I am a Dynamic Creative Director and Visual Storyteller with over 15 years shaping iconic campaigns for global fashion, beauty, and lifestyle brands. I specialize in brand strategy, editorial content, photography, video production, and integrated marketing, delivering visually compelling experiences across digital, social, and print channels. I lead high-performing creative teams, leveraging Adobe Creative Suite, Figma, and AI-powered design tools to produce trend-driven, innovative content. I excel at pushing artistic boundaries, creating cohesive brand identities, and translating creative vision into measurable impact. I collaborate cross-functionally with photographers, retouchers, models, and social-media teams to craft immersive campaigns that resonate across markets and channels.

Katarzyna Chromińska

I am a Dynamic Creative Director and Visual Storyteller with over 15 years shaping iconic campaigns for global fashion, beauty, and lifestyle brands. I specialize in brand strategy, editorial content, photography, video production, and integrated marketing, delivering visually compelling experiences across digital, social, and print channels. I lead high-performing creative teams, leveraging Adobe Creative Suite, Figma, and AI-powered design tools to produce trend-driven, innovative content. I excel at pushing artistic boundaries, creating cohesive brand identities, and translating creative vision into measurable impact. I collaborate cross-functionally with photographers, retouchers, models, and social-media teams to craft immersive campaigns that resonate across markets and channels.

Available to hire

I am a Dynamic Creative Director and Visual Storyteller with over 15 years shaping iconic campaigns for global fashion, beauty, and lifestyle brands. I specialize in brand strategy, editorial content, photography, video production, and integrated marketing, delivering visually compelling experiences across digital, social, and print channels. I lead high-performing creative teams, leveraging Adobe Creative Suite, Figma, and AI-powered design tools to produce trend-driven, innovative content.

I excel at pushing artistic boundaries, creating cohesive brand identities, and translating creative vision into measurable impact. I collaborate cross-functionally with photographers, retouchers, models, and social-media teams to craft immersive campaigns that resonate across markets and channels.

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Language

English
Fluent
German
Intermediate
Polish
Fluent

Work Experience

Art Director at Maczfit - Diet Catering
March 1, 2023 - November 2, 2025
Led creative vision and strategy for multi-channel campaigns, ensuring brand consistency across digital, social, and print platforms. Directed cross-functional design teams, photographers, and illustrators to produce high-impact visual content. Developed innovative concepts and visual storytelling for marketing, advertising, and experiential projects; oversaw project timelines, budgets, and production pipelines; implemented agile design workflows for efficiency. Leveraged industry trends, motion graphics, and emerging technologies to elevate brand identity and user experience.
Art Director, Creative Designer & Producer at MUSE Creative Agency (Self-employed)
March 1, 2023 - March 1, 2023
Led cross-functional creative teams to develop branding, advertising, and multimedia campaigns, ensuring cohesive visual storytelling across digital and print platforms. Developed and executed visual concepts for web, mobile, and social media using Adobe Creative Suite and Canva. Managed end-to-end production workflows from ideation to post-production, optimizing timelines and budgets for multiple projects. Directed collaborations with photographers, retouchers, models, and social media teams.
Freelance Landscape Architect at Various Projects
January 1, 2022 - January 1, 2022
Designed and executed landscape concepts integrating sustainable and eco-friendly practices for residential, commercial, and urban projects. Leveraged CAD, 3D modeling, and GIS to communicate design intent effectively. Collaborated with architects, urban planners, and contractors to ensure seamless integration of landscape elements into larger development projects. Applied modern green infrastructure and biophilic design principles to enhance environmental resilience, biodiversity, and user experience. Managed client relationships, project timelines, and budgets while delivering high-quality, trend-forward outdoor spaces.
Art Director - Accessories Division at Oriflame - North Africa & Middle East
May 1, 2021 - May 1, 2021
Led creative direction and visual storytelling for global accessories campaigns, driving brand identity across digital, print, and social media platforms. Collaborated with product design, merchandising, and marketing teams to ensure cohesive brand messaging and on-trend accessory collections. Developed mood boards, style guides, and concept presentations, influencing seasonal collections and high-impact visual merchandising. Managed cross-functional creative teams and external agencies to deliver innovative campaigns on time and within budget. Analyzed fashion trends, competitor strategies, and consumer insights to inform creative decisions and elevate brand positioning.
Senior Graphic Designer - Accessories Division at Oriflame
December 1, 2017 - December 1, 2017
Conceptualized and designed innovative accessory collections, translating brand vision into visually compelling product campaigns. Led cross-functional teams in developing packaging, lookbooks, and digital assets, ensuring cohesive brand storytelling across all channels. Spearheaded trend research and market analysis to inform design direction, staying ahead of seasonal and global accessory trends. Optimized design workflows using Adobe Creative Suite, 3D rendering tools, and prototyping software for efficient production cycles. Collaborated with marketing and merchandising teams to create high-impact visuals for e-commerce, social media, and retail displays.
Graphic Designer - Color Cosmetics Division at Oriflame
November 1, 2015 - November 1, 2015
Conceptualized and executed high-impact visual campaigns for fashion accessories, elevating brand presence across digital and social media platforms. Designed product packaging, lookbooks, and promotional materials with a focus on luxury aesthetics and market trends. Collaborated with cross-functional teams including merchandising, marketing, and product development to ensure cohesive brand identity. Leveraged Adobe Creative Suite, 3D rendering tools, and UX/UI principles to create immersive visuals.
Graphic Designer at Procter & Gamble
November 1, 2013 - November 1, 2013
Crafted visually compelling branding and marketing materials, including logos, social media content, and digital campaigns. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for UI/UX design, creating seamless digital experiences. Collaborated with cross-functional teams to conceptualize and execute creative strategies aligned with business goals. Developed motion graphics and animated assets for video content, enhancing storytelling and brand visibility.

Education

Horticulture at Warsaw University of Life Sciences (SGGW)
January 1, 2010 - November 2, 2025
Landscape Architecture at West Pomeranian University of Technology, Szczecin
January 1, 2009 - November 2, 2025
Horticulture & Landscape Design at The Ohio State University
January 1, 2008 - November 2, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail