Data Analyst at Celtx

Conducted data profiling and data quality checks across multiple datasets, improving reporting accuracy by 15%. Developed and implemented data validation rules to identify anomalies and resolve root causes. Analyzed data to reduce churn by 17% and supported marketing campaigns with segmentation and A/B testing, increasing revenue by 20% year-over-year. Performed data collection, cleaning, feature engineering, and visualization using Python libraries; designed and automated data pipelines using Dataform (ELT), reducing manual effort by 30% and improving pipeline reliability. Built and optimized SQL queries in BigQuery (40% faster), and integrated Salesforce CRM data with BigQuery and Looker dashboards. Documented requirements in Confluence/Jira and analyzed web analytics to measure KPI performance.

HR Data Analyst at LifeWorks

Gathered requirements, performed data cleansing, mapping, and data conversions for HR systems migration from JD Edwards to Workday. Conducted data audits, mass uploads, and data quality improvements; mentored colleagues. Performed data mining to uncover data relations and trends, improving data matching accuracy by 7.8%. Developed advanced Power BI dashboards with DAX, and established data validation plans in collaboration with Workday Analysts.

Statistical Data Analyst at WCB, NS

Designed, collected, and reported statistical information from Guidewire modules to support NWISP and national benchmarking. Developed Key Statistical Measures (KSMs) and indicator ratios to evaluate performance. Identified and resolved data discrepancies (improving accuracy by 25%) and designed Snowflake data models for scalable reporting and advanced analytics.