travel venture delivering curated group experiences, blending entrepreneurship with hands-on marketing leadership.

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Skills

Experience Level

Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Advanced
German
Advanced

Work Experience

Marketing (International Marketing & Brand Management) at Henkel Beauty Care
March 1, 2020 - March 1, 2020
Led the implementation of a digital internal communication platform across EMA; developed and coordinated weekly and topic-specific newsletters across functions; planned and executed digital marketing campaigns with a focus on social media; tracked country engagement and approval processes; supported omnichannel engagement of congresses and coordinated congress activities virtually and on-site; analyzed and monitored brand performance; conducted market and competitor analysis; developed creative concepts and packaging ideas aligned with brand positioning; owned the corporate LinkedIn presence—managing content strategy, editorial calendar, community engagement and analytics. Planned and executed integrated digital marketing activities in Switzerland, including email campaigns (e.g., Pharma Connect newsletter), webinars, website presence, CSR and wellbeing initiatives, in close collaboration with regional and global marketing teams to ensure seamless campaign implementation.
Marketing Communications Specialist at IQVIA AG
September 1, 2019 - September 1, 2019
On-site support for conferences (e.g., TuttoFood Milan) and events in the healthcare and beauty sectors; provided information and managed relations with media for Google's project 'Software' during Milan Design Week 2018; contributed to media outreach and event communications across healthcare and consumer sectors.
Assistant, Earth & Environmental Sciences Lab at Università degli Studi di Milano-Bicocca
July 1, 2019 - July 1, 2019
Assisted with laboratory experiments and prepared research presentations; supported research activities and data collection.
Marketing at Biogen
August 31, 2022 - August 31, 2022
Led the implementation of a digital internal communication platform across EMA; planned and executed digital marketing campaigns focusing on social media; tracked country engagement and approval process optimization; supported omnichannel engagement of congresses virtually and on-site; analyzed brand performance and monitored market and competitor data; developed creative concepts and packaging ideas aligned with brand positioning; supported digital and e-commerce initiatives through content creation and asset development (Instagram, website management, photo/video content production); coordinated international teams, external agencies, and key experts to ensure smooth collaboration and high-quality execution.
Marketing & Brand Management at Henkel Beauty Care
March 1, 2020 - March 1, 2020
Led the implementation of a digital internal communications platform; managed international marketing and brand management; developed weekly newsletters; planned and executed digital marketing campaigns with a focus on social media; tracked country engagement and approval processes; supported omnichannel congress engagement, coordinating activities virtually and on-site; analyzed brand performance and conducted market and competitor analyses; developed creative concepts and packaging ideas in line with brand positioning; supported digital/e-commerce initiatives through content creation and asset development (Instagram, website management); coordinated international teams, external agencies, and key experts to ensure smooth collaboration and high-quality execution.
Marketing at Henkel Beauty Care
March 1, 2020 - March 1, 2020
International Marketing and Brand Management; Led the implementation of a digital internal communication platform across EMA; Developed and coordinated weekly and topic-specific newsletters; Planned and executed digital marketing campaigns with a focus on social media; Led the tracking of country engagement and approval process optimization; Supported omnichannel engagement of congresses and coordinated congress activities virtually and on-site; Analyzed brand performance; Conducted market and competitor analysis; Developed creative concepts and packaging ideas aligned with brand positioning; Supported digital and e-commerce initiatives through content creation and asset development, including Instagram and website management; Coordinated international teams, external agencies, and key experts to ensure smooth collaboration and high-quality execution.
Marketing at BioGen (Regional HQ), Baar, Switzerland
August 31, 2022 - August 31, 2022
Rare Disease (SMA) Marketing; Managed regional marketing initiatives and cross-functional collaboration within the Rare Diseases portfolio.
Marketing at Biogen, Regional HQ, Baar, Switzerland
August 2, 2022 - August 2, 2022
Led marketing for Rare Disease (SMA) across EMEA; developed and coordinated digital campaigns, internal newsletters, and omni-channel engagement; tracked performance and optimized brand impact; supported social media and content production; coordinated international teams and external agencies to ensure high-quality execution.
International Marketing and Brand Management at Henkel Beauty Care, Düsseldorf, Germany
March 1, 2020 - March 1, 2020
Led the implementation of a digital internal communications platform across EMA; coordinated weekly and topic-specific newsletters, planned and executed digital marketing campaigns with a focus on social media; tracked country engagement and approval processes; supported omni-channel brand performance and collaboration with cross-functional teams and external partners.
Assistant at Università degli Studi di Milano-Bicocca – Department of Earth and Environmental Sciences
November 1, 2017 - November 1, 2017
Assisted lab experiments and contributed to research presentations.
Marketing at Biogen, Regional HQ
March 1, 2020 - March 1, 2020
Led the implementation of a digital internal communications platform across EMA; developed and coordinated weekly and topic-specific newsletters across functions; planned and executed digital marketing campaigns with a focus on social media; tracked country engagement and optimized approval processes; supported omnichannel engagement of congresses; analyzed brand performance, conducted market and competitor analyses, and developed creative concepts aligned with brand positioning; coordinated cross-functional teams and external agencies to ensure seamless campaign execution.
International Marketing & Brand Management at Henkel Beauty Care
March 1, 2020 - March 1, 2020
Led international marketing and brand management initiatives; contributed to digital internal communications platform optimization across EMA; supported cross-functional teams in Europe, Middle East and Africa; drove campaign execution and measurement to improve brand performance.
Marketing Communications Specialist at IQVIA (IQVIA AG)
August 1, 2022 - November 19, 2025
Created and managed marketing communications activities in Basel; collaborated with cross-functional teams to implement campaigns; managed media relations and content for various channels.
Sales Assistant & Event Management at Coop.F.E.M.A ARL, Milano
September 1, 2019 - September 1, 2019
Supported on-site conferences and events (TuttoFood Milano and other health care and beauty sector events); assisted with logistics, vendor coordination, and on-site event management.

