Michael Atia Mob

Account Executive at What To ? Eat

Conducted full-funnel marketing strategies and market research for FMCG brands across social platforms (TikTok, Facebook, Instagram, LinkedIn); built and maintained relationships with customers and partners; managed client portfolio, briefs, and opportunities; organized events; promoted activation tactics to enhance brand visibility; executed ATL, BTL, and TTL campaigns across digital channels; supported day-to-day account administration and materials preparation for clients.

Assistant Director, TV Ads at Freelancer

Communicated with over 20 multinational clients (Dior, Visa, Orange, Vodafone); collaborated with local and multinational production houses and agencies (Good-people, North-six, Impact BBDO, Leo Burnett, McCann); analyzed briefs and director treatments to ensure alignment with project goals; created detailed production breakdowns (cast, wardrobe, art direction) to streamline processes.