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Ana Cecilia Avalos Ortiz

Available to hire

Hi, I'm Ana Cecilia Avalos Ortiz, a senior PR and influencer marketing executive with a track record of designing, coordinating, and delivering high-impact campaigns across LATAM for global brands, including Amazon…

About

Hi, I’m Ana Cecilia Avalos Ortiz, a senior PR and influencer marketing executive with a track record of designing, coordinating, and delivering high-impact campaigns across LATAM for global brands, including Amazon Mexico and Coca-Cola Mexico. I excel at building authentic creator partnerships, managing end-to-end campaigns, and translating data into sharp strategic decisions.
I love leading cross-functional teams, coaching talent, and turning complex briefs into compelling stories and measurable results. I’m open to roles that combine strategy, content creation, and influencer activation across media and consumer brands.

  • 1 year's experience
  • Joined November 2025

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced
  • FrenchBeginner

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Consumer Goods
  • Education

More experts in Monterrey, Mexico

Work experience

Freelance Influencer Marketing Consultant · Global Social MediaJan 2024 – Nov 2025 · 1 yr 11 mos

Provided freelance influencer marketing consulting; content creation; strategy and analytics; collaborated with global clients; built campaigns.

Senior Influencer Marketing Campaigns Lead – Mexico & LATAM · Porter Novelli AgencyDec 2023 – Dec 2023 · 1 mo

Led high-level regional influencer marketing campaigns from strategy to execution. Negotiated with celebrities, KOLs, and talent managers to ensure creative alignment and KPI compliance. Oversaw content production, contracts, payments, and reporting. Main client contact for consultation and strategy.

Content Creator / Influencer Marketing Executive · Meta Pictures (Iberia Brands)Jan 2021 – Jan 2021 · 1 mo

Developed influencer strategies and managed content creation for brands like Stradivarius, Min Cosmetics, Samsung, Huawei; led content production, media training, events, and KPI tracking.

Education· 5

Master's Degree in Digital Marketing · CEI School of Design and Marketing2014
Bachelor’s Degree in Communication · Universidad de Monterrey2019 – 2021
Diploma in Floral Design · Instituto Mexicano Floral2017
200-Hour Yoga Certification · Green Yoga2020

Certifications and awards

200-Hour Yoga Certification2020
Diploma in Floral Design2017
Diploma in French Language2009

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