Education

Master's Degree in Marketing Management at Università degli Studi di Milano Bicocca
September 1, 2017 - March 1, 2020
Bachelor's Degree in Marketing, Corporate Communication and Global Markets at Universidad Pública de Navarra, Pamplona
September 1, 2014 - November 1, 2017
Master’s Degree in Marketing Management at Università degli Studi di Milano-Bicocca (Italy)
September 1, 2017 - March 1, 2020
Exchange Programme in Economics at Ruprecht-Karls-Universität Heidelberg
January 1, 2018 - January 1, 2019
Bachelor's Degree in Marketing, Corporate Communication and Global Markets at Università degli Studi di Milano-Bicocca
September 1, 2014 - November 1, 2017
Master's Degree in Marketing Management at Università degli Studi di Milano-Bicocca
September 1, 2017 - March 1, 2020
Bachelor's Degree in Marketing, Corporate Communication and Global Markets at Universidad Pública de Navarra, Pamplona, Spain
September 1, 2014 - November 1, 2017
Exchange Programme in Economics at Karls-Universität Heidelberg, Germany
January 1, 2018 - January 1, 2019
Master's Degree in Marketing Management at Università degli Studi di Milano-Bicocca
September 1, 2017 - March 1, 2020
Bachelor's Degree in Marketing, Corporate Communications and Global Markets at Universidad de Navarra, Pamplona, Spain
September 1, 2014 - November 1, 2017
Bachelor's Degree in Marketing, Corporate Communications and Global Markets at Università degli Studi di Milano-Bicocca
January 1, 2014 - January 1, 2017
Master's Degree in Marketing Management at Università degli Studi di Milano-Bicocca
September 1, 2017 - March 1, 2020

Qualifications

Master’s Degree in Marketing Management
September 1, 2017 - March 1, 2020
Bachelor’s Degree in Marketing, Corporate Communication and Global Markets
September 1, 2014 - November 1, 2017

Industry Experience

Healthcare, Life Sciences, Professional Services, Software & Internet, Media & Entertainment, Consumer Goods, Travel & Hospitality

Skills

Experience Level