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I'm Hadi Radzi, a Director x Producer x Strategist with a Bachelor of Film Studies (Honors) from ASWARA. I studied directing, cinematography, visual storytelling, and film production, with a final-year focus on narrative analysis, visual editing, and independent short film production. I've led full-funnel creative strategies—from paid ads and content to automation and brand voice. Highlights include MBOT campaigns and high-profile TVCs, building AI-powered content across platforms, and delivering measurable ROI for clients. I love crafting compelling stories that connect with audiences across channels while maintaining clean, production-value-driven results.…I'm Hadi Radzi, a Director x Producer x Strategist with a Bachelor of Film Studies (Honors) from ASWARA. I studied directing, cinematography, visual storytelling, and film production, with a final-year focus on narrative analysis, visual editing, and independent short film production. I've led full-funnel creative strategies—from paid ads and content to automation and brand voice. Highlights include MBOT campaigns and high-profile TVCs, building AI-powered content across platforms, and delivering measurable ROI for clients. I love crafting compelling stories that connect with audiences across channels while maintaining clean, production-value-driven results.

Hadira Dzi

Film Director, Film Producer, Creative Director, +7

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I'm Hadi Radzi, a Director x Producer x Strategist with a Bachelor of Film Studies (Honors) from ASWARA. I studied directing, cinematography, visual storytelling, and film production, with a final-year focus on narrative analysis, visual editing, and independent short film production. I've led full-funnel creative strategies—from paid ads and content to automation and brand voice. Highlights include MBOT campaigns and high-profile TVCs, building AI-powered content across platforms, and delivering measurable ROI for clients. I love crafting compelling stories that connect with audiences across channels while maintaining clean, production-value-driven results.…I'm Hadi Radzi, a Director x Producer x Strategist with a Bachelor of Film Studies (Honors) from ASWARA. I studied directing, cinematography, visual storytelling, and film production, with a final-year focus on narrative analysis, visual editing, and independent short film production. I've led full-funnel creative strategies—from paid ads and content to automation and brand voice. Highlights include MBOT campaigns and high-profile TVCs, building AI-powered content across platforms, and delivering measurable ROI for clients. I love crafting compelling stories that connect with audiences across channels while maintaining clean, production-value-driven results.

Available to hire

I’m Hadi Radzi, a Director x Producer x Strategist with a Bachelor of Film Studies (Honors) from ASWARA. I studied directing, cinematography, visual storytelling, and film production, with a final-year focus on narrative analysis, visual editing, and independent short film production.

I’ve led full-funnel creative strategies—from paid ads and content to automation and brand voice. Highlights include MBOT campaigns and high-profile TVCs, building AI-powered content across platforms, and delivering measurable ROI for clients. I love crafting compelling stories that connect with audiences across channels while maintaining clean, production-value-driven results.

Skills

Script

Experience Level

Script

Expert

Language

English

Fluent

Malay

Advanced

Work Experience

Head of Creative & Digital Strategy at Debtnos Sdn Bhd / URUS Services Sdn Bhd (URUS)

January 1, 2023 - November 3, 2025

Produced over 30 corporate and commercial videos, including talking heads, promos, and events; demonstrated ability to handle high-stake corporate narratives with clean production value.

Video Editor & Content Producer (Freelance) at Various Clients (Hasbul Brothers, MBOT, MyHSRC, 11 Street, ILF Fragrance, etc.)

December 31, 2023 - December 31, 2023

Managed end-to-end production lifecycles for national and corporate video projects, including scripting, filming, editing, sound, and delivery; built AI-assisted brand content and multi-channel campaigns.

Founder at Trending Scale Up / Aspire Professional Training & Applied Learning

November 30, 2021 - November 30, 2021

Founded and led brand marketing initiatives and professional training programs; delivered paid ads and performance marketing.