I am a creative and outcome-driven Instructional and Learning Experience Designer with over 20 years of global experience shaping engaging digital learning solutions and performance-focused curricula. I apply learner-centered and data-informed design to turn business goals into measurable learning outcomes, working across blended and digital formats to boost retention and performance. I bring certified expertise in UX Design, AI, and Design Thinking, and I lead end-to-end learning design—from needs analysis and storyboarding to rapid iteration and evaluation—using tools such as Articulate 360, Rise, Storyline, and Adobe Captivate. I thrive in cross-functional environments, collaborating with SMEs and stakeholders to deliver scalable, accessible learning experiences that drive adoption and impact.

Irfan Ali

I am a creative and outcome-driven Instructional and Learning Experience Designer with over 20 years of global experience shaping engaging digital learning solutions and performance-focused curricula. I apply learner-centered and data-informed design to turn business goals into measurable learning outcomes, working across blended and digital formats to boost retention and performance. I bring certified expertise in UX Design, AI, and Design Thinking, and I lead end-to-end learning design—from needs analysis and storyboarding to rapid iteration and evaluation—using tools such as Articulate 360, Rise, Storyline, and Adobe Captivate. I thrive in cross-functional environments, collaborating with SMEs and stakeholders to deliver scalable, accessible learning experiences that drive adoption and impact.

Available to hire

I am a creative and outcome-driven Instructional and Learning Experience Designer with over 20 years of global experience shaping engaging digital learning solutions and performance-focused curricula. I apply learner-centered and data-informed design to turn business goals into measurable learning outcomes, working across blended and digital formats to boost retention and performance.

I bring certified expertise in UX Design, AI, and Design Thinking, and I lead end-to-end learning design—from needs analysis and storyboarding to rapid iteration and evaluation—using tools such as Articulate 360, Rise, Storyline, and Adobe Captivate. I thrive in cross-functional environments, collaborating with SMEs and stakeholders to deliver scalable, accessible learning experiences that drive adoption and impact.

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Language

English
Fluent

Work Experience

Learning Designer at Multiverse
April 1, 2024 - April 1, 2024
Developed interactive AI-driven e-learning modules and assessments for a Strategic Data Engineering programme. Collaborated with SMEs to align instructional goals with business outcomes and ensure technical accuracy. Produced multimedia learning resources using Articulate Rise 360 and Camtasia, meeting accessibility and design standards.
Digital Learning & Development Specialist at Deutsche Bank
November 1, 2023 - November 1, 2023
Designed and implemented digital learning solutions integrated with Degreed and Workday. Created learning pathways aligned with compliance and ESG initiatives, achieving 70% learner adoption. Partnered with vendors (Coursera, EdX, Udemy) to curate content and evaluate platform performance analytics.
UX Consultant – Consulting Delivery Manager at Accenture
August 1, 2022 - August 1, 2022
Delivered digital learning and UX-focused engagement projects for global clients, optimising SaaS-based leadership platform & app to drive 65% improved adoption and retention. Enhanced learner engagement and outcomes by 50% through blended digital learning programmes and immersive VR-based leadership experiences.
Learning Experience Designer (L&D Innovation) at Virgin Media O2
December 1, 2021 - December 1, 2021
Designed blended learning journeys for the Leadership Academy, combining digital modules, videos, and workshops. Improved learner engagement x2 through design thinking and UX testing. Built digital design hubs and onboarding experiences supporting agile learning teams.
Senior Product Designer (Experience Design) at Uhubs
October 1, 2020 - October 1, 2020
Designed and delivered e-learning modules for a SaaS-based professional skills platform. Created data-informed design enhancements, doubling user satisfaction. Collaborated with SMEs to transform learning objectives into microlearning and interactive simulations.
Various roles in educational technology, product design, and curriculum innovation at Dunnhumby; Fieldwork Education; Pearson Education; University of Birmingham
August 1, 2017 - August 1, 2017
Delivered educational technology, product design, and curriculum innovation projects across global education markets.

Education

MSc Computer Science at University of Birmingham
January 1, 2000 - January 1, 2001
BSc Applied Physics at Coventry University
January 1, 1996 - January 1, 1999

Qualifications

Google Advanced Data Analytics
January 1, 2025 - November 3, 2025
Google Generative AI
January 1, 2024 - December 31, 2024
Google UX Design
January 1, 2021 - December 31, 2021
IBM Data Science
January 1, 2025 - November 3, 2025
IBM Design Thinking Co-Creator
January 1, 2021 - December 31, 2021
Accenture Digital Skills – AI & UX Design
January 1, 2024 - December 31, 2024

Industry Experience

Education, Software & Internet, Professional Services, Media & Entertainment, Other