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Hi, I'm Ana Cecilia Avalos Ortiz, a senior PR and influencer marketing executive with a track record of designing, coordinating, and delivering high-impact campaigns across LATAM for global brands, including Amazon Mexico and Coca-Cola Mexico. I excel at building authentic creator partnerships, managing end-to-end campaigns, and translating data into sharp strategic decisions. I love leading cross-functional teams, coaching talent, and turning complex briefs into compelling stories and measurable results. I’m open to roles that combine strategy, content creation, and influencer activation across media and consumer brands.…Hi, I'm Ana Cecilia Avalos Ortiz, a senior PR and influencer marketing executive with a track record of designing, coordinating, and delivering high-impact campaigns across LATAM for global brands, including Amazon Mexico and Coca-Cola Mexico. I excel at building authentic creator partnerships, managing end-to-end campaigns, and translating data into sharp strategic decisions. I love leading cross-functional teams, coaching talent, and turning complex briefs into compelling stories and measurable results. I’m open to roles that combine strategy, content creation, and influencer activation across media and consumer brands.

Ana Cecilia Avalos Ortiz

Influencer Marketing Manager, Content Creator, Brand Strategist, +1

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Hi, I'm Ana Cecilia Avalos Ortiz, a senior PR and influencer marketing executive with a track record of designing, coordinating, and delivering high-impact campaigns across LATAM for global brands, including Amazon Mexico and Coca-Cola Mexico. I excel at building authentic creator partnerships, managing end-to-end campaigns, and translating data into sharp strategic decisions. I love leading cross-functional teams, coaching talent, and turning complex briefs into compelling stories and measurable results. I’m open to roles that combine strategy, content creation, and influencer activation across media and consumer brands.…Hi, I'm Ana Cecilia Avalos Ortiz, a senior PR and influencer marketing executive with a track record of designing, coordinating, and delivering high-impact campaigns across LATAM for global brands, including Amazon Mexico and Coca-Cola Mexico. I excel at building authentic creator partnerships, managing end-to-end campaigns, and translating data into sharp strategic decisions. I love leading cross-functional teams, coaching talent, and turning complex briefs into compelling stories and measurable results. I’m open to roles that combine strategy, content creation, and influencer activation across media and consumer brands.

Available to hire

Hi, I’m Ana Cecilia Avalos Ortiz, a senior PR and influencer marketing executive with a track record of designing, coordinating, and delivering high-impact campaigns across LATAM for global brands, including Amazon Mexico and Coca-Cola Mexico. I excel at building authentic creator partnerships, managing end-to-end campaigns, and translating data into sharp strategic decisions.
I love leading cross-functional teams, coaching talent, and turning complex briefs into compelling stories and measurable results. I’m open to roles that combine strategy, content creation, and influencer activation across media and consumer brands.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

French

Beginner

Work Experience

Content Creator / Influencer Marketing Executive at Meta Pictures (Iberia Brands)

January 1, 2021 - January 1, 2021

Developed influencer strategies and managed content creation for brands like Stradivarius, Min Cosmetics, Samsung, Huawei; led content production, media training, events, and KPI tracking.

Senior Influencer Marketing Campaigns Lead – Mexico & LATAM at Porter Novelli Agency

December 31, 2023 - December 31, 2023

Led high-level regional influencer marketing campaigns from strategy to execution. Negotiated with celebrities, KOLs, and talent managers to ensure creative alignment and KPI compliance. Oversaw content production, contracts, payments, and reporting. Main client contact for consultation and strategy.

Freelance Influencer Marketing Consultant at Global Social Media

January 1, 2024 - November 3, 2025

Provided freelance influencer marketing consulting; content creation; strategy and analytics; collaborated with global clients; built campaigns.