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I’m Pamela Goh, a Brand Partnership & Business Development Specialist focused on music, media, and technology in APAC. I excel at translating data into strategic decisions that unlock partnerships, licensing opportunities, and revenue growth, while building scalable processes and training programs for cross-functional teams across major brands and music organizations. I have a track record of turning insights into action, delivering multilingual (English & Mandarin) training programs, and driving partner activations. I’m experienced in contract reviews, rights management, and enterprise adoption, and I thrive on collaborating across teams to solve complex business challenges and deliver measurable results.…I’m Pamela Goh, a Brand Partnership & Business Development Specialist focused on music, media, and technology in APAC. I excel at translating data into strategic decisions that unlock partnerships, licensing opportunities, and revenue growth, while building scalable processes and training programs for cross-functional teams across major brands and music organizations. I have a track record of turning insights into action, delivering multilingual (English & Mandarin) training programs, and driving partner activations. I’m experienced in contract reviews, rights management, and enterprise adoption, and I thrive on collaborating across teams to solve complex business challenges and deliver measurable results.

Pamela Goh

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I’m Pamela Goh, a Brand Partnership & Business Development Specialist focused on music, media, and technology in APAC. I excel at translating data into strategic decisions that unlock partnerships, licensing opportunities, and revenue growth, while building scalable processes and training programs for cross-functional teams across major brands and music organizations. I have a track record of turning insights into action, delivering multilingual (English & Mandarin) training programs, and driving partner activations. I’m experienced in contract reviews, rights management, and enterprise adoption, and I thrive on collaborating across teams to solve complex business challenges and deliver measurable results.…I’m Pamela Goh, a Brand Partnership & Business Development Specialist focused on music, media, and technology in APAC. I excel at translating data into strategic decisions that unlock partnerships, licensing opportunities, and revenue growth, while building scalable processes and training programs for cross-functional teams across major brands and music organizations. I have a track record of turning insights into action, delivering multilingual (English & Mandarin) training programs, and driving partner activations. I’m experienced in contract reviews, rights management, and enterprise adoption, and I thrive on collaborating across teams to solve complex business challenges and deliver measurable results.

Available to hire

I’m Pamela Goh, a Brand Partnership & Business Development Specialist focused on music, media, and technology in APAC. I excel at translating data into strategic decisions that unlock partnerships, licensing opportunities, and revenue growth, while building scalable processes and training programs for cross-functional teams across major brands and music organizations.

I have a track record of turning insights into action, delivering multilingual (English & Mandarin) training programs, and driving partner activations. I’m experienced in contract reviews, rights management, and enterprise adoption, and I thrive on collaborating across teams to solve complex business challenges and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Malay

Beginner

Work Experience

Music Publishing Partnerships & Strategy Specialist (APAC) at Meta Platforms, Inc.

January 1, 2024 - November 3, 2025

Analyses performance data to inform executive-level decision making, translating complex data into actionable insights; creates bilingual (English and Mandarin) training programs (#SongwriterOnReels) for 19 Collective Management Organizations; champions high-impact partner activations, driving 291% growth in partnership activations from 2024 to 2025; conducts meticulous contract reviews; develops and implements a globally-adopted rights management tracking system, cutting per-territory review time by up to 90%.

Client Manager at Big Sync Music (A SongTradr Company)

January 1, 2024 - January 1, 2024

Crafted bespoke music strategies, reviewed pricing, and mitigated copyright infringements and non-compliance risks; increased Music Supervision projects by 57%; secured the first 2 Sonic Branding initiatives for Unilever, earning SGD 623,000 in revenue; led SongTradr Enterprise adoption for 27 brands; designed and executed training programs to drive adoption and ran controlled experiments to identify pain points for UI/UX improvements; managed licensing for YouTube FanFest across 7 countries with 11,300+ attendees and 4.87M subscribers; navigated licensing for large-scale events such as YTFF 10 and YouTube Shorts activations; contributed to 4x growth in high-value projects within 1 year and 257% profit growth over 2 years by 2023.

Sales Manager (APAC) at Universal Music Group (Production Music)

January 1, 2021 - January 1, 2021

Pioneered business development in the Indo-China region, establishing 31 key relationships and securing UMG's first 2 deals in the region for USD 73,000; managed a portfolio of over 700,000 music licenses in APAC; manually generated 800+ qualified leads via social selling within 6 months.