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Hi, I’m Liana Soares Budacs, a Marketing & Digital Specialist with 13+ years of hands-on experience helping brands grow online. I specialize in building and executing marketing strategies, branding, and e-commerce initiatives across the Nordics and internationally. I love turning data into compelling stories—combining creative design with analytics to boost engagement, visibility, and revenue. I’ve led campaigns across SEM, SEO, social media, and email, managed cross-functional teams, and collaborated with stakeholders to deliver measurable business results.…Hi, I’m Liana Soares Budacs, a Marketing & Digital Specialist with 13+ years of hands-on experience helping brands grow online. I specialize in building and executing marketing strategies, branding, and e-commerce initiatives across the Nordics and internationally. I love turning data into compelling stories—combining creative design with analytics to boost engagement, visibility, and revenue. I’ve led campaigns across SEM, SEO, social media, and email, managed cross-functional teams, and collaborated with stakeholders to deliver measurable business results.

Liana Soares Budacs

Brand Strategist, Marketing Strategist, Brand Designer, +2

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Hi, I’m Liana Soares Budacs, a Marketing & Digital Specialist with 13+ years of hands-on experience helping brands grow online. I specialize in building and executing marketing strategies, branding, and e-commerce initiatives across the Nordics and internationally. I love turning data into compelling stories—combining creative design with analytics to boost engagement, visibility, and revenue. I’ve led campaigns across SEM, SEO, social media, and email, managed cross-functional teams, and collaborated with stakeholders to deliver measurable business results.…Hi, I’m Liana Soares Budacs, a Marketing & Digital Specialist with 13+ years of hands-on experience helping brands grow online. I specialize in building and executing marketing strategies, branding, and e-commerce initiatives across the Nordics and internationally. I love turning data into compelling stories—combining creative design with analytics to boost engagement, visibility, and revenue. I’ve led campaigns across SEM, SEO, social media, and email, managed cross-functional teams, and collaborated with stakeholders to deliver measurable business results.

Available to hire

Hi, I’m Liana Soares Budacs, a Marketing & Digital Specialist with 13+ years of hands-on experience helping brands grow online. I specialize in building and executing marketing strategies, branding, and e-commerce initiatives across the Nordics and internationally.

I love turning data into compelling stories—combining creative design with analytics to boost engagement, visibility, and revenue. I’ve led campaigns across SEM, SEO, social media, and email, managed cross-functional teams, and collaborated with stakeholders to deliver measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Swedish

Fluent

English

Fluent

Spanish; Castilian

Advanced

Portuguese

Fluent

German

Beginner

Work Experience

Content Marketing Manager - Consultant at LIAB Load Indicator AB

September 1, 2024 - September 1, 2024

Developed and managed a content calendar across channels; updated homepage with new products and design elements; authored articles and copy; designed and implemented brandbook guidelines; standardized templates to ensure consistent branding; managed advertising campaigns and generated performance reports; enhanced online visibility, SEO and organic reach.

Global Marketing Manager at Precimeter Control AB

September 1, 2024 - September 1, 2024

Digital Marketing: manage SEM, SEO, social media, digital campaigns, Google Ads, Email Marketing, and copywriting. Content Marketing: create content for communication channels to drive organic audience engagement. Graphic Design: design marketing materials using Adobe Creative Suite, Canva, and video editing. Data Analysis: analyze data with GA4, Search Console, Looker Studio to inform strategies and optimize performance. Brand Management, Event Planning, Market Analysis, Purchasing, Marketing Strategy, Relationship Building.

Head of Marketing & Digital Strategy at Technima Nordic AB

August 1, 2024 - November 3, 2025

Lead strategic and operational marketing initiatives across Nordic markets (Sweden, Norway, Denmark, Finland, and Iceland); coordinate with HQ in France to align global and local priorities. Oversee brand management, market analysis, and regional marketing strategy; manage SEM, SEO, social media, Google Ads, email marketing, content creation, graphic design, website management, event planning, and promotional material procurement. Utilize Adobe Creative Suite, Google Analytics, and Looker Studio to optimize campaigns and maximize engagement, visibility, and business results.

Brand & Marketing Manager (Temporary) at Visit Group

May 1, 2023 - May 1, 2023

Digital marketing (content strategy across channels; creating posts for social media, customer success stories, blog articles, copywriting texts); branding initiatives; data analysis via GA4 with KPIs; produced marketing materials and reports to improve strategy and conversions.

Marketing & E-commerce Manager at Webbhuset AB

May 1, 2022 - May 1, 2022

Digital Content creation / content marketing strategies; SEO, SMM, and Google Ads; analytics via GA4, Looker Studio; market and competitor analysis.

Client Service Manager at SEB

September 1, 2019 - September 1, 2019

Worked in commercial, administrative and legal areas related to global trade and banking; provided client services.

Marketing & E-commerce Manager at Mercado Livre Group - Vienna Store, São Paulo, Brazil

December 1, 2018 - December 1, 2018

Managed e-commerce operations and general administration (monthly closing, performance analysis, tax framework); implemented digital marketing campaigns for new releases (Paid Search, SEO, graphic design and content creation); branding and content marketing across channels; customer and sales management via CRM; results analysis and testing via Google Analytics; logistics planning; compliance and contracts.