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I’m a Lead Product Designer and Experience Design Lead with 14+ years of experience driving UX strategy to build successful products and make organizations more UX-centric. I excel at building and managing design teams, think strategically, and bring a holistic view of the user experience to every decision. I’m an effective communicator with an in-depth understanding of how users interact with products and services, and I’m adept at analyzing data to inform design choices. Design isn’t finished until somebody is using it.…I’m a Lead Product Designer and Experience Design Lead with 14+ years of experience driving UX strategy to build successful products and make organizations more UX-centric. I excel at building and managing design teams, think strategically, and bring a holistic view of the user experience to every decision. I’m an effective communicator with an in-depth understanding of how users interact with products and services, and I’m adept at analyzing data to inform design choices. Design isn’t finished until somebody is using it.

Amitha Devikrupa

Product Designer, UX Designer, UI Designer, +1

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I’m a Lead Product Designer and Experience Design Lead with 14+ years of experience driving UX strategy to build successful products and make organizations more UX-centric. I excel at building and managing design teams, think strategically, and bring a holistic view of the user experience to every decision. I’m an effective communicator with an in-depth understanding of how users interact with products and services, and I’m adept at analyzing data to inform design choices. Design isn’t finished until somebody is using it.…I’m a Lead Product Designer and Experience Design Lead with 14+ years of experience driving UX strategy to build successful products and make organizations more UX-centric. I excel at building and managing design teams, think strategically, and bring a holistic view of the user experience to every decision. I’m an effective communicator with an in-depth understanding of how users interact with products and services, and I’m adept at analyzing data to inform design choices. Design isn’t finished until somebody is using it.

Available to hire

I’m a Lead Product Designer and Experience Design Lead with 14+ years of experience driving UX strategy to build successful products and make organizations more UX-centric. I excel at building and managing design teams, think strategically, and bring a holistic view of the user experience to every decision.

I’m an effective communicator with an in-depth understanding of how users interact with products and services, and I’m adept at analyzing data to inform design choices. Design isn’t finished until somebody is using it.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Lead Product Designer at Bardasz Oil and Gas, Novartis

August 1, 2024 - Present

Collaborating with User Researchers, Product Managers, Business Analysts and Engineering partners to articulate and refine product requirements. Contributing to product-level design discussions, workshops, decision‑making and documentation that support both user goals and business strategy. Communicate and guide team by planning, monitoring, and appraising job results. Influence our product development process to ensure we appropriately leverage UX resources and deliver a great user experience.

Lead UX/UI Designer at WAft Solutions / Excel IT Corp

January 1, 2021 - July 1, 2023

Play a key role in building and leading diverse UX teams, providing technical solutions expertise to help large Healthcare Organization (Cigna Evernorth) Customer Evaluation project application in their UX transformation initiatives. Worked closely with product owners to understand existing product functionality, pain points, and opportunities. Partnered with business stakeholders to define requirements and concepts, created wireframes, mock-ups and high fidelity wireframes using Figma, and mapped user flows. Participated in UX research, usability testing with low- to high-fidelity prototypes. Interacted with leadership to develop concepts and support marketing campaigns.

Lead UX/UI Designer at PERMA-PIPE

July 1, 2019 - June 30, 2020

Worked closely with product owners to understand product functionality, pain points, and opportunities. Partnered with stakeholders to define requirements and concepts, created wireframes and high-fidelity mockups using Figma, and defined user flows. Participated in user research and usability testing with prototyping at various fidelities. Collaborated with leadership to develop creative concepts and support marketing materials.

UX/UI & Visual Designer at World Of Graphics

July 1, 2015 - June 30, 2017

Led UX/UI and visual design efforts, collaborating with clients on projects and guiding design direction for web and digital experiences.

Principal Product Designer at People Combine / Coschool

October 1, 2013 - August 31, 2024

Proficient in planning, leading and executing end-to-end UX Design Projects along with defining UX Strategy. Able to take a project from creating personas to wireframes to prototype. Produced interactive prototypes quickly and early to obtain feedback. Used initial task flows, sketches, and wireframes using Figma.

Visual Designer at IQRA Studios / U-Like Media

July 1, 2012 - February 28, 2015

Visual design work across London, UK, contributing to brand and digital visuals.

Visual Designer at Indo American News / IQRA Studios / U-Like Media

March 1, 2009 - May 31, 2012

Visual design work across Houston, USA, supporting editorial and multimedia projects.

Visual Designer at IQRA Studios / U-Like Media

February 1, 2008 - March 31, 2009

Visual design work across London, UK, contributing to brand and digital visuals.