Matias Batlloserra

B2B / SaaS marketing strategist focusing on customer-led growth and data-driven decisions; specialized in transforming complex products into value propositions that resonate with the market and deliver measurable results. Background in consumer psychology and cross-cultural communication enables designing strategies that deeply understand the user and optimize every touchpoint of the customer journey. Leads multi-channel marketing initiatives and client communications to drive growth.

Full-stack marketing professional with hands-on experience across both B2B and B2C — from demand generation and brand positioning to campaign execution and customer retention. Built marketing functions from scratch, managed multi-channel campaigns across EMEA markets, and connected audience insights to business results. Move fast between strategy and execution and bring a sharp gut understanding of what drives people to act.

Drove growth in a competitive local market through partnerships, lead generation, and client acquisition, supporting Canary Real Estate's expansion in the Canary region.