I’m a freelance designer working across product design, branding, and visual communication. I help companies turn complex products and ideas into clear, user-centered design. From early concepts to production-ready products, I focus on making things understandable, usable, and easy to connect with. My background includes leading design for electric mobility products used in daily operation, as well as building brand identities, websites, and pitch materials for startups and growing teams.…

JUNO Design Studio

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I’m a freelance designer working across product design, branding, and visual communication. I help companies turn complex products and ideas into clear, user-centered design. From early concepts to production-ready products, I focus on making things understandable, usable, and easy to connect with. My background includes leading design for electric mobility products used in daily operation, as well as building brand identities, websites, and pitch materials for startups and growing teams.…

Available to hire

I’m a freelance designer working across product design, branding, and visual communication.

I help companies turn complex products and ideas into clear, user-centered design. From early concepts to production-ready products, I focus on making things understandable, usable, and easy to connect with.

My background includes leading design for electric mobility products used in daily operation, as well as building brand identities, websites, and pitch materials for startups and growing teams.

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Language

English
Fluent
Swedish
Fluent
German
Intermediate

Work Experience

Self-employed Design Consultant at Juno Design Studio
January 5, 2025 - Present
Juno Design Studio is a Berlin-based design practice working across product design, branding, and visual communication. The studio focuses on translating complex products and ideas into clear, user-centered design. From early concepts to production-ready solutions, the work aims to make products understandable, usable, and easy to connect with. Juno works with startups and growing teams on everything from industrial design and prototyping to brand identity, websites, and pitch materials.
Head of Design at Roam Electric
June 6, 2021 - October 14, 2025
Led end-to-end design of electric mobility products, including the Roam Air motorcycle and Roam Move bus. Responsible for product design, UX/UI, and brand across physical and digital touchpoints, working closely with engineering, leadership, and manufacturing partners. Built and managed a multidisciplinary design team, establishing workflows and design systems to ensure consistency and quality. Delivered production-ready products now used in daily operation, with thousands of vehicles on the road.

Education

Master in Industrial Design at Lund University, Faculty of Engineering
September 2, 2019 - June 1, 2021
Bachelor at Lund University, Faculty of Engineering
September 2, 2013 - June 1, 2016

Qualifications

Add your qualifications or awards here.

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